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By: Ben Bauks
Email marketing is one of the most effective and time-tested methods to find new leads and engage with your existing customers. With an email list, you have a growing number of subscribers you can send messages to whenever you want. There are certain techniques and practices to help you get more out of this method. Here are some of the most vital steps to help you grow your business with email marketing.
Avoid Getting Your Emails Flagged as Spam
If your messages end up in spam folders, your open rates and results will suffer. There are a few ways to avoid this fate.
Personalize Emails and Segment Your List
People don't want to feel like they're getting general, impersonal messages from businesses. It's easy enough to personalize your emails by including the subscriber's name. You should, however, take this a step further by segmenting your lists by criteria such as interests and past buying actions. For example, customers who already bought a specific product from you don't want to get more promotions for that same product.
Provide Value to Your Subscribers
Email marketing is about building trust and developing relationships with your subscribers. If your messages are overly promotional, you'll alienate a large portion of your audience. Each business needs to find the right balance between promoting and educating. However, a good rule to follow is that people should find some value out of every email you send, whether they buy something or not.
Test Your Results
Successful email marketers have at least one trait in common: they perform rigorous tests on all of their campaigns. You want to isolate as many variables as possible, so that you get the best results from your marketing efforts. A/B testing, also known as split testing, lets you compare two elements such as subject lines. Test everything, such as topics, links in your email, landing pages, and length of emails. Additionally, test the timing of your campaigns. Are your open rates better at certain times or on certain days? Be sure to only test one variable at a time. This way you can consistently improve your results.
Email Marketing Tips for Better Results
Here are some additional tips to help you get better results from your email marketing campaigns.
Email marketing is a great way to stay engaged with customers, build your brand, and increase your authority. It's not however, a quick fix. If you're looking for a way to make quick sales, it's best to focus on paid advertising. Think of your email list as a tool that helps you forge deeper connections with subscribers. This takes time. Nurture your list with helpful information, and it will reward you.
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