{"id":70260,"date":"2021-09-08T11:18:35","date_gmt":"2021-09-08T11:18:35","guid":{"rendered":"https:\/\/test-act-main.pantheonsite.io\/marketing-automation\/"},"modified":"2026-06-16T06:26:08","modified_gmt":"2026-06-16T13:26:08","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.act.com\/en-gb\/products\/marketing\/","title":{"rendered":"Marketing Automation UK"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>Act! Marketing<\/h1>\n<p>Work smarter, not harder, with CRM and Email Marketing in one integrated solution.<\/p>\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743573650172{margin-bottom: 60px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;hotbar&#8221;][vc_column css=&#8221;.vc_custom_1781616356884{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;]\n    <div class=\"actcrm-button-list-container \">\n    <div class=\"container\">\n        <div class=\"inner\">\n            <div class=\"actcrm-button-list-row\">\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#email-marketing\" \n                                \n                                >Email Marketing<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#email-marketing-plus\" \n                                \n                                >Email Marketing Plus<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#marketing-automation\" \n                                \n                                >Marketing Automation<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#deliverability\" \n                                \n                                >Deliverability<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#integrated-crm-marketing\" \n                                \n                                >Integrated CRM & Marketing<\/a>                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743753005298{padding-bottom: 25px !important;}&#8221; el_id=&#8221;email-marketing&#8221;][vc_column css=&#8221;.vc_custom_1743460079823{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"color: var(--plain-blue);\">EMAIL MARKETING<\/h2>\n<p><strong><em>Design and send impactful email communications that get results<\/em><\/strong><\/p>\n<p>Start with one of 170+ sample templates or import existing templates into <strong>Act! Email Marketing<\/strong>, then use the interactive template editor to custom-tailor professional email marketing communications. The simple drag-and-drop interface requires no formal coding or design skills, and both mobile and desktop preview modes ensure flawless rendering. Send one-time ad-hoc emails, or map out multi-step drip campaigns for groups of contacts using the visual workflow designer for a graphical representation of your automated communication flow.<\/p>\n<p>Understand what\u2019s working and refine your communication strategy with real-time email performance metrics such as opens, clicks, bounces, and more. Individual results automatically link to each recipient\u2019s contact record so you have a complete view of every interaction with your company. Plus, email list verification helps ensure you send to valid, current addresses to maximise results.<\/p>\n<p><strong>Key features:<\/strong><\/p>\n<table style=\"width: 570px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>\n<ul>\n<li>Email Marketing<\/li>\n<li>Template Library<\/li>\n<li>Interactive Template Editor<\/li>\n<li>Email Tracking &amp; Metrics<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Drip Marketing<\/li>\n<li>Visual Workflow Designer<\/li>\n<li>Campaign Calendar<\/li>\n<li><a href=\"https:\/\/www.act.com\/en-gb\/products\/email-list-verification\/\">Email List Verification<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;116778&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Act! Email Marketing<\/strong> is included with an Act! Advantage subscription.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743753015070{padding-top: 60px !important;padding-bottom: 25px !important;background-color: #EDEFFF !important;}&#8221; el_id=&#8221;email-marketing-plus&#8221;][vc_column css=&#8221;.vc_custom_1743460270722{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;116785&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Act! Email Marketing Plus<\/strong> is included with an Act! Advantage Professional and Ultimate subscription, and available as an add-on to Act! Advantage Standard.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"color: var(--plain-blue);\"><strong>EMAIL MARKETING PLUS<\/strong><\/h2>\n<p><em><strong>Engage and grow your audience and foster lasting customer relationships.<\/strong><\/em><\/p>\n<p class=\"\" data-start=\"105\" data-end=\"623\">Let Act! do the work for you to drive engagement with customers and prospects. With <strong>Act! Email Marketing Plus<\/strong>, you can design and automate response-driven nurture campaigns to lead prospects and customers down personalised paths based on their engagement with your email communications. Design from scratch, or leverage pre-built turnkey campaigns with built-in activity triggers. An integrated AI writing assistant helps you effortlessly create relevant and compelling content and ensures proper spelling and grammar.<\/p>\n<p class=\"\" data-start=\"625\" data-end=\"1000\">Grow your audience by deploying custom landing pages or adding forms to your website to capture new leads, share campaigns on your social sites to extend your reach, or send surveys and newsletters to stay consistently engaged with customers. New leads instantly become contacts in Act! with automated follow-up activities assigned to capitalise quickly on new opportunities.<\/p>\n<p><strong>Key features:<\/strong><\/p>\n<table style=\"width: 570px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>\n<ul>\n<li>AI Writing Assistant<\/li>\n<li>Turnkey Campaigns<\/li>\n<li>HTML Email Editor<\/li>\n<li><a href=\"https:\/\/www.act.com\/en-gb\/products\/url-shortener\/\"><u>URL Shortener<\/u><\/a><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Social Sharing<\/li>\n<li>Landing Pages &amp; Forms<\/li>\n<li>Surveys &amp; Newsletters<\/li>\n<li>Response-driven Nurture Marketing<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743753025015{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221; el_id=&#8221;marketing-automation&#8221;][vc_column css=&#8221;.vc_custom_1743460276876{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"color: var(--plain-blue);\">MARKETING AUTOMATION<\/h2>\n<p class=\"\" data-start=\"59\" data-end=\"122\"><em><strong>Fuse your sales and marketing efforts for maximum productivity.