By: Act! Blog @actstory | 8/07/2019
In this article, we talk about 5 lead generation strategies that can help you successfully generate a regular flow of new leads.
By: Act! Blog @actstory | 7/22/2019
If you need actionable steps for creating an actionable leading, scoring strategy, check these out.
Looking to create better lead generation ads than your competition? Let’s show you how to create high-performing Facebook lead generation ads.
By: Act! Blog @actstory | 7/11/2019
Getting going with social media might seem daunting, but you don’t have to do it alone. To help you get started, we’ve selected some of the best social media marketing tools for you.
A/B testing takes a lot of the guesswork out of marketing and can potentially lead to the success of certain campaigns or products. Throughout this article we will cover the basics of A/B testing and why you should use it.
By: Act! Blog @actstory | 7/09/2019
Content marketing can help your business reach its goals. However, before starting to create content, it’s important to put in place an effective content marketing plan. In this article, we’ll show you how to develop a content marketing strategy by breaking the process down into 5 easy-to-follow steps.
Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. In this post, we’ll look at six B2B content marketing best practises your business can use.
One form of content marketing that is growing in significance is video marketing. In this article, we’ll take a look at what video content marketing is, as well as give you some great video content marketing ideas.
By: Act! Blog @actstory | 7/08/2019
What is PPC in marketing? Throughout this article we will explain what pay per click marketing is and cover some of the main PPC networks and how to develop your initial PPC strategy.
By: Act! Blog @actstory | 7/04/2019
Nailing your social media marketing strategy isn’t easy. Learn how to build and implement a strategy that works with this handy guide from Act!
By: Act! Blog @actstory | 7/01/2019
Are you a beginner in SEO Marketing? Is SEO Marketing confusing or always changing? We explain the SEO Marketing basics so that you can gain confidence and see results.
Looking for effective B2B lead generation strategies that work in 2019? These B2B lead generation hacks will attract leads to your business like a magnet.
By: Act Blog @actstory | 5/25/2019
Swiftpage retrospective, one year after the GDPR implementation: learn how we worked with this new legislation to gain our customers’ trust by helping them being compliant and by being compliant ourselves
By: Act! Blog @actstory | 4/29/2019
Behavioural analytics are next-level analytics for understanding customer pain points and preferences and refining products and services for optimum business growth.
These 8 tips on effective lead nurturing will help you to make conversions, develop strong customer relationships and take your brand to the next level.
Creating landing pages that convert can have a huge impact on your bottom line. Here’s what you need to know to receive high conversion rates.
A marketing strategy ensures that your business keeps moving in the right direction. Read on as we share the steps of developing a marketing strategy.
Some marketing techniques can be implemented by any business, regardless of what it sells. Read more as we mention some of these marketing techniques.
Smarketing can be a game-changer for your business. Read more as we talk about how smarketing can bridge the metaphorical gap between sales and marketing.
By: Act! Blog @actstory | 4/05/2019
Learn the 10 marketing tools and strategies used by experts to accelerate their business growth using digital marketing.
Has your small business fallen by the wayside lately? Find out how these 6 crucial business growth strategies can keep your business ahead of the competition, whatever your market.
By: Act! Blog @actstory | 3/14/2019
After handling the day-to-day needs of your business you may feel like you don’t have any time, money or resources left to grow it. Growth hacking is a great solution, requiring minimal time and money. Check out these easy growth hacking methods.
By: Seb Woodroffe, Marketing Manager at Swiftpage @actstory | 2/08/2019
Standing out in a crowded marketplace can be challenging, especially for small businesses. Pay-per-click advertising is one way to do so. Here we discuss its benefits and challenges to help you decide if PPC is right for your company.
By: Act! Blog @actstory | 12/12/2018
Even the most perfectly-crafted marketing email is useless if it ends up in your customers’ junk folders. That’s why you need to focus on maximising email deliverability if you want to run successful email marketing campaigns, and not waste your marketing budget.
By: Jennifer Sonntag, International Marketing Consultant, Swiftpage @actstory | 12/05/2018
Recognising marketing trends enables you to adjust your marketing strategies accordingly and stay ahead of the competition. Here are 7 key marketing trends for 2019 and how to leverage them.
By: Act! Blog @actstory | 10/12/2018
Marketing automation solutions provide modern marketers with the essential toolset to better manage leads and customer campaigns. But with so many solutions available to choose from, we’ve compiled in this article the different factors that should be considered prior to adopting a marketing automation software.
By: Seb Woodroffe, Marketing Manager at Swiftpage @actstory | 9/03/2018
Email marketing has historically been an effective element of marketing campaigns. With changes to email marketing laws and rising concern around data privacy, it isn’t as productive as it once was. Read here how to update your marketing strategy for greater results in today’s marketplace.
By: Jonathan Taylor, Social Media Specialist, Swiftpage @actstory | 8/08/2018
Do you want to know how to implement an effective social media strategy? In this article, we discuss how defining your goals, creating valuable content, and engaging with your audience can revolutionise your social media marketing efforts. Read on to find out more.
By: Act! Blog @actstory | 12/06/2018
Marketing automation is not just a buzz-word anymore; if you don’t know what it really is and what it can really do, you are missing out. By using marketing automation tools, you can create smart and automated workflows to enhance productivity and deliver better prospect and customer experience.
By: Jennifer Sonntag, International Marketing Consultant, Swiftpage @actstory | 3/14/2018
The article talks about the importance of marketing to international audiences and how a company’s efforts can go in vain if localisation isn’t made a top priority. Tips on how to start marketing your products or services to a global market are also shared.
By: Act! Blog @actstory | 12/18/2017
The article talks about the email marketing trends that should be dominant in 2018 and how the world of e-marketing could change in the coming years.
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Best Practices for Small Businesses