{"id":94742,"date":"2024-09-04T13:33:14","date_gmt":"2024-09-04T20:33:14","guid":{"rendered":"https:\/\/test-act-main.pantheonsite.io\/blog\/the-future-of-ai-in-marketing\/"},"modified":"2024-12-27T06:31:48","modified_gmt":"2024-12-27T13:31:48","slug":"the-future-of-ai-in-marketing","status":"publish","type":"post","link":"https:\/\/www.act.com\/en-gb\/blog\/the-future-of-ai-in-marketing\/","title":{"rendered":"The future of AI in marketing"},"content":{"rendered":"

\"an<\/p>\n

Did you know that <\/span>59 percent of marketers<\/span><\/a> believe <\/span>artificial intelligence<\/span> (AI) will revolutionise the <\/span>marketing industry<\/span>?\u00a0<\/span><\/p>\n

Based on what we\u2019ve seen since the launch of <\/span>ChatGPT<\/span> in late 2022, it\u2019s hard to challenge this opinion. <\/span>Generative AI<\/span> tools like <\/span>ChatGPT<\/span>, Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their <\/span>decision-making<\/span> and work.\u00a0<\/span><\/p>\n

Still, most experts agree that consumer <\/span>AI technology<\/span> is still in its early days. It will only get better from here, playing a vital role in digital and conventional marketing.\u00a0<\/span><\/p>\n

In this article, we\u2019ll give you a glimpse into <\/span>the future of AI<\/span> in marketing and evaluate some of the strongest trends shaping how brands engage with their audiences.<\/span><\/p>\n

AI in marketing today: An overview<\/span><\/h2>\n

Marketers have been using <\/span>AI-powered<\/span> tools in marketing for years. However, the emergence of <\/span>generative AI<\/span> chatbots<\/span> and content-generation tools has made <\/span>AI technology<\/span> more accessible than ever.<\/span><\/p>\n

According to SimilarWeb, <\/span>ChatGPT<\/span> had over <\/span>550 million visitors in May 2024<\/span><\/a>. Another study shows that users spend an average of <\/span>13 minutes and 34 seconds<\/span><\/a> per visit on <\/span>ChatGPT<\/span>.<\/span><\/p>\n

We\u2019re talking about just one <\/span>generative AI<\/span> tool. Numerous AI <\/span>chatbots<\/span> and <\/span>AI-driven<\/span> tools are leveraging this technology for various forms of content production and changing the <\/span>marketing landscape<\/span>.<\/span><\/p>\n

From image and text generation to personalisation and analytics, AI is empowering <\/span>marketing teams<\/span> to scale their efforts and find innovative ways to engage their audiences.<\/span><\/p>\n

E-commerce companies are using <\/span>AI-powered<\/span> product images, brands like Coca-Cola are <\/span>creating <\/span>AI-powered<\/span> ads<\/span><\/a>, and we\u2019re even seeing <\/span>AI models earn thousands of dollars<\/span><\/a> on Instagram and other social platforms.<\/span><\/p>\n

However, <\/span>AI technology<\/span> isn\u2019t the one-click magic many believe it to be. An extensive survey of over 1,000 B2B marketing professionals found that <\/span>54 percent of marketers<\/span><\/a> who don\u2019t <\/span>leverage AI<\/span> either lack training or understanding of this technology.<\/span><\/p>\n

This can hamper their growth and ability to compete because to create engaging AI content that\u2019s not only accurate and engaging but also drives conversions, marketers need to understand how it works.<\/span><\/p>\n

How AI enhances marketing efforts: Examples & use cases<\/span><\/h2>\n

\"an<\/p>\n

So what exactly is the role of <\/span>generative AI<\/span> in marketing? Let\u2019s discuss a few real-world examples.<\/span><\/p>\n

Idea generation for marketing campaigns<\/span><\/h3>\n

Marketers are always looking for creative ideas and angles to engage their audiences in different ways. AI drastically accelerates this process by helping you generate unlimited ideas within seconds.<\/span><\/p>\n

A study conducted in late 2023 found that <\/span>51 percent of marketers<\/span><\/a> use AI tools to brainstorm new topics for their marketing content.\u00a0<\/span><\/p>\n

You can use AI to find unique blog post ideas or new angles for your website copy, generate ideas for article titles, or get suggestions for email subject lines.<\/span><\/p>\n

\"a<\/p>\n

Content creation<\/span><\/h3>\n

Marketers frequently use <\/span>AI-powered<\/span> tools to create blog posts, articles, <\/span>social media posts<\/span>, emails, case studies, and other <\/span>content marketing<\/span><\/a> assets.<\/span><\/p>\n

Act! AI Writing Assistant is an excellent example of this technology.\u00a0<\/span><\/p>\n

Act! users can now generate accurate and engaging content for their landing pages, emails, articles, and marketing assets with complete control. You can personalise your content, tailor it to your brand voice, and translate it into multiple languages for better audience targeting.<\/span><\/p>\n

For example, if you need a webinar announcement or a script for an upcoming video training, you can use Act! AI Writing Assistant, which is powered by <\/span>OpenAI<\/span>, to generate copy with just a few prompts.\u00a0<\/span><\/p>\n

This technology accelerates <\/span>content creation<\/span> and reduces production costs, allowing you to launch new <\/span>SEO<\/span> and <\/span>marketing campaigns<\/span><\/a> quickly.<\/span><\/p>\n

Designing websites and landing pages<\/span><\/h3>\n

Generative AI technology<\/span> allows marketers to create new websites and landing pages with just a few prompts. Using <\/span>AI-powered<\/span> site builders, you can easily generate designs and customise their content to fit your marketing needs.<\/span><\/p>\n

