{"id":39680,"date":"2021-12-06T04:02:49","date_gmt":"2021-12-06T04:02:49","guid":{"rendered":"https:\/\/act.com\/?page_id=39680"},"modified":"2025-03-13T04:05:38","modified_gmt":"2025-03-13T11:05:38","slug":"measuring-business-growth","status":"publish","type":"page","link":"https:\/\/www.act.com\/en-gb\/measuring-business-growth\/","title":{"rendered":"Measuring Business Growth"},"content":{"rendered":"

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How to measure business growth<\/h1>\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_row_inner css=”.vc_custom_1741346073657{padding-top: 50px !important;}” el_class=”container-sm”][vc_column_inner][vc_column_text css=””]It\u2019s crucial that businesses know how fast they are growing<\/strong>. Having this knowledge will help managers plan for the future as well as show if their growth strategy<\/a> is working.<\/p>\n

If owners know they are likely to have 10 per cent more customers in six months\u2019 time, they can begin to make structural changes to prepare such as hiring new employees or purchasing new equipment.<\/p>\n

This article will look at how to measure business growth.<\/p>\n

Define your business growth goals<\/h4>\n

The first step to measuring business growth is to decide on your goals. These will likely be related to the growth stage your company is at<\/a>.<\/p>\n

For start-ups, the goal may simply be to build a customer base and grow sales, even if it means making a short-term loss due to costs associated with the expanding business. However, more established companies may want to improve profit levels while keeping a steady flow of new prospects.<\/p>\n

Here are some growth metrics businesses can focus on:<\/p>\n