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By: Act! Blog
If you own a small business, you're probably dodging pesky vendors every day. One wants to build you a new website. Another wants to redesign the interior of your brick and mortar store. Still others claim they can increase your profits with new product lines. There's just one problem—where precisely are you supposed to get the money to buy their products and services?
The Financial Challenge for Small Business
After all, there's a better than even chance you're just breaking even every month, trying to find the money for payroll, taxes, loan payments and to pay the vendors you already use. Consider these metrics from Fit Small Business:
What's a Small Business to Do?
If you're barely breaking even and some months can barely scrape together the money to pay your bills, how can you expand? How can you afford to enhance your marketing efforts when there's just no money to do it with? Fortunately, not every marketing strategy will cost you and an arm and a leg. In fact, some of the most effective ones are affordable for virtually every small business, including the following 5:
Smart marketing doesn't need to break the bank. It's all about knowing who your customers are, giving them what they want, and finding innovative, inexpensive strategies to identify and engage similar, prospective customers who, if you treat them right, will give you the loyalty you need to build your business.
To learn more about the ways our marketing services will you give your small business the tools you need to connect with your customers, drive sales and grow your business, connect with us today.