{"id":39877,"date":"2021-12-06T11:50:38","date_gmt":"2021-12-06T11:50:38","guid":{"rendered":"https:\/\/act.com\/?page_id=39877"},"modified":"2026-06-29T05:30:42","modified_gmt":"2026-06-29T12:30:42","slug":"content-marketing-definition","status":"publish","type":"page","link":"https:\/\/www.act.com\/en-gb\/content-marketing-definition\/","title":{"rendered":"Content marketing definition"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1728082509674{margin-bottom: 100px !important;}&#8221;][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>What is Content Marketing?<\/h1>\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column]\n<div class=\"actcrm-whatis-layout-container\">\n    <div class=\"container\">\n        <div class=\"inner\">\n            <aside class=\"whatis-sidebar-track\">\n                <section class=\"whatis-sidebar-tableofcontents\">\n\n                    <!-- Table of Contents -->\n                    <section class=\"whatis-tableofcontents-container\">\n                        \n\t\t\t\t\t\t<div class=\"filter-bar\">\n\t\t\t\t\t\t\t<div class=\"icon\"> Table of Contents <i class=\"chevron-down-icon\"><\/i><\/div>\n\t\t\t\t\t\t<\/div>\n                        <div class=\"expandable-menu\">\n                            <ul>\n                                                                        <li>\n                                            <a href=\"#Step_01\">\n                                                1. Content Marketing Definition                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_02\">\n                                                2. Why content marketing is important                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_03\">\n                                                3. The components of content marketing                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_04\">\n                                                4. How content marketing works                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_05\">\n                                                5. What are the Benefits of Content Marketing?                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_06\">\n                                                6. Content marketing examples                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_07\">\n                                                7. Now is the time to invest in content marketing                                            <\/a>\n                                        <\/li>\n                                                                <\/ul>\n\n                            <!-- More Questions? -->\n                             <!-- TRIAL CTA -->\n<section class=\"whatis-sidebar-footer-cta\">\n<p><strong>More Questions?<\/strong><\/p>\n<p><a href=\"\/en-gb\/learning-center\/\" \n#\ntarget=\"_blank\">Visit our Learning Center<\/a><\/p>\n<\/section>\n                        <\/div>\n                    <\/section>\n\n                    <!-- Square Free Trial CTA -->\n                    <section class=\"whatis-tableofcontents-trial-cta\">\n                        <h4>Start Creating More Meaningful Relationships With Act!<\/h4>\n                        <p>Start your 14 day free trial today. No download or credit card required.<\/p>\n                        \n                        <p><a class=\"orange-button\" href=\"\/en-gb\/trial\/act\" \n                        #\n                        target=\"_blank\">Start Free Trial<\/a><\/p>\n                    <\/section>\n                <\/section>\n            <\/aside>\n            <article class=\"whatis-content-container\">\n                <section class=\"whatis-content-wrapper\">\n                    [vc_column_text css=&#8221;&#8221;]Did you know that <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-research-trends-statistics\" target=\"_blank\" rel=\"noopener\">71 percent of businesses<\/a> believe content marketing is critical for growth? From multi-million-dollar organisations to small businesses and startups, everyone seems to be investing in creating and marketing high-quality content.<\/p>\n<p>This makes you wonder why content marketing is so essential for modern businesses. What\u2019s missing from traditional marketing channels that\u2019s forcing companies to change their ways and invest in more interactive content marketing strategies?<\/p>\n<p>If you\u2019re still watching from the sidelines and unsure if content marketing is right for you, this article will answer these questions and more. We\u2019ll define content marketing and its types, explore the content marketing funnel, and look at real-world examples of successful brands using content marketing to grow.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_01&#8243;]<\/p>\n<h3>Content Marketing Definition<\/h3>\n<p>Content marketing is the act of creating online content that contains valuable information and attracts and educates your audience, while at the same time, increasing organic traffic to your website and building brand awareness for your business and its products. Generally, the content doesn\u2019t directly promote the brand. Instead, it is designed to solve problems and provide helpful information for your target audience. This could be through solving a problem, teaching something valuable, answering questions, addressing pain points, or simply providing entertainment.