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By: Jamie Harris
When most of us talk about email marketing, we’re talking about conversions, user experience, analytics, and making the most of the data. What we should be talking about is how the email itself conveys and reflects upon our brand. We’ve stamped a logo on the email and included a link to our website. Good enough, right?
Not quite. Before your consumers can buy into the product you’re selling, they need to buy into YOU, your story, and your brand. Consistent branding is the key to establishing and reinforcing your relationship with your audience. Email marketing is one of the most important ways we connect with our audience and provides us with a unique opportunity to create one-on-one bonds with them. Here are 5 branding must-haves to create trust and reinforce that your brand can provide value to your audience:
Developing an engaging, consistent brand presence takes time. You may not be able to apply all of these tips right away, and that’s okay. Start small, and keep in mind that the more consistently and accurately you convey your brand across all your marketing touch points, the more recognizable you become, and the more likely your customers and prospects are to engage with you.
What other branding must-haves do you incorporate into your email marketing campaigns?