{"id":45561,"date":"2021-04-19T10:07:39","date_gmt":"2021-04-19T03:07:39","guid":{"rendered":"https:\/\/act.com\/why-you-should-segment-your-email-marketing-list\/"},"modified":"2026-02-27T16:31:48","modified_gmt":"2026-02-27T23:31:48","slug":"why-you-should-segment-your-email-marketing-list","status":"publish","type":"post","link":"https:\/\/www.act.com\/en-gb\/blog\/why-you-should-segment-your-email-marketing-list\/","title":{"rendered":"Why You Should Segment Your Email Marketing List"},"content":{"rendered":"\r\n\r\n<\/p>\r\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\">Permission based email marketing is about catering to your subscribers and providing value based on interests and preferences that they define, so they only receive emails from you that they actually want. By allowing your subscribers to choose specific interests and frequencies, you\u2019re able to provide more effective, relevant marketing that meets your recipient\u2019s expectations. This practice of categorising the subscribers in your email marketing list into groups based on their preferences is called segmentation. This results in increased engagement, reduced unsubscribe rate, and can help you avoid spam complaints, all of which improve overall email deliverability and inbox placement.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You can segment your list using a multitude of defining factors such as:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Content:\r\n<ul>\r\n<li>Product\/service categories<\/li>\r\n<li>Promotions for first time customers vs repeat customers<\/li>\r\n<li>Any other content categories that pertain to your business<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Frequency:\r\n<ul>\r\n<li>Monthly newsletter<\/li>\r\n<li>Weekly updates<\/li>\r\n<li>Deal of the day<\/li>\r\n<li>Alerts<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Transactional &#8211; Order receipts or other non-marketing communications that you\u2019d want to manage separately from other subscriptions.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Traditional Demographics &#8211; You can still use your market analysis or data to target specific demographics behind the scenes, just make sure that these targets don\u2019t override your subscribers\u2019 preferences.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you are working with one big marketing list, start small by defining two or three basic segments. As your marketing strategy evolves, these segments will naturally become more clearly defined. Once you\u2019ve outlined your segments, make them functional in your marketing automation. For example, when subscribers sign up on your monthly newsletter form, assign them to a group or use a corresponding label\/tag in your CRM, and use that to select recipients for your monthly newsletter email campaign. Make sure to always observe your subscriber\u2019s preferences (e.g. don\u2019t send the daily updates to those that only opted in for the monthly newsletter), otherwise you\u2019ll lose all the deliverability related benefits of segmentation.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As your marketing strategy and automation becomes more complicated, segmentation becomes critical for scalability. Having existing segmentation infrastructure in place also makes it easier to trial new strategies and compare marketing effectiveness between strategies. Above all, segmentation provides a forcing function for you to consider what expectations you set when your recipients subscribe to marketing and how you meet those expectations &#8211; a core factor of successful email marketing.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/my.act.com\/en-gb\/trial?_ga&amp;_ga=2.188670312.1504590684.1663882356-1096321993.1662042748&amp;_gac=1.153673290.1662148703.Cj0KCQjw08aYBhDlARIsAA_gb0eq-DYqpwL_Mdm4UkWMxEFmjeRqpamhZKkrnFxeWspwyb1CeEDEqzcaAgOFEALw_wcB\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5405\" src=\"https:\/\/www.act.com\/uploads\/2020\/10\/Copy-of-CTA-Button_1080x1080-3-1024x1024.png\" alt=\"\" width=\"450\" height=\"450\" \/><\/a><\/figure>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Permission based email marketing is about catering to your subscribers and providing value based on interests and preferences that they define, so they only receive emails from you that they actually want. By allowing your subscribers to choose specific interests and frequencies, you\u2019re able to provide more effective, relevant marketing that meets your recipient\u2019s expectations. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":131066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[185],"tags":[],"class_list":["post-45561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-success"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why You Should Segment Your Email Marketing List - Act!<\/title>\n<meta name=\"description\" content=\"Find out why segmenting your email marketing list is an important factor of successful email marketing and how to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/en-gb\/blog\/why-you-should-segment-your-email-marketing-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Segment Your Email Marketing List - Act!\" \/>\n<meta property=\"og:description\" content=\"Find out why segmenting your email marketing list is an important factor of successful email marketing and how to get started.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/en-gb\/blog\/why-you-should-segment-your-email-marketing-list\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T03:07:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T23:31:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.act.com\/wp-content\/uploads\/2020\/10\/businessman-using-data-transmission-laptop-ftp-server-upload-cloud-network-datum-document-file-management-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Act! 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