{"id":125300,"date":"2025-10-21T15:49:18","date_gmt":"2025-10-21T22:49:18","guid":{"rendered":"https:\/\/www.act.com\/blog\/work-smarter-not-harder-with-act-premium-desktop-v27\/"},"modified":"2025-10-21T16:06:45","modified_gmt":"2025-10-21T23:06:45","slug":"work-smarter-not-harder-with-act-premium-desktop-v27","status":"publish","type":"post","link":"https:\/\/www.act.com\/en-gb\/blog\/work-smarter-not-harder-with-act-premium-desktop-v27\/","title":{"rendered":"Work Smarter, Not Harder with Act! Premium Desktop v27"},"content":{"rendered":"

\"AnIntroducing\u00a0Act! Premium Desktop v27:\u00a0\u00a0Your CRM, Supercharged<\/span><\/b>\u00a0<\/span><\/h2>\n

In today\u2019s fast-paced business environment, managing customer relationships efficiently is more than a\u00a0necessity,\u00a0it\u2019s\u00a0a competitive advantage.\u00a0That\u2019s\u00a0why\u00a0we\u2019re\u00a0excited to introduce\u00a0Act!\u00a0Premium Desktop v27, a powerful new release designed to help CRM users work smarter, not harder.<\/span>\u00a0<\/span><\/p>\n

Whether\u00a0you’re\u00a0a seasoned administrator, a sales leader, or a CRM power user, v27 delivers meaningful enhancements that streamline workflows, reduce manual effort, and improve data accuracy across your\u00a0organisation.<\/span>\u00a0<\/span><\/p>\n

Smarter Tools for Smarter Teams<\/span><\/b>\u00a0<\/span><\/h2>\n

\"stylized<\/p>\n

Keeping your CRM database clean and consistent can be a time-consuming challenge. Act! Premium Desktop v27 introduces new tools that make it easier to manage and enrich your data, without the risk of overwriting valuable information.<\/span><\/span>\u00a0<\/span><\/p>\n

Append to Field<\/span>\u00a0<\/span><\/h3>\n

Bulk updates just got safer and more flexible. With the new Append to Field feature, you can apply changes across multiple records by adding or editing field values, without replacing existing data. This is perfect for tagging contacts, enriching records with\u00a0<\/span>new details<\/span>, or updating fields while preserving historical context.<\/span><\/span>\u00a0<\/span><\/p>\n

List Lookup<\/span>\u00a0<\/span><\/h3>\n

Say goodbye to repetitive searches. List Lookup allows you to quickly find contacts by pasting in a list of values, like email addresses or customer IDs, and instantly retrieving every match.\u00a0<\/span>It\u2019s<\/span>\u00a0a huge time-saver for marketing campaigns, data audits, and customer segmentation.<\/span><\/span>\u00a0<\/span><\/p>\n

Simplify Pipeline & Record Management<\/span><\/b>\u00a0<\/span><\/h2>\n

\"Stylized<\/p>\n

Managing opportunities and keeping records aligned across your CRM\u00a0<\/span>shouldn\u2019t<\/span>\u00a0require dozens of clicks. Act! v27 introduces features that reduce friction and help your team stay focused on what matters most, moving deals forward.<\/span><\/span>\u00a0<\/span><\/p>\n

Oppdater<\/span>\u00a0<\/span><\/h3>\n

Need to update\u00a0<\/span>dozens (or hundreds)<\/span>\u00a0of opportunities at once?\u00a0<\/span>Oppdater<\/span>\u00a0lets you apply mass changes to Status, Process, or Stage fields in a single step.\u00a0<\/span>It\u2019s<\/span>\u00a0<\/span>a game-changer<\/span>\u00a0for pipeline management, helping sales teams stay agile and responsive.<\/span><\/span>\u00a0<\/span><\/p>\n

Primary Contact Plus<\/span>\u00a0<\/span><\/h3>\n

Maintaining consistency between company and contact records is critical for\u00a0<\/span>accurate<\/span>\u00a0reporting and communication. With Primary Contact Plus, you can\u00a0<\/span>designate<\/span>\u00a0a primary contact and\u00a0<\/span>sync<\/span>\u00a0their details across the company and all linked contacts. It even brings together related custom table data, ensuring every record stays aligned and up to date.<\/span><\/span>\u00a0<\/span><\/p>\n

