{"id":119878,"date":"2025-06-25T09:26:33","date_gmt":"2025-06-25T16:26:33","guid":{"rendered":"https:\/\/www.act.com\/blog\/introducing-act-advantage-crm-so-much-more\/"},"modified":"2025-06-25T11:57:51","modified_gmt":"2025-06-25T18:57:51","slug":"introducing-act-advantage-crm-so-much-more","status":"publish","type":"post","link":"https:\/\/www.act.com\/en-gb\/blog\/introducing-act-advantage-crm-so-much-more\/","title":{"rendered":"Introducing Act! Advantage: CRM &#038; So Much More"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-119869\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/AA-Blog-Banner-02-scaled.png\" alt=\"illustration of someone sitting at a desk with a CRM + front office solution on their desktop\" width=\"650\" height=\"355\" srcset=\"https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/AA-Blog-Banner-02-scaled.png 2560w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/AA-Blog-Banner-02-300x164.png 300w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/AA-Blog-Banner-02-1024x559.png 1024w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/AA-Blog-Banner-02-768x419.png 768w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/AA-Blog-Banner-02-1536x838.png 1536w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/AA-Blog-Banner-02-2048x1117.png 2048w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h5 style=\"text-align: center;\"><em><span style=\"color: #808080;\"><span style=\"font-weight: 400;\">Act! Advantage, more than just CRM<\/span><\/span><\/em><\/h5>\n<p><span style=\"font-weight: 400;\">In a business landscape that never slows down, small and midsize teams constantly search for ways to do more with less time, fewer tools, and fewer workarounds. That\u2019s where <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/\"><b>Act! Advantage<\/b><\/a><span style=\"font-weight: 400;\"> comes in: an all-in-one cloud solution that brings your CRM, marketing, and business tools together to maximise productivity and turn every customer interaction into an opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Act! Advantage, you can manage leads and client projects, send personalised marketing campaigns, streamline quote approvals, book meetings, and collect real-time feedback\u2014<\/span><b>all within a single, connected experience.<\/b><\/p>\n<h2><b>What Is Act! Advantage?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/\"><span style=\"font-weight: 400;\">Act! Advantage<\/span><\/a><span style=\"font-weight: 400;\">, you get more than just CRM\u2014you gain an entire suite of integrated tools designed to help you work smarter and drive stronger results. Here\u2019s what you\u2019ll gain:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Capture more opportunities<\/b><span style=\"font-weight: 400;\"> with integrated tools like web forms, surveys, appointment scheduling, event management, and built-in e-marketing to create and track customer communications with ease.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accelerate your sales pipeline<\/b><span style=\"font-weight: 400;\"> with interactive quotes, automated follow-ups, customisable processes, and intelligent reporting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Work smarter and save time<\/b><span style=\"font-weight: 400;\"> with mobile access, accounting integration, and workflow automation to streamline day-to-day tasks.<\/span><\/li>\n<\/ul>\n<h2><b>Why Act! Advantage?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-119862 aligncenter\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/AA-Infographic.png\" alt=\"Act! Advantage Infographic depicting all of the features and functionality of Act! Advantage\" width=\"650\" height=\"517\" srcset=\"https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/AA-Infographic.png 947w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/AA-Infographic-300x239.png 300w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/AA-Infographic-768x611.png 768w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h5 style=\"text-align: center;\"><span style=\"color: #808080;\"><i><span style=\"font-weight: 400;\">Act! Advantage, an all-in-one front-office solution for all your customer relationship activities<\/span><\/i><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Many businesses already spend \u00a325 or more monthly on third-party tools like Calendly, SurveyMonkey, or MailChimp. Now, with Act! Advantage, you get many of those capabilities built right into the platform, adding even more value to Act!.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are just a few of the key features that make Act! Advantage an all-in-one solution:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Convert Interest into Opportunity:<\/b><span style=\"font-weight: 400;\"> Turn touchpoints into transactions with tools like <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/online-appointment-scheduling\/\"><span style=\"font-weight: 400;\">Online Appointment Scheduling<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/website-chat\/\"><span style=\"font-weight: 400;\">Website Chat<\/span><\/a><span style=\"font-weight: 400;\">. Engage customers in real-time and guide prospects seamlessly from curiosity to close.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stay in Sync:<\/b><span style=\"font-weight: 400;\"> Streamline coordination and stay on top of timelines, meetings, and client expectations with built-in tools like <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/project-management\/\"><span style=\"font-weight: 400;\">Act! Project Management<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/online-event-management\/\"><span style=\"font-weight: 400;\">Online Event Management<\/span><\/a><span style=\"font-weight: 400;\">, and an <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/online-customer-portal\/\"><span style=\"font-weight: 400;\">Online Self-service Portal<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customise Your Communication:<\/b><span style=\"font-weight: 400;\"> Build trust and gain valuable insights with tailored <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/web-lead-forms\/\"><span style=\"font-weight: 400;\">Web Lead Forms<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/online-surveys\/\"><span style=\"font-weight: 400;\">Online Surveys<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deliver with Confidence:<\/b><span style=\"font-weight: 400;\"> Reach the right audience using <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/email-list-verification\/\"><span style=\"font-weight: 400;\">Email List Verification<\/span><\/a><span