While a CRM like Act! is generally considered a marketing tool, it is of equal benefit to a non-commercial
organisation. Take the Energy Technology Partnership (ETP), for instance.
This alliance of twelve Scottish universities carries out world-class research and development across a range of energy-related technologies, including wind, marine, solar and biomass. With some 250 academics and 600 researchers involved, it’s the largest research partnership of its kind in Europe.
Brian Cross is the project manager. At any one time, he’s juggling 120-130 projects, all at different stages… something he’s able to do using Act!.