{"id":94901,"date":"2024-09-10T14:12:26","date_gmt":"2024-09-10T21:12:26","guid":{"rendered":"https:\/\/test-act-main.pantheonsite.io\/blog\/adopting-ai-for-small-businesses-key-challenges-and-best-practices\/"},"modified":"2026-06-22T06:51:32","modified_gmt":"2026-06-22T13:51:32","slug":"adopting-ai-for-small-businesses-key-challenges-and-best-practices","status":"publish","type":"post","link":"https:\/\/www.act.com\/en-gb\/blog\/adopting-ai-for-small-businesses-key-challenges-and-best-practices\/","title":{"rendered":"Adopting AI for small businesses: Key challenges and best practices"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-94865\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/Adopting-AI-Small-Bus.-Header-002.png\" alt=\"An illustratin of a woman sitting on a chair next to a stack of CPUs and a robot depicting AI\" width=\"750\" height=\"498\" srcset=\"https:\/\/www.act.com\/wp-content\/uploads\/Adopting-AI-Small-Bus.-Header-002.png 1280w, https:\/\/www.act.com\/wp-content\/uploads\/Adopting-AI-Small-Bus.-Header-002-300x199.png 300w, https:\/\/www.act.com\/wp-content\/uploads\/Adopting-AI-Small-Bus.-Header-002-413x274.png 413w, https:\/\/www.act.com\/wp-content\/uploads\/Adopting-AI-Small-Bus.-Header-002-768x510.png 768w, https:\/\/www.act.com\/wp-content\/uploads\/Adopting-AI-Small-Bus.-Header-002-1024x680.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Embracing <\/span><span style=\"font-weight: 400;\">artificial intelligence<\/span><span style=\"font-weight: 400;\"> (AI) solutions is quickly becoming the norm for organizations that want to enhance <\/span><span style=\"font-weight: 400;\">operational efficiency<\/span><span style=\"font-weight: 400;\">. While enterprises have been at the forefront of <\/span><span style=\"font-weight: 400;\">AI adoption<\/span><span style=\"font-weight: 400;\">, small and mid-sized businesses (SMBs) are catching up fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/sbecouncil.org\/2023\/11\/16\/ai-adoption-powers-small-business-success-in-2023\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recent survey<\/span><\/a><span style=\"font-weight: 400;\">, 75 percent of <\/span><span style=\"font-weight: 400;\">small businesses<\/span><span style=\"font-weight: 400;\"> already use <\/span><span style=\"font-weight: 400;\">AI solutions<\/span><span style=\"font-weight: 400;\">. Also, over 90 percent of SMB owners agree that <\/span><span style=\"font-weight: 400;\">AI tools<\/span><span style=\"font-weight: 400;\"> drive cost and time savings and maximise profitability.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-94886\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/1024x256-4.png\" alt=\"A callout that says, Did you know? 75 percent of small businesses already use AI solutions\" width=\"800\" height=\"200\" srcset=\"https:\/\/www.act.com\/wp-content\/uploads\/\/1024x256-4.png 1024w, https:\/\/www.act.com\/wp-content\/uploads\/\/1024x256-4-300x75.png 300w, https:\/\/www.act.com\/wp-content\/uploads\/\/1024x256-4-768x192.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Besides automating routine tasks, <\/span><span style=\"font-weight: 400;\">AI systems<\/span><span style=\"font-weight: 400;\"> can help <\/span><span style=\"font-weight: 400;\">small businesses<\/span><span style=\"font-weight: 400;\"> improve <\/span><a href=\"https:\/\/www.act.com\/en-gb\/what-is-customer-experience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer experience<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">decision-making processes<\/span><span style=\"font-weight: 400;\">. Plus, they help forecast cash flow, sales, and market demand. They can even identify fraudulent transactions, human errors, and unusual activities. Significant <\/span><span style=\"font-weight: 400;\">cost savings<\/span><span style=\"font-weight: 400;\"> is yet another advantage of <\/span><span style=\"font-weight: 400;\">AI implementation<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the results show. A survey revealed that businesses that used AI saw a <\/span><a href=\"https:\/\/www.uschamber.com\/small-business\/smallbusinesstech\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">12-point rise<\/span><\/a><span style=\"font-weight: 400;\"> in their likelihood of profit growth over non-adopters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, <\/span><a href=\"https:\/\/www.foxbusiness.com\/technology\/small-businesses-looking-catch-up-ai-face-obstacles-study\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">90 percent of <\/span><span style=\"font-weight: 400;\">small business owners<\/span><\/a><span style=\"font-weight: 400;\"> reported facing obstacles in integrating AI into their operations. It\u2019s more complex than simply using ChatGPT and Midjourney to create marketing materials in seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll outline the key <\/span><span