{"id":45554,"date":"2021-04-15T14:02:39","date_gmt":"2021-04-15T07:02:39","guid":{"rendered":"https:\/\/act.com\/avoiding-spam-keywords-and-their-origins\/"},"modified":"2026-02-27T16:28:01","modified_gmt":"2026-02-27T23:28:01","slug":"avoiding-spam-keywords-and-their-origins","status":"publish","type":"post","link":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/","title":{"rendered":"Avoiding Spam Keywords and Their Origins"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"Has your marketing email ever been delivered to the junk folder? While sender reputation\u00a0is the most common and likely cause, spam keywords are another factor in the equation that can trigger a spam filter to block or junk your email. Spam filters will check for specific keywords like \u201cfree\u201d or \u201cno credit check\u201d both in [...]","protected":false},"author":4,"featured_media":131613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[185],"tags":[],"class_list":["post-45554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-success"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avoiding Spam Keywords and Their Origins - Act!<\/title>\n<meta name=\"description\" content=\"Does your marketing email ever been delivered to the junk folder? Learn to avoid spam keywords to boost your deliverability rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avoiding Spam Keywords and Their Origins - Act!\" \/>\n<meta property=\"og:description\" content=\"Does your marketing email ever been delivered to the junk folder? Learn to avoid spam keywords to boost your deliverability rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-15T07:02:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T23:28:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.act.com\/wp-content\/uploads\/2021\/02\/midsection-woman-using-mobile-phone-while-sitting-table-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Act! Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Act! Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/\"},\"author\":{\"name\":\"Act! Team\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#\\\/schema\\\/person\\\/4683a6df85d923da3f9aa70a502e5910\"},\"headline\":\"Avoiding Spam Keywords and Their Origins\",\"datePublished\":\"2021-04-15T07:02:39+00:00\",\"dateModified\":\"2026-02-27T23:28:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/\"},\"wordCount\":1378,\"publisher\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.act.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/midsection-woman-using-mobile-phone-while-sitting-table-scaled.jpg\",\"articleSection\":[\"Marketing Success\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/\",\"url\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/\",\"name\":\"Avoiding Spam Keywords and Their Origins - Act!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.act.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/midsection-woman-using-mobile-phone-while-sitting-table-scaled.jpg\",\"datePublished\":\"2021-04-15T07:02:39+00:00\",\"dateModified\":\"2026-02-27T23:28:01+00:00\",\"description\":\"Does your marketing email ever been delivered to the junk folder? Learn to avoid spam keywords to boost your deliverability rates.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.act.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/midsection-woman-using-mobile-phone-while-sitting-table-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.act.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/midsection-woman-using-mobile-phone-while-sitting-table-scaled.jpg\",\"width\":2560,\"height\":1273,\"caption\":\"Professional young designer editing her project on tablet in her comfortable workplace\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/blog\\\/avoiding-spam-keywords-and-their-origins\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Avoiding Spam Keywords and Their Origins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; Marketing Automation in One\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#organization\",\"name\":\"Act!\",\"url\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.act.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/logo_fe5000.png\",\"contentUrl\":\"https:\\\/\\\/www.act.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/logo_fe5000.png\",\"width\":120,\"height\":120,\"caption\":\"Act!\"},\"image\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#\\\/schema\\\/person\\\/4683a6df85d923da3f9aa70a502e5910\",\"name\":\"Act! Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/21f7d929174eb597de3746eb4332b990c2ea0131f03c6061d9c107b0f19878c3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/21f7d929174eb597de3746eb4332b990c2ea0131f03c6061d9c107b0f19878c3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/21f7d929174eb597de3746eb4332b990c2ea0131f03c6061d9c107b0f19878c3?s=96&d=mm&r=g\",\"caption\":\"Act! Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Avoiding Spam Keywords and Their Origins - Act!","description":"Does your marketing email ever been delivered to the junk folder? Learn to avoid spam keywords to boost your deliverability rates.