{"id":60921,"date":"2022-04-20T15:50:45","date_gmt":"2022-04-20T22:50:45","guid":{"rendered":"https:\/\/test-act-main.pantheonsite.io\/whats-the-difference-between-email-marketing-and-marketing-automation\/"},"modified":"2023-03-21T10:49:34","modified_gmt":"2023-03-21T17:49:34","slug":"whats-the-difference-between-email-marketing-and-marketing-automation-2","status":"publish","type":"post","link":"https:\/\/www.act.com\/en-gb\/blog\/whats-the-difference-between-email-marketing-and-marketing-automation-2\/","title":{"rendered":"What’s The difference between email marketing and marketing automation?"},"content":{"rendered":"

Email marketing is pretty much limited to email, which can\u2019t give you a broader insight into customer preferences and behaviour. Marketing automation, on the other hand, captures and tracks every user\u2019s digital interaction with your business so you can turn all of those data points into actionable marketing intelligence across any email, website, app, or social media platform.<\/span><\/p>\n

Why is email marketing important?\u00a0<\/span><\/h2>\n

In the age of social media, you might think that email marketing is dead. But nothing could be further from the truth. In fact, the <\/span>global email market<\/span><\/a> is expected to grow to $17.9 billion by 2027, up from just $7.5 billion in 2020.\u00a0\u00a0<\/span><\/p>\n

That means email marketing won\u2019t be going away any time soon. It also means you\u2019ll likely devote more of your digital marketing efforts to email campaigns \u2014 from the overall marketing strategy down to the words and images in every email you send.<\/span><\/p>\n

See for yourself how important<\/span> email marketing<\/span><\/a> is:<\/span><\/p>\n

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Is there a way to make email marketing easier?<\/span><\/h2>\n

Have you ever figured out how much time you spend on email blasts? According to one <\/span>email marketing<\/span><\/a> report, 53% of survey respondents say it usually takes them more than two weeks to create an email campaign.\u00a0<\/span><\/p>\n

As a small business owner, you probably don\u2019t have a few more hours \u2014 let alone days and weeks \u2014 to spend on email marketing. Getting the full benefits of email requires dedicated resources, which many small businesses simply don\u2019t have.\u00a0<\/span><\/p>\n

That\u2019s where marketing automation comes in.<\/span><\/p>\n

Marketing automation takes email marketing to the next level<\/span><\/h3>\n

When combined with a marketing automation platform, email marketing can deliver the right message, about the right products and services, at the right time, to the right audience.\u00a0<\/span><\/p>\n

Marketing automation helps you attract more customers, usher them through the customer journey, and build more brand awareness and market share through successful lead nurturing.<\/span><\/p>\n

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But what about when an email marketing campaign is executed poorly?\u00a0<\/span><\/h3>\n

You increase the risk of clients hitting the unsubscribe button. Maybe they simply lose interest because they\u2019ve received too many offers and notifications that aren\u2019t relevant to their interests. Or perhaps your customer relationship management (CRM) database is full of incorrect contact information, such as wrong email addresses, incorrect spelling, and other errors that make it impossible to deliver email.<\/span><\/p>\n

You can eliminate these fundamental errors using marketing automation to amplify email marketing automation.\u00a0<\/span><\/p>\n

How exactly does marketing automation simplify email marketing?<\/span><\/h2>\n

Businesses need to reach, engage, and influence their buyers through a range of touchpoints, including email, social media marketing, mobile apps, and more.\u00a0<\/span><\/p>\n

Among all of these marketing channels, email can consume the most time. Here are four ways marketing automation helps to simplify and optimise email marketing:<\/span><\/p>\n