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By: Mallory Bowers
In case you missed it, Swiftpage recently launched an all new connection for Act! Premium subscribers – Act! Facebook Ads powered by Tiger Pistol. I’m here to tell you the top 5 reasons you should be using it.
Because organic reach continues to trend down. This has been a pain point for businesses that advertise on Facebook for a couple of years now. From what I’ve read, this is the result of the insane (i.e. TOO MUCH) amount of content that is published on the social network – making it more difficult for your ads to show up in your followers’ feeds. Also, Facebook is intentionally managing what shows up in News Feeds by only presenting what is most relevant to the user. Resulting in Facebook being a predominantly paid marketing channel.
To expand your reach. You may remember back in December when I told you about the amazing potential opportunity there is for SMBs when it comes to social media marketing. Well did you know that there are more than 1.79 billion (and counting) active Facebook users? That means that around one fifth of the entire world’s population is on Facebook. Now, your ads probably won’t be seen by everyone on Facebook – but because of things like retargeting and people sharing your ads – your content will be exposed to bigger groups of people.
Take custom audience campaigns to the next level. Once you connect your Act! database with the program, your Facebook Lead Ad will be shown to people just like the ones already in your contacts (lookalike audiences). On top of that, you can tap into other things like recent purchase behavior and layer different targeting options to get more granular with your campaigns.
Tiger Pistol makes it easy. Maybe you’ve just started playing around with advertising on Facebook and you’re not really sure what you’re doing! Enter Tiger Pistol, a trusted partner with over five years of experience and a well-established relationship with Facebook, who is passionate about delivering real results to their small business users and wants to do the same for you. Not to mention, their technology also makes it super easy to create and manage ads.
Prospects will be delivered directly into your Act! database. There are no extra steps. Once you connect your Act! database to Act! Facebook Ads, and create your ad, you will begin generating new leads that are automatically funneled back into your database. Set it up and watch the leads flow!
Sign up for Act! Facebook Ads by Tiger Pistol today to start growing your database and your business!