style=\"font-weight: 400;\">AI adoption<\/span><span style=\"font-weight: 400;\"> challenges for <\/span><span style=\"font-weight: 400;\">small businesses<\/span><span style=\"font-weight: 400;\"> and effective ways to overcome them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Adopting AI technologies: Challenges for SMBs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From accounting and <\/span><span style=\"font-weight: 400;\">inventory management<\/span><span style=\"font-weight: 400;\"> to marketing and <\/span><span style=\"font-weight: 400;\">customer support<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">AI tools<\/span><span style=\"font-weight: 400;\"> help improve various business functions through the power of <\/span><span style=\"font-weight: 400;\">machine learning<\/span><span style=\"font-weight: 400;\">. But despite realising the <\/span><span style=\"font-weight: 400;\">benefits of AI adoption<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">small businesses<\/span><span style=\"font-weight: 400;\"> often lack the resources and <\/span><span style=\"font-weight: 400;\">technical expertise<\/span><span style=\"font-weight: 400;\"> to <\/span><span style=\"font-weight: 400;\">implement<\/span> <span style=\"font-weight: 400;\">AI projects<\/span><span style=\"font-weight: 400;\">. They don\u2019t have adequate <\/span><span style=\"font-weight: 400;\">budgets<\/span><span style=\"font-weight: 400;\"> to build proprietary <\/span><span style=\"font-weight: 400;\">AI systems<\/span><span style=\"font-weight: 400;\"> or recruit <\/span><span style=\"font-weight: 400;\">AI experts<\/span><span style=\"font-weight: 400;\"> to oversee adoption and use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Case in point\u201447 percent of SMB owners cited not knowing how to use <\/span><span style=\"font-weight: 400;\">AI tools<\/span><span style=\"font-weight: 400;\"> as a significant deterrent to adoption. Other challenges they pointed out included non-compatibility with <\/span><span style=\"font-weight: 400;\">existing systems<\/span><span style=\"font-weight: 400;\"> (31 percent) and security and <\/span><span style=\"font-weight: 400;\">privacy concerns<\/span><span style=\"font-weight: 400;\"> (26 percent).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, there\u2019s the issue of inaccurate results and bias. AI <\/span><span style=\"font-weight: 400;\">algorithms<\/span><span style=\"font-weight: 400;\"> are limited by the <\/span><span style=\"font-weight: 400;\">data sets<\/span><span style=\"font-weight: 400;\"> used to train <\/span><span style=\"font-weight: 400;\">AI models<\/span><span style=\"font-weight: 400;\">. They are prone to \u201challucinations\u201d and can generate incorrect or misleading information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, the last thing you want is for an <\/span><span style=\"font-weight: 400;\">AI-powered<\/span> <span style=\"font-weight: 400;\">chatbot<\/span><span style=\"font-weight: 400;\"> on your company website to provide false product details to customers. Worse still, it might make derogatory remarks and turn customers away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, these systems can reinforce patterns of bias and discrimination present in the data used to train them. For instance, in 2018, <\/span><a href=\"https:\/\/www.reuters.com\/article\/amazoncom-jobs-automation\/insight-amazon-scraps-secret-ai-recruiting-tool-that-showed-bias-against-women-idUSL2N1VB1FQ\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon developed<\/span><\/a><span style=\"font-weight: 400;\"> an experimental AI recruiting tool trained on r\u00e9sum\u00e9s submitted to the company over the last 10 years. The software showed clear bias against women and even recommended unqualified candidates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also worth noting that many <\/span><span style=\"font-weight: 400;\">small businesses<\/span><span style=\"font-weight: 400;\"> don\u2019t have the necessary infrastructure and processes in place for data collection and management for <\/span><span style=\"font-weight: 400;\">AI initiatives<\/span><span style=\"font-weight: 400;\">. This can lead to duplication, inconsistency, and other quality issues. That, in turn, can prevent <\/span><span style=\"font-weight: 400;\">SMEs<\/span><span style=\"font-weight: 400;\"> from harnessing the full <\/span><span style=\"font-weight: 400;\">benefits of AI solutions<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also lack <\/span><span style=\"font-weight: 400;\">continuous learning<\/span><span style=\"font-weight: 400;\"> programs <\/span><span style=\"font-weight: 400;\">in-house<\/span><span style=\"font-weight: 400;\"> that can be used for <\/span><span style=\"font-weight: 400;\">upskilling<\/span><span style=\"font-weight: 400;\"> existing employees. This can cause SMBs to lose their <\/span><span style=\"font-weight: 400;\">competitiveness<\/span><span style=\"font-weight: 400;\"> against larger corporations.