<\/strong><\/em><\/p>\n<p class=\"\" data-start=\"124\" data-end=\"581\">Watch as <strong>Act! Marketing Automation<\/strong> turns digital marketing engagement into prioritised sales activities in real time. Act! scores leads based on a prospect\u2019s or customer\u2019s engagement with emails, lead forms, or surveys, then automatically creates and assigns activities to ensure rapid follow-up. With a closed-loop connection between your sales and marketing activities, you\u2019ll quickly expand your reach and be able to focus your attention where it counts.<\/p>\n<p class=\"\" data-start=\"583\" data-end=\"837\">Advanced features including A\/B testing, Asset Tracking, and Website Activity Tracking help you identify your best-performing messaging, creative, and marketing assets such as collateral and YouTube videos, and analyse customer behaviour on your website.<\/p>\n<p><strong>Key features:<\/strong><\/p>\n<table style=\"width: 570px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>\n<ul>\n<li>Automated Marketing-to-CRM Workflow<\/li>\n<li>Asset Tracking<\/li>\n<li>Advanced Lead Capture<\/li>\n<li>Lead Management &amp; Scoring<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Event Marketing<\/li>\n<li>Website Activity Tracking<\/li>\n<li>Progressive Profiling<\/li>\n<li>A\/B Testing<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;116792&#8243; img_size=&#8221;large&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<strong>Act! Marketing Automation<\/strong> is included with an Act! Advantage Ultimate subscription, and is available as an add-on to Act! Advantage Standard and Professional.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743447391727{padding-bottom: 60px !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;width-1000 container aligncenter&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>To learn more about how Act! Marketing can benefit your business, or to upgrade your plan, call us at 0845 268 0220 or contact your Act! Certified Consultant.<\/strong><\/p>\n<p>[\/vc_column_text]<div class=\"actcrm-orange-phone-cta-container wpb_content_element \">\n    <div class=\"container\">\n\n            <!-- LINK HEADER -->\n            \n            <!-- BYLINE -->\n                    \n            <div class=\"orange-phone-cta-buttons\">\n                <!-- BUTTON -->\n                                <div class=\"orange-phone-cta-button solid\">\n                    \n                                    <a  href=\"tel:08452680220\">\n                        Call 0845 268 0220                    <\/a>\n                <\/div>\n                            \n                <!-- BUTTON -->\n                                <div class=\"orange-phone-cta-button solid\">\n                    \n                                    <a  href=\"\/en-gb\/pricing\">\n                        View Plans & Pricing                    <\/a>\n                <\/div>\n                            <\/div>\n    <\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743753035346{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #2241DB !important;}&#8221; el_id=&#8221;deliverability&#8221;][vc_column css=&#8221;.vc_custom_1743457826317{padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"white-text\" style=\"text-align: center;\">Trust your email communications will reach inboxes<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1745527198920{margin-bottom: 0px !important;}&#8221; el_class=&#8221;white-text&#8221;]<\/p>\n<p class=\"\" data-start=\"53\" data-end=\"501\">Act! Email Marketing is backed by an expert deliverability team to help you manage your sender reputation, achieve outstanding delivery rates, and fast-track your success. Plus, you\u2019ll have access to a library of self-service digital assets \u2013 including training guides and a video library \u2013 to help you get started with ease, as well as helpful tools for GDPR compliance, spam analysis, managing opt-outs, and other essential deliverability topics.<\/p>\n<p class=\"\" data-start=\"503\" data-end=\"658\">If you need additional training or assistance, our Customer Success team is available to guide you through set-up, configuration, and usage best practices.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;116801&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"white-text\" style=\"text-align: center; font-size: 1.8rem; letter-spacing: 0.5px; font-weight: 600;\"><strong>Act! Email Deliverability Guide (PDF)<\/strong><\/p>\n<p>[\/vc_column_text]<div class=\"actcrm-orange-phone-cta-container wpb_content_element \">\n    <div class=\"container\">\n\n            <!-- LINK HEADER -->\n            \n            <!-- BYLINE -->\n                    \n            <div class=\"orange-phone-cta-buttons\">\n                <!-- BUTTON -->\n                                <div class=\"orange-phone-cta-button solid\">\n                    \n                                    <a  href=\"https:\/\/kbassets.act.com\/attachments\/block\/Best_Practices_Email_Inbox_Placement.pdf\"target=\"_blank\">\n                        Download Now                    <\/a>\n                <\/div>\n                            \n                <!-- BUTTON -->\n                            <\/div>\n    <\/div>\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;white-text&#8221; css=&#8221;.vc_custom_1743460457215{padding-top: 30px !important;padding-bottom: 60px !important;background-color: #030D55 !important;}&#8221; el_id=&#8221;webinar-row&#8221;][vc_column css=&#8221;.vc_custom_1743449072139{padding-top: 0px !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1744395484396{padding-top: 30px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1743448976444{padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1776678445877{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h2 class=\"white-text\" style=\"text-align: center; margin-top: 0;\">Watch our recent training webinar series:<\/h2>\n<p style=\"text-align: center;\"><strong>Getting Started with Act! Marketing: 3-Part Series Overview<\/strong><\/p>\n<p style=\"text-align: center;\">This beginner-friendly webinar series guides you through the essentials of Act! Marketing. You\u2019ll start by learning how to create professional emails using templates and design tools, then move on to targeting the right audience with lists, automation, and lead capture. Finally, you\u2019ll discover how to track performance, score engagement, and turn insights into meaningful follow-up actions to maximise your marketing results.