style=\"font-weight: 400;\"> and a built-in <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/url-shortener\/\"><span style=\"font-weight: 400;\">URL Shortener<\/span><\/a><span style=\"font-weight: 400;\">, which helps you send cleaner, more clickable campaigns that drive results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bridge Sales and Finance:<\/b><span style=\"font-weight: 400;\"> Close the gap between your sales and finance teams by streamlining quoting, invoicing, and financial workflows. With<\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/interactive-quotes\/\"><span style=\"font-weight: 400;\"> Interactive Quotes<\/span><\/a><span style=\"font-weight: 400;\"> and integrated accounting data through <\/span><a href=\"https:\/\/www.act.com\/en-gb\/products\/accounting-link\/\"><span style=\"font-weight: 400;\">Accounting Link<\/span><\/a><span style=\"font-weight: 400;\">, you can ensure smoother handoffs, faster payment cycles, and greater visibility across the entire revenue process. Here\u2019s why Act! serves as the hub of your connected front office.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-119855\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/New-Act-Advantage-Experience-02.png\" alt=\"illustration of woman standing in front of several floating Act! Advantage screenshots New and updated Act! Platform\" width=\"650\" height=\"385\" srcset=\"https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/New-Act-Advantage-Experience-02.png 2345w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/New-Act-Advantage-Experience-02-300x178.png 300w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/New-Act-Advantage-Experience-02-1024x607.png 1024w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/New-Act-Advantage-Experience-02-768x455.png 768w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/New-Act-Advantage-Experience-02-1536x910.png 1536w, https:\/\/www.act.com\/wp-content\/uploads\/2025\/06\/New-Act-Advantage-Experience-02-2048x1213.png 2048w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h5 style=\"text-align: center;\"><span style=\"color: #808080;\"><i><span style=\"font-weight: 400;\">New and updated Act! Platform<\/span><\/i><\/span><\/h5>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b>Integrated Experience<\/b><span style=\"font-weight: 400;\">: Unite CRM, marketing, sales, and business tools in one seamless, cloud-based platform.<\/span><\/li>\n<li><b>Cost Savings<\/b><span style=\"font-weight: 400;\">: Replace multiple third-party apps with a single subscription and login, saving time and money.<\/span><\/li>\n<li><b>Work Smarter &amp; Drive Results:<\/b><span style=\"font-weight: 400;\"> Automate workflows, streamline quoting and invoicing, and connect accounting data to improve team efficiency and accelerate sales.<\/span><\/li>\n<li><b>Stronger Customer Engagement:<\/b><span style=\"font-weight: 400;\"> Capture leads, personalise communications, and deepen relationships with built-in marketing and engagement tools.<\/span><\/li>\n<li><b>Mobile-Ready: <\/b><span style=\"font-weight: 400;\">Stay productive from anywhere with cloud access and mobile capabilities.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>Who Is Act! Advantage For?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Act! Advantage is designed for <\/span><b>small and midsize businesses (SMBs)<\/b><span style=\"font-weight: 400;\"> that want an affordable, all-in-one solution to manage customer relationships, marketing, and day-to-day operations, without the cost or complexity of juggling multiple tools. With <\/span><b>pricing starting at just \u00a325\/month<\/b><span style=\"font-weight: 400;\">, it\u2019s an easy way to scale your business with powerful capabilities that fit your budget. <\/span><a href=\"https:\/\/www.act.com\/en-gb\/pricing\/\"><span style=\"font-weight: 400;\">Explore plans and pricing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s ideal for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales teams who want to close deals faster<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketers who need engagement tools that work<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service teams who want to stay responsive and connected<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business owners who want a 360\u00b0 view of customer activity<\/span><\/li>\n<\/ul>\n<h3><b>Already using Act!?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Good news\u2014<\/span><b>you can unlock all of these new Act! Advantage features using your existing Act! database.<\/b><span style=\"font-weight: 400;\"> There\u2019s no need to start from scratch. If you\u2019re moving from a desktop version of Act!, you can <\/span><b>seamlessly transfer your custom fields, layouts, and data to the cloud<\/b><span style=\"font-weight: 400;\">. Act! Advantage builds on what you\u2019ve already created\u2014giving you new tools to engage customers, automate workflows, and drive results, all while preserving the work you\u2019ve invested in your CRM.<\/span><\/p>\n<h2><b>Final Thoughts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Running a small or midsize business means wearing a lot of hats, and the right tools can make all the difference. Act! Advantage brings your CRM, marketing, and business tools together in one place, so you can spend less time managing systems and more time growing your business.<\/span><\/p>\n<h4><b>Ready to transform how your team works, sells, and grows?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Contact us at 0800-873-2006 or contact an <a href=\"https:\/\/www.act.com\/en-gb\/find-a-channel-partner\/\">Act! Certified Consultant<\/a> to learn more about how Act! Advantage can help you simplify your workflow and drive better results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Act! Advantage, more than just CRM In a business landscape that never slows down, small and midsize teams constantly search for ways to do more with less time, fewer tools, and fewer workarounds. That\u2019s where Act! Advantage comes in: an all-in-one cloud solution that brings your CRM, marketing, and business tools together to maximise productivity [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":119858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[624],"tags":[],"class_list":["post-119878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-act-product-spotlight-en-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discover Act! Advantage<\/title>\n<meta name=\"description\" content=\"Discover Act! 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