<\/p>\n<p>The main goal of content marketing is to build your brand authority by sharing valuable, credible, actionable, and great content that fulfills your potential customers\u2019 needs. It assumes that once consumers trust you as an expert because of your content, they\u2019ll gravitate toward your products or services when making a purchase decision.<\/p>\n<p>Content marketing has two primary components: content creation and marketing (promotion). Some of the most popular kinds of content are blog posts, email newsletters, videos, infographics, and case studies.<\/p>\n<p>Once you create the right pieces of content, you\u2019ll need to promote it using channels and strategies like search engine optimization (SEO), social media platforms, and email marketing. As a type of digital marketing, content marketing uses these content types and marketing platforms together in a coordinated way to achieve well-defined business goals.<\/p>\n<p>Unlike traditional advertising and other direct marketing strategies, content marketing takes longer to produce results. That\u2019s because it focuses on driving sales and leads by strengthening your brand image, positioning you as an authority, and building a loyal community and subscriber base for your brand.<\/p>\n<p>Although it\u2019s slower to pay off, content marketing\u2019s returns are sustainable. Every piece of content you publish becomes a permanent brand asset and keeps driving results with minimal additional effort.<br \/>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_02&#8243;]<\/p>\n<h3>Why content marketing is important<\/h3>\n<p>Worldwide, consumers are losing confidence in traditional marketing and advertising. A <a href=\"https:\/\/www.marketingcharts.com\/advertising-trends\/creative-and-formats-224633\" target=\"_blank\" rel=\"noopener\">survey of more than 36,000 consumers<\/a> in 28 countries found that 62 percent of consumers partially or completely distrust ads.<\/p>\n<p>So what do consumers trust?<\/p>\n<p><a href=\"https:\/\/www.quicksprout.com\/corporate-blogging\/\" target=\"_blank\" rel=\"noopener\">According to research<\/a>, 60 percent of consumers feel positive about a brand after consuming its content, while 70 percent learn about brands through online content rather than ads.<\/p>\n<p>This is why <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-research-trends-statistics\" target=\"_blank\" rel=\"noopener\">77 percent of marketers<\/a> believe they\u2019ve significantly increased their brand\u2019s influence and credibility using content marketing in the last 12 months.<\/p>\n<p>These stats don\u2019t mean advertising and traditional marketing channels are ineffective, but complementing them with a content marketing strategy increases engagement with your brand, makes your messaging more credible, and increases the overall effectiveness of all your marketing channels.<br \/>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_03&#8243;]<\/p>\n<h3>The components of content marketing<\/h3>\n<p>Content marketing consists of various content types and marketing strategies to communicate your message to the right audience at the right place and at the right time. Let\u2019s briefly discuss the essential components and some examples of content marketing before diving deeper into how it works.<\/p>\n<h4>Blogs, articles, and other written content<\/h4>\n<p>The written word is still among the most popular online content formats and the primary way search engines process information. This is why blogs, articles, case studies, white papers, and various other types of written content are at the foundation of any good content strategy. It\u2019s important to note, that blogging is an easy and relatively inexpensive way to establish yourself as a thought leader in your industry to attract and educate new customers.<\/p>\n<h4>Video content<\/h4>\n<p>Video is the fastest-growing content format on the internet. According to research, consumers spend <a href=\"https:\/\/www.oberlo.com\/blog\/youtube-statistics\" target=\"_blank\" rel=\"noopener\">more than one billion hours<\/a> every day watching YouTube videos alone. So, naturally, it is a critical component of any modern content marketing strategy.<\/p>\n<h4>Podcasts<\/h4>\n<p>Podcasts allow consumers to explore deeper topics and listen to their favourite experts on the go. Their popularity is at an all-time high across the globe. According to research, the number of podcast listeners in the US alone is expected to cross <a href=\"https:\/\/www.statista.com\/forecasts\/1123105\/statista-amo-podcast-reach-us\" target=\"_blank\" rel=\"noopener\">100 million by 2024<\/a>.<\/p>\n<h4>Landing pages<\/h4>\n<p>The primary role of landing pages in a content marketing strategy is to convert traffic from various sources into email subscribers, free users, and leads. Landing pages can also be used to capture leads by including easy-to-fill-out forms that your audience can complete in exchange for viewing or leveraging your content.