{"id":45538,"date":"2021-03-26T10:48:22","date_gmt":"2021-03-26T03:48:22","guid":{"rendered":"https:\/\/act.com\/what-is-a-lead-capture-form\/"},"modified":"2023-03-21T10:50:05","modified_gmt":"2023-03-21T17:50:05","slug":"what-is-a-lead-capture-form","status":"publish","type":"post","link":"https:\/\/www.act.com\/en-gb\/blog\/what-is-a-lead-capture-form\/","title":{"rendered":"What is a lead capture form?"},"content":{"rendered":"\r\n

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This article will explain what a lead capture form is and how to use it to generate more leads.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

If you have a website for your business,\u00a0the purpose is to drive more sales or educate your customers with a blog or other valuable content. To grow your business consistently you need to capture leads. A lead is the contact information of prospective customers. On the web, leads are gathered using forms on\u00a0landing pages<\/a>\u00a0called lead capture forms. In case you\u2019re not sure, landing pages are the pages where your prospects \u201cland\u201d when they click on a link in your online advertisements.<\/p>\r\n\r\n\r\n\r\n

When should you use a lead capture form?<\/h2>\r\n\r\n\r\n\r\n

Whenever you want to attain contact information, like email addresses, from your potential customers you should use a lead capture form. To entice them, offer something of value in exchange for their information. These might include a report, a handy reference, or the convenience of receiving email notifications when you publish new articles on your company blog.<\/p>\r\n\r\n\r\n\r\n

Promote this offer on your website and on PPC, search engine marketing (SEM), banner ads, social media ads, or email marketing. When they click on the link in the advertisement, send them to the corresponding targeted landing page.<\/p>\r\n\r\n\r\n\r\n

Including a lead capture form on your landing page makes it easy for them to take advantage of your offer and opt in to your mailing list. Gathering this information allows you to develop a business relationship with your prospective customers where they grow to know, like and trust you. And, when they are ready to buy, you\u2019re most likely to be the logical choice.<\/p>\r\n\r\n\r\n\r\n

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Why use a form to capture leads?<\/h2>\r\n\r\n\r\n\r\n

You may still be wondering what the big deal is about adding a lead capture form to the page where your prospect is sent when they click on the link in your advertisement. Well, landing pages with lead capture forms are useful for many reasons including:<\/p>\r\n\r\n\r\n\r\n