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-94879\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/Callouts-Top-2023-SMB-Technology-Predictions-That-Business-Owners-Want-to-Know.png\" alt=\"A callout that says &quot;90 percent of SMB owners agree that AI tools drive cost and time savings and maximize profitability.&quot;\" width=\"800\" height=\"200\" srcset=\"https:\/\/www.act.com\/wp-content\/uploads\/\/Callouts-Top-2023-SMB-Technology-Predictions-That-Business-Owners-Want-to-Know.png 1024w, https:\/\/www.act.com\/wp-content\/uploads\/\/Callouts-Top-2023-SMB-Technology-Predictions-That-Business-Owners-Want-to-Know-300x75.png 300w, https:\/\/www.act.com\/wp-content\/uploads\/\/Callouts-Top-2023-SMB-Technology-Predictions-That-Business-Owners-Want-to-Know-768x192.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Best practices for AI adoption in SMBs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Embracing AI for <\/span><span style=\"font-weight: 400;\">small businesses<\/span><span style=\"font-weight: 400;\"> isn\u2019t as straightforward as using a few <\/span><span style=\"font-weight: 400;\">AI-powered<\/span><span style=\"font-weight: 400;\"> tools. You need to adopt a <\/span><span style=\"font-weight: 400;\">strategic approach<\/span><span style=\"font-weight: 400;\"> to ensure a seamless transition to these systems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to adopt <\/span><span style=\"font-weight: 400;\">AI solutions<\/span><span style=\"font-weight: 400;\"> for a <\/span><span style=\"font-weight: 400;\">small business<\/span><span style=\"font-weight: 400;\">, keep the following best practices in mind:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-94893\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/adopting-ai-small-business_infographic-002.png\" alt=\"\" width=\"750\" height=\"394\" srcset=\"https:\/\/www.act.com\/wp-content\/uploads\/\/adopting-ai-small-business_infographic-002.png 1200w, https:\/\/www.act.com\/wp-content\/uploads\/\/adopting-ai-small-business_infographic-002-300x158.png 300w, https:\/\/www.act.com\/wp-content\/uploads\/\/adopting-ai-small-business_infographic-002-1024x538.png 1024w, https:\/\/www.act.com\/wp-content\/uploads\/\/adopting-ai-small-business_infographic-002-768x403.png 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">1. Audit your existing processes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Adoption of AI applications<\/span><span style=\"font-weight: 400;\"> for your <\/span><span style=\"font-weight: 400;\">small businesses<\/span><span style=\"font-weight: 400;\"> doesn\u2019t mean you have to automate every function. Instead, the key to successfully <\/span><span style=\"font-weight: 400;\">implementing<\/span><span style=\"font-weight: 400;\"> AI for a <\/span><span style=\"font-weight: 400;\">small business<\/span><span style=\"font-weight: 400;\"> is understanding which processes stand to benefit from it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evaluate your current systems and processes to determine whether there\u2019s potential to improve their efficiency with <\/span><span style=\"font-weight: 400;\">AI technologies<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep an eye out for business functions and processes where employees spend most of their time performing routine tasks. Also, identify areas that could benefit from AI-driven analytics and <\/span><span style=\"font-weight: 400;\">decision-making<\/span><span style=\"font-weight: 400;\">. Lastly, weigh the efficiency gains against the cost, effort, and time required to <\/span><span style=\"font-weight: 400;\">implement<\/span><span style=\"font-weight: 400;\"> new <\/span><span style=\"font-weight: 400;\">AI systems<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Identify the right tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most SMBs lack the funds and resources to develop proprietary <\/span><span style=\"font-weight: 400;\">AI solutions<\/span><span style=\"font-weight: 400;\">. The good news is that you\u2019ll find a broad spectrum of ready-to-use <\/span><span style=\"font-weight: 400;\">AI tools<\/span><span style=\"font-weight: 400;\"> for any task. Be it to improve customer support or reduce instances of customer account fraud, you can choose from various cloud-based AI <\/span><span style=\"font-weight: 400;\">providers<\/span><span style=\"font-weight: 400;\">. You can also get into <\/span><span style=\"font-weight: 400;\">partnerships<\/span><span style=\"font-weight: 400;\"> with other companies if you intend to develop one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other <\/span><span style=\"font-weight: 400;\">AI tools<\/span><span style=\"font-weight: 400;\"> that can come