Stay Current & Compatible<\/span><\/b>\u00a0<\/span><\/h2>\n

\"Stylized<\/p>\n

Technology evolves quickly, and your CRM should keep pace. Act! Premium Desktop v27 ensures long-term stability and compatibility with modern business systems.<\/span><\/span>\u00a0<\/span><\/p>\n

Microsoft SQL 2022 Support<\/span>\u00a0<\/span><\/h3>\n

Run Act!\u00a0<\/span>on<\/span>\u00a0the latest Microsoft SQL platform for improved performance, enhanced security, and seamless integration with today\u2019s IT environments. SQL 2022 support ensures your CRM\u00a0<\/span>remains<\/span>\u00a0robust and\u00a0<\/span>future-ready<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

Mail Merge Enhancements<\/span><\/b>\u00a0<\/span><\/h3>\n

Mail\u00a0<\/span>merge<\/span>\u00a0to Word and email now uses the same process and file formats as Act! in the Cloud\u2014delivering\u00a0<\/span>a consistent<\/span>\u00a0experience across platforms and making it easier to work with templates and merged documents.<\/span><\/span>\u00a0<\/span><\/p>\n

Why Upgrade to v27?<\/span><\/b>\u00a0<\/span><\/h2>\n

Act! Premium Desktop v27\u00a0<\/span>isn\u2019t<\/span>\u00a0just an update\u2014<\/span>it\u2019s<\/span>\u00a0a productivity upgrade. By reducing manual work, improving data integrity, and enhancing compatibility, v27 empowers your team to focus less on maintenance and more on building meaningful customer relationships.<\/span><\/span>\u00a0<\/span><\/p>\n

Ready to experience\u00a0smarter\u00a0CRM?<\/span><\/b>\u00a0<\/span><\/h2>\n

Explore the full feature set and see how Act! Premium Desktop v27 can transform the way you manage data, opportunities, and customer relationships.\u00a0<\/span><\/span>While Act! v27 is accessible across multiple pla<\/span>tfo<\/span>rms, these specific enhancements are available exclusively to Act! Premium Desktop subscribers.<\/span><\/span>\u00a0<\/span><\/p>\n

Existing\u00a0<\/span>customer<\/span>?<\/span><\/span><\/strong>\u00a0<\/span><\/strong>Learn more about Act! Premium Desktop v27<\/span> by checking out our What’s New page<\/a> or calling 0845 268 0220<\/span><\/span>.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n

New to Act!?<\/strong>\u00a0<\/span><\/span>Discover<\/span>\u00a0<\/span><\/span>Act! Premium<\/span>\u00a0Desktop<\/span>, an<\/span>\u00a0on-premises\u00a0<\/span>CRM\u00a0<\/span>solution that\u00a0<\/span>gives you control over security and upgrades<\/span>.\u00a0\u00a0<\/span>Check it out<\/span><\/a><\/span> or give us a call at 0845 268\u00a0<\/span>0220<\/span>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Introducing\u00a0Act! Premium Desktop v27:\u00a0\u00a0Your CRM, Supercharged\u00a0 In today\u2019s fast-paced business environment, managing customer relationships efficiently is more than a\u00a0necessity,\u00a0it\u2019s\u00a0a competitive advantage.\u00a0That\u2019s\u00a0why\u00a0we\u2019re\u00a0excited to introduce\u00a0Act!\u00a0Premium Desktop v27, a powerful new release designed to help CRM users work smarter, not harder.\u00a0 Whether\u00a0you’re\u00a0a seasoned administrator, a sales leader, or a CRM power user, v27 delivers meaningful enhancements that streamline […]<\/p>\n","protected":false},"author":4,"featured_media":125291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[624],"tags":[],"class_list":["post-125300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-act-product-spotlight-en-gb"],"acf":[],"yoast_head":"\nAnnouoncing Act! 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Premium Desktop v27 is a smarter CRM that streamlines workflows and syncs records to help you grow and manage your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/en-gb\/blog\/work-smarter-not-harder-with-act-premium-desktop-v27\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-21T22:49:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T23:06:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.act.com\/wp-content\/uploads\/2025\/10\/image-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"473\" \/>\n\t<meta property=\"og:image:height\" content=\"266\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Act! Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Act! 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