<\/p>\n<h4>Search engine optimisation<\/h4>\n<p>Search engine optimisation (SEO) is among the primary traffic channels for a content marketing strategy. To ensure your target audience reads and consumes your content, you must optimise it using the right keywords and SEO best practices.<\/p>\n<h4>Email marketing<\/h4>\n<p>One of the primary goals of your content is to drive traffic to your landing pages where your visitors sign up for your email list. This gives you unlimited access to your audience and allows you to send targeted email content to increase brand engagement, answer questions, counter objections, and ultimately convert leads into paying customers. Today\u2019s email marketing and marketing automation solutions let you easily segment your prospects and customers and send them personalised, automated emails that contain relevant content and help them along their buyer\u2019s journey.<\/p>\n<h4>Social media<\/h4>\n<p>Social media is another critical channel for promoting your content. The most popular social networks are TikTok, Facebook, LinkedIn, Twitter, Instagram, and YouTube. A successful social media strategy, by definition, doesn\u2019t have to target all of these. To find success, you must identify the social networks your audience uses and create the kind of content that when tailored to their needs and interests will help increase their engagement with your brand.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_04&#8243;]<\/p>\n<h3>How content marketing works<\/h3>\n<p>When done well, content marketing generates demand, engages your audience, and converts it into customers and brand loyalists. But to make this happen, you must understand how the content marketing funnel works.<\/p>\n<p>A content marketing funnel is a multi-stage process that uses different types of content to attract, educate, engage, and convert your audience into customers. Each stage of the funnel addresses a different need and prepares your audience for the next one.<\/p>\n<h4>Top of the funnel (TOFU)<\/h4>\n<p>This stage of the content marketing funnel is about creating brand awareness and generating traffic. Its goal is to attract relevant traffic to your website and landing pages and position your brand as a source of valuable content. It does so by identifying the most common questions your audience has and answering them through detailed, credible, actionable, and high-quality content.<\/p>\n<p>Here are a few examples of TOFU content topics for an email marketing tool:<\/p>\n<ul>\n<li>What is email marketing?<\/li>\n<li>How to create an email marketing strategy?<\/li>\n<li>How to write an email<\/li>\n<li>What is email automation?<\/li>\n<li>How to grow your email list<\/li>\n<li>Email marketing best practices<\/li>\n<\/ul>\n<p>As you can see, none of those topics directly sells any services or products Instead, they focus on sharing value and free information. Blog posts, social media content, and videos are the most commonly used TOFU content types.<\/p>\n<h4>Middle of the funnel (MOFU)<\/h4>\n<p>This stage of the funnel emphasizes the relationship between your audience\u2019s goals and your product. It provides your audience with a glimpse of what your product can do without being overly promotional.<\/p>\n<p>Here are a few content examples for this funnel stage for an email marketing tool:<\/p>\n<ul>\n<li>How to create a landing page<\/li>\n<li>How to create an email automation sequence<\/li>\n<li>How to send the perfect welcome email sequence<\/li>\n<li>Step-by-step email marketing strategy guide<\/li>\n<\/ul>\n<p>Here, your content will educate your audience using your product as its primary tool. You can use webinars, blog posts, video tutorials, landing pages, demos, emails, and PDF ebooks in this funnel stage.<\/p>\n<h4>Bottom of the funnel (BOFU)<\/h4>\n<p>Bottom-of-the-funnel content is about positioning your products or services as the best option and driving sales. To do this, content marketers must clearly show their product\u2019s benefits and how it solves their audience\u2019s problems more efficiently and cost-effectively.<\/p>\n<p>In this funnel stage, you\u2019ll rely on product comparison, reviews, testimonials, case studies, and sales landing pages for conversions.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_05&#8243;]<\/p>\n<h3>What are the Benefits of Content Marketing?<\/h3>\n<p>Content marketing benefits your business in numerous ways, from building brand authority to reducing your reliance on paid advertising.<\/p>\n<h4>Content marketing benefit #1: build brand authority<\/h4>\n<p>Businesses can use content marketing to build authority in their industry. By producing content using the expertise, data, and knowledge a business possesses, it can position itself as an expert in its sector.<\/p>\n<p>Accounting firm PwC does this at a high level. For example, it recently released the <a href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/crisis-solutions\/global-crisis-survey.html\" target=\"_blank\" rel=\"noopener\">\u201cGlobal Crisis Survey 2021<\/a>\u201d. In this report, the firm interviewed a range of global business leaders and produced a variety of content, including blog posts, videos, quizzes, and a PDF. This type of content enhances PwC\u2019s brand authority in the eyes of the public and across a range of business sectors.