in handy for <\/span><span style=\"font-weight: 400;\">small businesses<\/span><span style=\"font-weight: 400;\"> include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trello for project management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/sbecouncil.org\/2023\/11\/16\/ai-adoption-powers-small-business-success-in-2023\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vic.ai<\/span><\/a><span style=\"font-weight: 400;\"> for accounting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ChatGPT and Jasper for content writing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manatal for recruitment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Power BI for data analytics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The final selection of <\/span><span style=\"font-weight: 400;\">AI tools<\/span><span style=\"font-weight: 400;\"> will depend on the processes you want to streamline. Dig deeper into their <\/span><span style=\"font-weight: 400;\">customer data privacy<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">data protection<\/span><span style=\"font-weight: 400;\"> policies to determine whether you can trust them with sensitive business information. Also, make sure they support integration with your existing tech stack.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Implement data management practices<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use a secure centralised repository, such as a data warehouse, to collect data from various sources. This will serve as a single source of truth and keep your data up to date. Outline clear processes for data formatting so that it can be easily added to the platform. It\u2019s also a good idea to <\/span><span style=\"font-weight: 400;\">implement<\/span><span style=\"font-weight: 400;\"> governance policies to maintain <\/span><span style=\"font-weight: 400;\">data quality<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check whether the selected platform is compatible with your existing tech stack and the <\/span><span style=\"font-weight: 400;\">AI tools<\/span><span style=\"font-weight: 400;\"> you intend to use. The idea is to ensure a seamless flow of information among various systems so you can extract meaningful insights from it.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Prioritise employee training<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even the best <\/span><span style=\"font-weight: 400;\">AI technologies<\/span><span style=\"font-weight: 400;\"> will fail to improve <\/span><span style=\"font-weight: 400;\">operational efficiency<\/span><span style=\"font-weight: 400;\"> if your employees don\u2019t know how to use them. Educate your staff about any new <\/span><span style=\"font-weight: 400;\">AI tools<\/span><span style=\"font-weight: 400;\"> you\u2019re planning to introduce. Establish a formal training program to walk them through the platform\u2019s features and help them understand how it\u2019ll make their jobs easier. Educate them about the <\/span><span style=\"font-weight: 400;\">use of AI<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">data management<\/span> <span style=\"font-weight: 400;\">frameworks<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">data-driven decision-making<\/span><span style=\"font-weight: 400;\">, and more.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Don\u2019t lose the human touch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keep in mind that <\/span><span style=\"font-weight: 400;\">AI systems<\/span><span style=\"font-weight: 400;\"> aren\u2019t an alternative to human insight and intelligence. While these tools can help cut <\/span><span style=\"font-weight: 400;\">operational costs<\/span><span style=\"font-weight: 400;\"> and speed up processes, employees must oversee their operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could be as simple as fact-checking an AI-written blog before publishing it on your company\u2019s website. Similarly, you can <\/span><span style=\"font-weight: 400;\">audit<\/span><span style=\"font-weight: 400;\"> the output of AI analytics tools to determine the accuracy of the insights they provide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retaining the human touch is crucial to minimizing issues arising from biases and hallucinations inherent to <\/span><span style=\"font-weight: 400;\">AI solutions<\/span><span style=\"font-weight: 400;\">. It also plays an important role in keeping <\/span><span style=\"font-weight: 400;\">customer satisfaction<\/span><span style=\"font-weight: 400;\"> levels high.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-94872\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/Callouts-Top-2023-SMB-Technology-Predictions-That-Business-Owners-Want-to-Know-1.png\" alt=\"A callout that says &quot;90 percent of SMB owners agree that AI tools drive cost and time savings and maximize profitability.