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/","og_locale":"en_GB","og_type":"article","og_title":"Avoiding Spam Keywords and Their Origins - Act!","og_description":"Does your marketing email ever been delivered to the junk folder? Learn to avoid spam keywords to boost your deliverability rates.","og_url":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/","og_site_name":"Act!","article_published_time":"2021-04-15T07:02:39+00:00","article_modified_time":"2026-02-27T23:28:01+00:00","og_image":[{"width":2560,"height":1273,"url":"http:\/\/www.act.com\/wp-content\/uploads\/2021\/02\/midsection-woman-using-mobile-phone-while-sitting-table-scaled.jpg","type":"image\/jpeg"}],"author":"Act! Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Act! Team","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/#article","isPartOf":{"@id":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/"},"author":{"name":"Act! Team","@id":"https:\/\/www.act.com\/en-gb\/#\/schema\/person\/4683a6df85d923da3f9aa70a502e5910"},"headline":"Avoiding Spam Keywords and Their Origins","datePublished":"2021-04-15T07:02:39+00:00","dateModified":"2026-02-27T23:28:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/"},"wordCount":1378,"publisher":{"@id":"https:\/\/www.act.com\/en-gb\/#organization"},"image":{"@id":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/#primaryimage"},"thumbnailUrl":"https:\/\/www.act.com\/wp-content\/uploads\/2021\/02\/midsection-woman-using-mobile-phone-while-sitting-table-scaled.jpg","articleSection":["Marketing Success"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/","url":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/","name":"Avoiding Spam Keywords and Their Origins - Act!","isPartOf":{"@id":"https:\/\/www.act.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/#primaryimage"},"image":{"@id":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/#primaryimage"},"thumbnailUrl":"https:\/\/www.act.com\/wp-content\/uploads\/2021\/02\/midsection-woman-using-mobile-phone-while-sitting-table-scaled.jpg","datePublished":"2021-04-15T07:02:39+00:00","dateModified":"2026-02-27T23:28:01+00:00","description":"Does your marketing email ever been delivered to the junk folder? Learn to avoid spam keywords to boost your deliverability rates.","breadcrumb":{"@id":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/#primaryimage","url":"https:\/\/www.act.com\/wp-content\/uploads\/2021\/02\/midsection-woman-using-mobile-phone-while-sitting-table-scaled.jpg","contentUrl":"https:\/\/www.act.com\/wp-content\/uploads\/2021\/02\/midsection-woman-using-mobile-phone-while-sitting-table-scaled.jpg","width":2560,"height":1273,"caption":"Professional young designer editing her project on tablet in her comfortable workplace"},{"@type":"BreadcrumbList","@id":"https:\/\/www.act.com\/en-gb\/blog\/avoiding-spam-keywords-and-their-origins\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.act.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Avoiding Spam Keywords and Their Origins"}]},{"@type":"WebSite","@id":"https:\/\/www.act.com\/en-gb\/#website","url":"https:\/\/www.act.com\/en-gb\/","name":"Act!","description":"CRM &amp; Marketing Automation in One","publisher":{"@id":"https:\/\/www.act.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.act.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.act.com\/en-gb\/#organization","name":"Act!","url":"https:\/\/www.act.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.act.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","contentUrl":"https:\/\/www.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","width":120,"height":120,"caption":"Act!"},"image":{"@id":"https:\/\/www.act.com\/en-gb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.act.com\/en-gb\/#\/schema\/person\/4683a6df85d923da3f9aa70a502e5910","name":"Act! Team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/21f7d929174eb597de3746eb4332b990c2ea0131f03c6061d9c107b0f19878c3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21f7d929174eb597de3746eb4332b990c2ea0131f03c6061d9c107b0f19878c3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/21f7d929174eb597de3746eb4332b990c2ea0131f03c6061d9c107b0f19878c3?s=96&d=mm&r=g","caption":"Act! Team"}}]}},"_links":{"self":[{"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/posts\/45554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/comments?post=45554"}],"version-history":[{"count":3,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/posts\/45554\/revisions"}],"predecessor-version":[{"id":131703,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/posts\/45554\/revisions\/131703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/media\/131613"}],"wp:attachment":[{"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/media?parent=45554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/categories?post=45554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/tags?post=45554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}