<\/p>\n<h4>Content marketing benefit #2: grow organic search traffic<\/h4>\n<p>People often use content marketing for its SEO benefits. By creating blog posts or web pages that answer common search queries related to your product, you\u2019ll show up in search engines when people are looking for solutions you offer.<\/p>\n<p>Look at what happens when you search for \u201cHow to meditate\u201d on Google. One of the top links is a meditation guide written by Headspace, a meditation app.<\/p>\n<p>When people click on the link, they do not only get a handy guide to meditation, but they also become aware of <a href=\"https:\/\/www.headspace.com\/meditation\/how-to-meditate\" target=\"_blank\" rel=\"noopener\">Headspace<\/a>. In the future, if they decide to continue their meditation journey, they may remember Headspace and download the app.<\/p>\n<h4>Content marketing benefit #3: generate qualified leads<\/h4>\n<p>Content marketing is among the most effective ways to generate qualified leads for your business. The most common lead-generation strategy is to offer a lead magnet in exchange for a user\u2019s email address. A lead magnet is a compelling free resource that provides immediate value to your website visitors and converts them into leads and subscribers.<\/p>\n<p>To use content to build leads, the material should be valuable enough for customers to want to give you their contact details. Usually, this means it\u2019s more in-depth than regular blog posts or articles. Other lead magnet examples include software trials, video tutorials, checklists, cheat sheets, templates, and free consultations.<\/p>\n<h4>Content marketing benefit #4: build a community<\/h4>\n<p>Publishing high-quality content that solves problems for readers helps you build a strong relationship with your audience and stand out in your industry. As a result, your audience becomes your brand advocate, actively shares your content, drives more traffic to your site, and brings referral sales through word-of-mouth marketing.<\/p>\n<h4>Content marketing benefit #5: grow your email subscriber base<\/h4>\n<p>Email subscribers are among your company\u2019s most valuable assets. An email list gives you unlimited access to your followers\u2019 inboxes and allows you to strengthen your relationship with them and drive repeat sales.<\/p>\n<p>But building an engaged email subscriber base is only possible with coordinated content marketing efforts. Consumers rarely share their contact information without good reason. So, when you provide them with a free resource that offers immense value and solves their problems, it\u2019s much easier to get them on board.<\/p>\n<h4>Content marketing benefit #6: reduce reliance on paid marketing<\/h4>\n<p>Pay-per-click (PPC) advertising helps you drive sales immediately. But it only works as long as you invest money in running ad campaigns. The moment you stop your ad campaigns, the results dry up.<\/p>\n<p>Content marketing is the complete opposite. It takes time to create content, rank for your target keywords, build brand awareness, and grow your email list. But once you do it, the results keep coming even if you don\u2019t create new content as frequently.<\/p>\n<p>In other words, your content becomes a permanent asset that keeps driving traffic and converting visitors into subscribers, leads, and customers. It perfectly complements your direct marketing and sales channels and reduces your reliance on paid advertising.[\/vc_column_text][vc_single_image image=&#8221;39879&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; link=&#8221;\/en-gb\/content-marketing-plan-template-download\/&#8221;][vc_column_text css=&#8221;.vc_custom_1745227045561{margin-bottom: 35px !important;}&#8221; el_id=&#8221;Step_06&#8243;]<\/p>\n<h3>Content marketing examples<\/h3>\n<p>Thousands of startups, small businesses, and multinational brands use content marketing to attract new visitors, create brand awareness, and drive sales. Let\u2019s look at some excellent content marketing examples of successful brands.<\/p>\n<h4>Buffer<\/h4>\n<p>Buffer, a social media marketing tool, is an excellent example of how content marketing can help businesses with limited resources grow, scale, and compete with much larger companies.<\/p>\n<p>Buffer is a startup dominating some of the highest volume search keywords in social media marketing. Its success is based on its outstanding and in-depth blog content that shares practical advice with its users and helps them grow their businesses.<\/p>\n<p>Buffer\u2019s content has built its authority and helped it attract thousands of users and email subscribers.<\/p>\n<h4>Ahrefs<\/h4>\n<p>Ahrefs is a leading SEO and market research tool that ranks for some of the most competitive SEO and online marketing keywords thanks to its high-quality content.<\/p>\n<p>Besides its excellent and in-depth blog content, Ahrefs has published numerous guides and has a buzzing YouTube channel with detailed product tutorials and informational content.<\/p>\n<h4>ClickUp<\/h4>\n<p>ClickUp is a leading project management tool that has successfully used its blog and YouTube content to build a massive following. Its content not only shares practical information and product tips but also regularly covers entertaining topics with a project management angle.