\"a<\/p>\n

Automating customer interactions<\/span><\/h3>\n

AI <\/span>chatbots<\/span> and support assistants have become a critical part of modern <\/span>customer engagement<\/span> strategies. These tools use AI and <\/span>machine learning<\/span> to understand user issues and respond with natural language in a conversational tone.<\/span><\/p>\n

Studies show that <\/span>35 percent of consumers<\/span><\/a> believe AI <\/span>chatbots<\/span> can resolve their issues most of the time. When done well, <\/span>chatbots<\/span> can reduce support costs, enhance <\/span>customer experience<\/span>, and provide marketers with priceless user insights to improve future <\/span>marketing campaigns<\/span> and <\/span>conversion rates<\/span>.<\/span><\/p>\n

What’s next for AI in marketing: Trends shaping the future<\/span><\/h2>\n

AI systems<\/span> have disrupted conventional and <\/span>digital marketing<\/span>. But <\/span>the future of AI<\/span> in marketing is even more exciting. Here are a few <\/span>AI marketing trends<\/span> to look out for in the coming years.<\/span><\/p>\n

Advanced personalisation<\/span><\/h3>\n

Advanced <\/span>AI technology<\/span> will help marketers move toward <\/span>hyper-personalisation<\/span> in all aspects of marketing. This means delivering highly customised content, offers, and experiences to individual customer <\/span>segments<\/span> based on their <\/span>demographics<\/span> or unique preferences and behaviours.<\/span><\/p>\n

To keep up, brands must invest in AI tools capable of deep <\/span>data analysis<\/span> and personalisation. Investing in an integrated CRM and marketing <\/span>automation<\/span> platform can help you ride these changes.\u00a0<\/span><\/p>\n

A fully integrated CRM and marketing <\/span>automation<\/span> platform tracks user activity at different stages of the marketing funnel and gives you the insights to make <\/span>data-driven decisions<\/span> and personalise your <\/span>marketing message<\/span>, email copy, sales pitch, and customer interactions.<\/span><\/p>\n

Realistic content generation<\/span><\/h3>\n

Future AI models will be capable of generating highly realistic and human-like content, including text, images, and videos.<\/span><\/p>\n

Their quality is already quite impressive. With improvements in <\/span>natural language processing<\/span> (NLP) capabilities, the quality and engagement of marketing materials will continue to improve.<\/span><\/p>\n

Marketers will increasingly use AI in advertising as well. From product image creation and ad copy to automated bidding and algorithm-based audience targeting, the <\/span>use of AI<\/span> in <\/span>digital marketing<\/span> will help brands reach their audiences more creatively.<\/span><\/p>\n

However, ultimately, these <\/span>advancements<\/span> will make it harder to stand out from your competition. Everyone will be able to use these technologies to achieve a minimum level of content quality.<\/span><\/p>\n

To navigate this challenge, you need to master AI prompt engineering and understand how you can add value to AI content to make it more credible and engaging for your audience.<\/span><\/p>\n

Real-time customer journey mapping<\/span><\/h3>\n

In the not-so-distant future, AI will enable <\/span>real-time<\/span> mapping of <\/span>customer journeys<\/span>, allowing marketers to understand and respond to customer interactions instantly. This can lead to more agile and responsive <\/span>marketing strategies<\/span>.<\/span><\/p>\n

Again, an integrated CRM system can prove vital in tracking <\/span>customer journeys<\/span> and giving you the insights you need to respond to changing market demands.<\/span><\/p>\n

Deeper behavioural insights and predictive analysis<\/span><\/h3>\n

All <\/span>digital marketing<\/span> platforms track <\/span>customer data<\/span> in different ways. <\/span>AI marketing tools<\/span> will be able to better interpret <\/span>customer behaviour<\/span> and provide users with deeper and more actionable insights.<\/span><\/p>\n

AI algorithms<\/span> can also use this data for <\/span>predictive<\/span> analysis to forecast future <\/span>market trends<\/span> and understand <\/span>customer behaviours<\/span>, helping marketers make faster decisions and stay ahead of the competition.<\/span><\/p>\n

To take advantage of this, you must enable integrated user tracking on your website, apps, social platforms, and other digital assets. Without an integrated tracking system, your data will have holes, making its recommendations less reliable.<\/span><\/p>\n

Embrace the use of AI in marketing to grow your business<\/span><\/h2>\n

Generative AI<\/span> is any marketer’s dream technology. By fully embracing the AI age and getting hands-on with modern marketing tools, you can accelerate <\/span>content creation<\/span>, schedule <\/span>repetitive tasks<\/span>, leverage <\/span>predictive analytics<\/span>, and build much more meaningful relationships with your audience.<\/span><\/p>\n

Act! is the perfect partner on this journey, empowering you with a full-featured and seamlessly integrated CRM and marketing <\/span>automation<\/span> platform, an AI Writing Assistant, and <\/span>customer journey<\/span> tracking tools.<\/span><\/p>\n

Try Act! for free<\/span><\/a> and experience the <\/span>power of AI marketing<\/span>.<\/span><\/p>\n

\"Call<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionise the marketing industry?\u00a0 Based on what we\u2019ve seen since the launch of ChatGPT in late 2022, it\u2019s hard to challenge this opinion. Generative AI tools like ChatGPT, Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their […]<\/p>\n","protected":false},"author":4,"featured_media":94712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[185],"tags":[],"class_list":["post-94742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-success"],"acf":[],"yoast_head":"\nThe Future of Marketing with AI | Act!<\/title>\n<meta name=\"description\" content=\"AI is rapidly changing the marketing landscape. 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