{"id":45520,"date":"2020-11-16T05:00:22","date_gmt":"2020-11-15T22:00:22","guid":{"rendered":"https:\/\/act.com\/pros-and-cons-of-starting-a-facebook-page\/"},"modified":"2023-03-21T10:50:13","modified_gmt":"2023-03-21T17:50:13","slug":"pros-and-cons-of-starting-a-facebook-page","status":"publish","type":"post","link":"https:\/\/www.act.com\/en-gb\/blog\/pros-and-cons-of-starting-a-facebook-page\/","title":{"rendered":"Pros and cons of starting a Facebook page"},"content":{"rendered":"\r\n

In our last post<\/a>, we discussed how to create and manage a newsletter. In this blog, we\u2019ll focus on the next step \u2014 the pros and cons of starting a Facebook page.<\/p>\r\n\r\n\r\n\r\n

Facebook<\/a> is one of the easiest ways to get an online presence up and running fast. It offers a number of free tools specifically designed to help small businesses increase awareness and attract more customers. You can also build or connect an Instagram account to increase your social media footprint.\u00a0<\/p>\r\n\r\n\r\n\r\n

The advantage of social media sites like Facebook is the ability to interact with customers on popular platforms. You can make use of easy promotional tools such as live stories and conversations, showcase and sell products, enable private messaging with customers, enable appointment scheduling, and much more.<\/p>\r\n\r\n\r\n\r\n

While having a social media presence is essential, it\u2019s important to note the pitfalls as well. An insensitive photo or offensive post can reflect poorly on your business. Unhappy customers may also leave negative reviews on your social media pages. And all too often, social media messages go unanswered, which can frustrate potential customers looking for information. So it\u2019s important to manage your social media presence carefully and consistently.<\/p>\r\n\r\n\r\n\r\n

For any business, setting up a Facebook or Instagram page is just the beginning. To effectively use it as a customer communication tool, see our next post, \u201cHow to promote your business on social media.\u201d<\/p>\r\n","protected":false},"excerpt":{"rendered":"

In our last post, we discussed how to create and manage a newsletter. In this blog, we\u2019ll focus on the next step \u2014 the pros and cons of starting a Facebook page. Facebook is one of the easiest ways to get an online presence up and running fast. It offers a number of free tools […]<\/p>\n","protected":false},"author":4,"featured_media":132031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[183,185],"tags":[],"class_list":["post-45520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-success","category-marketing-success"],"acf":[],"yoast_head":"\nPros and Cons of Creating a Facebook Page - Act!<\/title>\n<meta name=\"description\" content=\"Learn to create a Facebook page and how to interact with customers on Facebook and other popular platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/en-gb\/blog\/pros-and-cons-of-starting-a-facebook-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pros and Cons of Creating a Facebook Page - Act!\" \/>\n<meta property=\"og:description\" content=\"Learn to create a Facebook page and how to interact with customers on Facebook and other popular platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/en-gb\/blog\/pros-and-cons-of-starting-a-facebook-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-15T22:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T17:50:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.act.com\/wp-content\/uploads\/2026\/03\/fit326_close-up-smiley-people-working-together-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Act! 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