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;width-1300 container aligncenter&#8221; css=&#8221;.vc_custom_1776444170594{padding-top: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;133535&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1776444361183{margin-bottom: 20px !important;}&#8221; link=&#8221;https:\/\/actcrm.sfo3.cdn.digitaloceanspaces.com\/webinars\/2026\/On-Demand%20January%202026%20-%20AMA-Beginner-Series-Part-1.mp4&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;white-text&#8221;]<\/p>\n<p style=\"text-align: center;\">Part1: Build Your First Email<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;133528&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1776444366892{margin-bottom: 20px !important;}&#8221; link=&#8221;https:\/\/actcrm.sfo3.cdn.digitaloceanspaces.com\/webinars\/2026\/On-Demand%20February%202026%20-%20AMA-Beginner-Series-Part-2.mp4&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;white-text&#8221;]<\/p>\n<p style=\"text-align: center;\">Part 2: Expand Your Reach<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;133542&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1776444370944{margin-bottom: 20px !important;}&#8221; link=&#8221;https:\/\/actcrm.sfo3.cdn.digitaloceanspaces.com\/Act!%20Webinars\/On-Demand%20March%202026%20-%20AMA-Beginner-Series-Part-3.mp4&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;white-text&#8221;]<\/p>\n<p style=\"text-align: center;\">Part 3: Measure What Matters<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1744274126170{padding-top: 60px !important;padding-bottom: 25px !important;}&#8221; el_id=&#8221;webinars-resources&#8221;][vc_column css=&#8221;.vc_custom_1743458465398{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"color: var(--plain-blue);\">WEBINARS &amp; RESOURCES<\/h2>\n<p>sdfagargdrfhsf[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1744613095800{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #FFFFFF !important;}&#8221; el_class=&#8221;black-text&#8221; el_id=&#8221;integrated-crm-marketing&#8221;][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Integrated CRM &amp; Email Marketing<\/h2>\n<p style=\"text-align: center;\">Expand your reach and deepen relationships with existing customers &#8211; managing the entire customer lifecycle with integrated marketing tools and templates to drive engagement and help focus your attention where it counts.<\/p>\n<p style=\"text-align: center;\">Check out these resources to learn more about the benefits of integrated CRM &amp; Email Marketing:<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_id=&#8221;subfooter-card-row&#8221;][vc_column_inner]<div class=\"actcrm-card-row-container \">\n    <div class=\"container\">\n                    <div class=\"actcrm-card-row column-3\">\n                \n                                    <div class=\"column left alignment-center orientation-vertical\">\n                \n                        <div class=\"inner\">\n                            <div class=\"card-inner-content\">\n                                <div class=\"card-inner-header\">\n                                                                            <div class=\"image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/2025\/04\/Recorded-Demo-Icon.png\" alt=\"Act! CRM Card Image\">\n                                        <\/div>\n                                                                                                            <div class=\"header\">\n                                        <p>Recorded Demo<\/p>\n                                        \n                                                                            <\/div>\n                                                                    <\/div>              \n                                       \n                                <div class=\"text\">\n                                                                            <div class=\"description\">\n                                            Hear from Act! experts on the benefits of integrated CRM & email marketing, and watch a recorded demo of Act! Marketing.                                        <\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                            \n                                                        <div class=\"cardrow-footer\">\n                                <p>\n                                                                                                                <a \n                                            href=\"https:\/\/player.vimeo.com\/video\/922714631?h=994jn4382nh\" \n                                            target=\"_blank\"\n                                            rel=\"\"\n                                            class=\"orange orange-outline\">\n                                            Watch the demo                                        <\/a>\n                                                                    <\/p>\n                            <\/div>\n                                                     <\/div>\n                                    <\/div>\n                \n                \n                                    <div class=\"column middle alignment-center orientation-vertical\">\n                \n                        <div class=\"inner\">\n                            <div class=\"card-inner-content\">\n                                <div class=\"card-inner-header\">\n                                                                            <div class=\"image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/2025\/04\/Blog-Icon.png\" alt=\"Act! CRM Card Image\">\n                                        <\/div>\n                                                                                                            <div class=\"header\">\n                                        <p>Blog<\/p>\n                                        \n                                                                            <\/div>\n                                                                    <\/div>              \n                                       \n                                <div class=\"text\">\n                                                                            <div class=\"description\">\n                                            Learn about the Top 5 Benefits of integrated CRM & Email Marketing.                                        <\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                            \n                                                        <div class=\"cardrow-footer\">\n                                <p>\n                                                                                                                <a \n                                            href=\"https:\/\/www.act.com\/en-gb\/blog\/the-top-5-benefits-of-integrated-crm-email-marketing\/\" \n                                            target=\"\"\n                                            rel=\"\"\n                                            class=\"orange orange-outline\">\n                                            Go to the article                                        <\/a>\n                                                                    <\/p>\n                            <\/div>\n                                                     <\/div>\n                                    <\/div>\n                \n                \n                                    <div class=\"column right alignment-center orientation-vertical\">\n                \n                        <div class=\"inner\">\n                            <div class=\"card-inner-content\">\n                                <div class=\"card-inner-header\">\n                                                                            <div class=\"image\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/2025\/04\/Infographic-Icon.png\" alt=\"Act! CRM Card Image\">\n                                        <\/div>\n                                                                                                            <div class=\"header\">\n                                        <p>Infographic<\/p>\n                                        \n                                                                            <\/div>\n                                                                    <\/div>              \n                                       \n                                <div class=\"text\">\n                                                                            <div class=\"description\">\n                                            A picture is worth a thousand words. Check out this infographic to see the top 5 benefits of CRM & email marketing together.                                        <\/div>\n                                                                                                        <\/div>\n                                                            <\/div>\n                            \n                                                        <div class=\"cardrow-footer\">\n                                <p>\n                                                                                                                <a \n                                            href=\"https:\/\/www.act.com\/uploads\/docs\/en\/5-benefits-crm-ama_na.pdf\" \n                                            target=\"_blank\"\n                                            rel=\"\"\n                                            class=\"orange orange-outline\">\n                                            View the infographic                                        <\/a>\n                                                                    <\/p>\n                            <\/div>\n                                                     <\/div>\n                                    <\/div>\n                \n                            <\/div>\n            <\/div>\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743573650172{margin-bottom: 60px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_id=&#8221;hotbar&#8221;][vc_column css=&#8221;.vc_custom_1781616356884{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1743753005298{padding-bottom: 25px !important;}&#8221; el_id=&#8221;email-marketing&#8221;][vc_column css=&#8221;.vc_custom_1743460079823{padding-top: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;] EMAIL MARKETING Design and send impactful email communications that get results Start with one of 170+ sample templates or import existing templates into Act! Email Marketing, then use the interactive [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":34669,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-70260","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation UK - Act!<\/title>\n<meta name=\"description\" content=\"CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide powerful benefits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/en-gb\/products\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation UK - Act!\" \/>\n<meta property=\"og:description\" content=\"CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide powerful benefits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/en-gb\/products\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T13:26:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.act.com\/wp-content\/uploads\/2020\/11\/act-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/products\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/products\\\/marketing\\\/\",\"name\":\"Marketing Automation UK - Act!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#website\"},\"datePublished\":\"2021-09-08T11:18:35+00:00\",\"dateModified\":\"2026-06-16T13:26:08+00:00\",\"description\":\"CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide powerful benefits.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/products\\\/marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.act.com\\\/en-gb\\\/products\\\/marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/products\\\/marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Products\",\"item\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/products\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Automation UK\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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