&quot;\" width=\"800\" height=\"200\" srcset=\"https:\/\/www.act.com\/wp-content\/uploads\/\/Callouts-Top-2023-SMB-Technology-Predictions-That-Business-Owners-Want-to-Know-1.png 1024w, https:\/\/www.act.com\/wp-content\/uploads\/\/Callouts-Top-2023-SMB-Technology-Predictions-That-Business-Owners-Want-to-Know-1-300x75.png 300w, https:\/\/www.act.com\/wp-content\/uploads\/\/Callouts-Top-2023-SMB-Technology-Predictions-That-Business-Owners-Want-to-Know-1-768x192.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Act! makes AI work for your small business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Adopting <\/span><span style=\"font-weight: 400;\">AI solutions<\/span><span style=\"font-weight: 400;\"> for your company is an excellent way to streamline <\/span><span style=\"font-weight: 400;\">business operations<\/span><span style=\"font-weight: 400;\"> and skyrocket efficiency. It gives you a <\/span><span style=\"font-weight: 400;\">competitive edge<\/span><span style=\"font-weight: 400;\"> and lets you delight customers with a frictionless experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to the successful <\/span><span style=\"font-weight: 400;\">implementation<\/span><span style=\"font-weight: 400;\"> of AI for SMBs is selecting the right tools and ensuring seamless integration with <\/span><span style=\"font-weight: 400;\">existing systems<\/span><span style=\"font-weight: 400;\">. It\u2019s just as crucial to establish <\/span><span style=\"font-weight: 400;\">data governance<\/span><span style=\"font-weight: 400;\"> and management policies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, train your employees to use <\/span><span style=\"font-weight: 400;\">AI tools<\/span><span style=\"font-weight: 400;\"> to support their jobs instead of relying on these solutions to take over their tasks.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.act.com\/en-gb\/products\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Act!<\/span><\/a><span style=\"font-weight: 400;\"> offers an <\/span><span style=\"font-weight: 400;\">AI-powered<\/span><span style=\"font-weight: 400;\"> marketing assistant to help you create content for emails, landing pages, and other marketing collateral. You can even use it for proofreading and translation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, with Act!\u2019s <\/span><a href=\"https:\/\/www.act.com\/en-gb\/resources\/getting-started\/act-marketing-automation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing <\/span><span style=\"font-weight: 400;\">automation<\/span><\/a><span style=\"font-weight: 400;\"> features, you can create response-driven email campaigns for <\/span><a href=\"https:\/\/www.act.com\/en-gb\/blog\/lead-nurturing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">lead nurturing<\/span><\/a><span style=\"font-weight: 400;\">. It even helps you create <\/span><span style=\"font-weight: 400;\">workflows<\/span><span style=\"font-weight: 400;\"> for scoring leads and sending alerts for timely follow-ups based on a prospect\u2019s actions. Get access to your <\/span><a href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">free trial<\/span><\/a><span style=\"font-weight: 400;\"> now to see how it works.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61657\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/general-CTA-1.png\" alt=\"Call to action to try Act! for 14 days free. No downloads or credit card required.\" width=\"750\" height=\"393\" srcset=\"https:\/\/www.act.com\/wp-content\/uploads\/general-CTA-1.png 500w, https:\/\/www.act.com\/wp-content\/uploads\/general-CTA-1-300x157.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Embracing artificial intelligence (AI) solutions is quickly becoming the norm for organizations that want to enhance operational efficiency. While enterprises have been at the forefront of AI adoption, small and mid-sized businesses (SMBs) are catching up fast. According to a recent survey, 75 percent of small businesses already use AI solutions. Also, over 90 percent [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":94868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-94901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-success"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to Adopting AI Solutions for Small Business Owners<\/title>\n<meta name=\"description\" content=\"SMBs can improve their profitabilty with the right AI solutions. Learn effective ways to avoid the common pitfalls of AI adoption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/en-gb\/blog\/adopting-ai-for-small-businesses-key-challenges-and-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Adopting AI Solutions for Small Business Owners\" \/>\n<meta property=\"og:description\" content=\"SMBs can improve their profitabilty with the right AI solutions. 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