![\"illustration](\"https:\/\/www.act.com\/wp-content\/uploads\/2024\/12\/LinkedIn-Small-Business_Featured-Image.png\")
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Did you know that <\/span>53 percent of Americans<\/span><\/a> earning more than $100,000 a year are on LinkedIn?<\/span><\/p>\n It’s a <\/span>social media platform<\/span><\/a> where decision-makers, <\/span>entrepreneurs<\/span>, <\/span>influencers<\/span> and business leaders connect, <\/span>build relationships<\/span> and look for opportunities.\u00a0<\/span><\/p>\n If you want to grow your business, having an active LinkedIn presence and a solid marketing plan is key. The right <\/span>LinkedIn marketing strategy<\/span> can boost your <\/span>brand awareness<\/span>, expand your network, and bring in qualified leads.\u00a0<\/span><\/p>\n In this article, we’ll walk you through five simple steps to turn LinkedIn into a <\/span>powerful tool<\/span> for your business growth.<\/span><\/p>\n Studies show that over <\/span>67 million businesses<\/span><\/a> have created LinkedIn business accounts and maintain <\/span>LinkedIn Company Pages<\/span>. If you don\u2019t already have one, creating an optimised <\/span>LinkedIn Company Page<\/span> is the first step to leveraging this platform.<\/span><\/p>\n Your <\/span>company page<\/span> serves as your official profile, which introduces your business, highlights your unique selling points, and positions you as the ideal choice, and perhaps even a <\/span>thought leader<\/span>, for your <\/span>target audience<\/span>.\u00a0<\/span><\/p>\n An active LinkedIn presence helps you enhance brand visibility, engage with <\/span>potential clients<\/span>, and grow your <\/span>professional network<\/span> to drive growth.<\/span><\/p>\n For example, here\u2019s a screenshot of the official Act! LinkedIn Page that helps us engage directly with our LinkedIn audience.<\/span><\/p>\n Here’s a quick overview of the steps to create and <\/span>optimise<\/span> your <\/span>LinkedIn Company Page<\/span>.<\/span><\/p>\n Optimizing your LinkedIn page not only helps your company get discovered on the platform but also boosts your brand\u2019s overall <\/span>SEO<\/span> strength.\u00a0<\/span><\/p>\n In addition to optimizing your main <\/span>Company Page<\/span>, consider creating LinkedIn <\/span>Showcase Pages<\/span> for specific products, services, or business units. <\/span>Showcase Pages<\/span> allow you to <\/span>share content<\/span> with your target niche audiences with tailored messaging, enhancing your ability to connect with customers interested in specific aspects of your business.<\/span><\/p>\n For example, a software company might have a main <\/span>Company Page<\/span> and separate <\/span>Showcase Pages<\/span> for its AI tools, cloud services, and consulting offerings.\u00a0<\/span><\/p>\n Creating a <\/span>company page<\/span> on LinkedIn doesn’t automatically attract followers. You must actively spread the word about your page and grow your network.<\/span><\/p>\n Here\u2019s how to start connecting on LinkedIn.<\/span><\/p>\n Ask your employees to follow your <\/span>company page<\/span> and list your business as their current employer on their <\/span>LinkedIn profiles<\/span>.<\/span><\/p>\n When they add your company to their <\/span>job titles<\/span> and <\/span>personal profiles<\/span>, it automatically appears on their connections\u2019 timelines, acting as a subtle but effective announcement of your page. <\/span>LinkedIn\u2019s algorithms<\/span> pick this up and start showing your <\/span>company page<\/span> to other similar <\/span>LinkedIn members<\/span>.<\/span><\/p>\n Add a LinkedIn follow button or a direct link to your <\/span>company page<\/span> on your website. Place it in the footer, header, or “About Us” section, to make it easy for visitors to connect with your business on LinkedIn.<\/span><\/p>\n Send an email to your subscribers introducing your LinkedIn <\/span>business page<\/span>. Highlight what they can expect, such as updates, industry insights, or job postings, and include a direct link to follow your page.<\/span><\/p>\n Use LinkedIn<\/span>\u2019s \u201cInvite Connections\u201d feature to start networking on LinkedIn and invite others to follow you. You get limited invites, so be selective and don\u2019t spam your connections.<\/span><\/p>\n The tactics we just discussed will give your page some early momentum. But to turn LinkedIn into a source of consistent business growth, you must create <\/span>high-quality<\/span> useful content that positions your company as the go-to experts in your niche.<\/span><\/p>\n According to the <\/span>Content Marketing<\/span> Institute, <\/span>85 percent of <\/span>B2B marketers<\/span><\/a> say LinkedIn delivers the best value for their <\/span>marketing efforts<\/span>.<\/span><\/p>\n Here\u2019s how you can leverage <\/span>content marketing<\/span> on LinkedIn.<\/span><\/p>\n To establish yourself as an expert, focus on solving your audience\u2019s biggest problems and addressing their most pressing questions. Create detailed, actionable content that provides clear solutions and practical advice.<\/span><\/p>\n While LinkedIn supports long-form content, it\u2019s not always the best fit for every audience. Writing short <\/span>LinkedIn posts<\/span> may engage some users, while others might prefer in-depth articles.<\/span><\/p>\n The key is to consistently provide value without expecting anything in return. When your audience finds your content genuinely helpful, they\u2019ll naturally engage by liking, sharing, and commenting, which boosts your content\u2019s visibility and reach across LinkedIn.<\/span><\/p>\n Share insights, industry trends, and unique perspectives that demonstrate your expertise. <\/span>Thought leadership<\/span> content positions your company as an authority in your niche and helps build trust with your audience. Use formats like short posts, articles, or LinkedIn newsletters to share your ideas and experiences.<\/span><\/p>\n![\"infographic](\"https:\/\/www.act.com\/wp-content\/uploads\/2024\/12\/LinkedIn-Small-Business_Infographic.png\")
<\/p>\nStep 1: Create an optimised <\/b>LinkedIn company page<\/b><\/h2>\n
![\"linked](\"https:\/\/www.act.com\/wp-content\/uploads\/2024\/12\/linkedin-page.png\")
<\/p>\n5 Steps to Create and <\/b>Optimise<\/b> a <\/b>LinkedIn Company Page<\/b><\/h3>\n
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![\"LinkedIn](\"https:\/\/www.act.com\/wp-content\/uploads\/2024\/12\/linkedin-business-page-step-one.png\")
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Include <\/b>showcase pages<\/b> to highlight niche areas<\/b><\/h3>\n
Step 2: Grow your business network<\/b><\/h2>\n
Update employee profiles<\/b><\/h3>\n
Link from your website<\/b><\/h3>\n
Announce on your email list<\/b><\/h3>\n
Invite followers<\/b><\/h3>\n
Step 3: Create LinkedIn content that shows your expertise<\/b><\/h2>\n
![\"LinkedIn](\"https:\/\/www.act.com\/wp-content\/uploads\/2024\/12\/linkedin-value-graph.png\")
<\/p>\nAnswer your audience\u2019s biggest questions<\/b><\/h3>\n
Create <\/b>thought leadership<\/b> content<\/b><\/h3>\n
Use videos to stand out<\/b><\/h3>\n