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_07&#8243;]<\/p>\n<h2>Now is the time to invest in content marketing<\/h2>\n<p>Content marketing is the most sustainable way to build an authentic brand image. So, if you haven\u2019t invested in content marketing yet, now is the time to do it. With every passing day, the competition is getting tighter.<\/p>\n<p>If you want more information about content marketing, check out our guide to <a href=\"\/en-gb\/content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">creating a compelling content marketing strategy<\/a> or read our <a href=\"\/en-gb\/video-content-marketing\/\" target=\"_blank\" rel=\"noopener\">reasons to explore video content marketing<\/a>.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Learn more about Content Marketing:<\/h2>\n<ul>\n<li><a href=\"\/en-gb\/content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">How to Develop a Compelling Content Marketing Strategy<\/a><\/li>\n<li><a href=\"\/en-gb\/b2b-content-marketing\/\" target=\"_blank\" rel=\"noopener\">Six B2B Content Marketing Best Practices You Need to Start Using Today<\/a><\/li>\n<li><a href=\"\/en-gb\/video-content-marketing\/\" target=\"_blank\" rel=\"noopener\">Six Reasons Why Video Content Marketing is More Important Than Ever<\/a><\/li>\n<li><a href=\"\/en-gb\/content-marketing-plan-template\/\" target=\"_blank\" rel=\"noopener\">The Ultimate Content Marketing Plan Template Anyone Can Use<\/a><\/li>\n<li><a href=\"\/en-gb\/persona-template\/\" target=\"_blank\" rel=\"noopener\">Persona Template: How to Create Buyer Personas for Your Business<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text]                <\/section>\n                \n                <!-- TRIAL CTA -->\n<section class=\"whatis-sidebar-footer-cta\">\n<p><strong>More Questions?<\/strong><\/p>\n<p><a href=\"\/en-gb\/learning-center\/\" \n#\ntarget=\"_blank\">Visit our Learning Center<\/a><\/p>\n<\/section>\n            <\/article>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"whatis-backtotop\"><\/div>\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n  \/\/ Adjust the scroll position for anchor links\n  document.querySelectorAll('a[href^=\"#\"]').forEach(anchor => {\n    anchor.addEventListener('click', function(e) {\n      e.preventDefault(); \/\/ Prevent default anchor link behavior\n\n      \/\/ Get the target element by ID\n      const targetID = this.getAttribute('href').substring(1);\n      const targetElement = document.getElementById(targetID);\n\n      if (targetElement) {\n        \/\/ Calculate the position and add an offset (e.g., 40px)\n        const offset = -160; \/\/ Adjust this value as needed\n        const elementPosition = targetElement.getBoundingClientRect().top;\n        const offsetPosition = elementPosition + window.pageYOffset + offset;\n\n        \/\/ Smoothly scroll to the adjusted position\n        window.scrollTo({\n          top: offsetPosition,\n          behavior: 'smooth'\n        });\n      }\n    });\n  });\n});\n<\/script>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1740410107751{margin-bottom: 0px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #0B1031 !important;}&#8221;][vc_column][vc_row_inner el_class=&#8221;solvemychaos-footer-cta&#8221; css=&#8221;.vc_custom_1740410116505{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"white-text\" style=\"text-align: center; font-size: clamp(3.0rem, 2vw + 1rem, 5.4rem);\">Big results. Small investment.<\/h2>\n<p class=\"white-text\" style=\"text-align: center; font-size: 2.0rem;\">Ready to take the first step?<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1745226670872{margin-top: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"orange-button\" href=\"\/en-gb\/trial\/act\/\" target=\"_blank\" rel=\"noopener\">Try it free<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1782736238672{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;float-banner-space&#8221;][vc_column css=&#8221;.vc_custom_1740042719753{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]    <div class=\"actcrm-float-banner-wrapper float-banner-with-text\">\n        <div class=\"actcrm-float-banner-content\">\n                            <div class=\"float-banner-text\">\n                                            <h2 class=\"float-banner-heading\">FREE TEMPLATE<\/h2>\n                                        \n                                            <h3 class=\"float-banner-secondary-heading\">Don&#039;t forget your content marketing plan template!<\/h3>\n                                    <\/div>\n                                    <button >\n                <a  href=\"\/en-gb\/content-marketing-plan-template-download\"target=\"_blank\" class=\"orange-button\" >\n                    Download now                <\/a>\n            <\/button>\n        <\/div>\n    <\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1728082509674{margin-bottom: 100px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1740410107751{margin-bottom: 0px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #0B1031 !important;}&#8221;][vc_column][vc_row_inner el_class=&#8221;solvemychaos-footer-cta&#8221; css=&#8221;.vc_custom_1740410116505{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;] Big results. 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