{"id":36648,"date":"2021-08-09T07:42:00","date_gmt":"2021-08-09T07:42:00","guid":{"rendered":"http:\/\/act.com\/what-is-customer-retention\/"},"modified":"2026-06-22T06:28:16","modified_gmt":"2026-06-22T13:28:16","slug":"what-is-customer-retention","status":"publish","type":"page","link":"https:\/\/www.act.com\/en-gb\/what-is-customer-retention\/","title":{"rendered":"What is Customer Retention"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1728082509674{margin-bottom: 100px !important;}&#8221;][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>What is customer retention?<br>\n6 proven strategies to retain clients<\/h1>\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column]\n<div class=\"actcrm-whatis-layout-container\">\n    <div class=\"container\">\n        <div class=\"inner\">\n            <aside class=\"whatis-sidebar-track\">\n                <section class=\"whatis-sidebar-tableofcontents\">\n\n                    <!-- Table of Contents -->\n                    <section class=\"whatis-tableofcontents-container\">\n                        \n\t\t\t\t\t\t<div class=\"filter-bar\">\n\t\t\t\t\t\t\t<div class=\"icon\"> Table of Contents <i class=\"chevron-down-icon\"><\/i><\/div>\n\t\t\t\t\t\t<\/div>\n                        <div class=\"expandable-menu\">\n                            <ul>\n                                                                        <li>\n                                            <a href=\"#Step_01\">\n                                                1. What is customer retention?                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_02\">\n                                                2. The value of customer loyalty                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_03\">\n                                                3. Customer retention vs. customer acquisition                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_04\">\n                                                4. How to measure customer retention rate                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_05\">\n                                                5. 6 Customer retention strategies                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_06\">\n                                                6. Get insights to boost customer retention                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_07\">\n                                                7. Customer retention FAQs                                            <\/a>\n                                        <\/li>\n                                                                <\/ul>\n\n                            <!-- More Questions? -->\n                             <!-- TRIAL CTA -->\n<section class=\"whatis-sidebar-footer-cta\">\n<p><strong>More Questions?<\/strong><\/p>\n<p><a href=\"\/en-gb\/learning-center\" \n#\ntarget=\"_blank\">Visit our Learning Center<\/a><\/p>\n<\/section>\n                        <\/div>\n                    <\/section>\n\n                    <!-- Square Free Trial CTA -->\n                    <section class=\"whatis-tableofcontents-trial-cta\">\n                        <h4>Start Creating More Meaningful Relationships With Act!<\/h4>\n                        <p>Start your 14 day free trial today. No download or credit card required.<\/p>\n                        \n                        <p><a class=\"orange-button\" href=\"\/en-gb\/trial\/act\" \n                        #\n                        target=\"_blank\">Start Free Trial<\/a><\/p>\n                    <\/section>\n                <\/section>\n            <\/aside>\n            <article class=\"whatis-content-container\">\n                <section class=\"whatis-content-wrapper\">\n                    [vc_column_text css=&#8221;&#8221; el_id=&#8221;#what-crm&#8221;]If you\u2019ve ever sold a product or service to another business, you know how challenging it can be to secure that first sale. It often requires multiple follow-ups, meetings, and demos to convince a customer to buy your product.<\/p>\n<p>What separates successful companies from their competitors is their ability to retain customers and leverage initial trust to build long-lasting relationships.<\/p>\n<p>This is what customer retention is all about.<\/p>\n<p>In this article, we\u2019ll discuss the\u00a0benefits of customer retention\u00a0for your business and share proven strategies to boost retention rates.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_01&#8243;]<\/p>\n<h2>What is customer retention?<\/h2>\n<p>Customer retention refers to the strategies businesses use to ensure clients stay with them longer, renew their service contracts, and do not defect to a competitor.<\/p>\n<p>Successful businesses start retention activities from the day they acquire a new client. By offering memorable experiences, overdelivering value, and prioritising problem resolution, businesses ensure they become an irreplaceable part of their client\u2019s success recipe.<\/p>\n<p>All this effort isn\u2019t without reason.<\/p>\n<p>According to Wharton University, the probability of selling to an existing customer is up to <a href=\"https:\/\/online.wharton.upenn.edu\/blog\/why-customer-lifetime-value-matters\/\" target=\"_blank\" rel=\"noopener\">14 times higher<\/a> than the likelihood of selling to a new customer. Studies also found that the inability to retain customers collectively costs US businesses <a href=\"https:\/\/callminer.com\/news\/press-releases\/new-research-finds-not-valuing-customers-leads-to-136-billion-switching-epidemic\" target=\"_blank\" rel=\"noopener\">$136 billion annually<\/a>.<\/p>\n<p>It makes sense.<\/p>\n<p>The longer a customer stays with your company, the more they\u2019ll spend on your products and services, increasing their lifetime value (LTV or CLV) and reducing your costs for acquiring new business.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_02&#8243;]<\/p>\n<h2>The value of customer loyalty for your business<\/h2>\n<p>Loyal customers are invaluable assets to your brand. By providing value and excellent service, you not only retain these customers but also turn them into brand advocates who influence the purchase decisions of their friends and family.<\/p>\n<p>Recognising this potential, organisations invest billions of dollars in strategies to enhance customer loyalty. Studies show that the global customer loyalty management market size is expected to reach<a href=\"https:\/\/www.fortunebusinessinsights.com\/industry-reports\/loyalty-management-market-101166\" target=\"_blank\" rel=\"noopener\"> $13.31 billion by the end of 2024.<\/a><\/p>\n<p>Let\u2019s take a closer look at the ways your brand can benefit from increased customer loyalty and retention.<\/p>\n<h4><strong>Increased customer lifetime value (LTV)<\/strong><\/h4>\n<p>Key metrics from<a href=\"https:\/\/blog.smile.io\/repeat-customers-profitable\/\" target=\"_blank\" rel=\"noopener\"> research show<\/a> that a customer who has already bought from your company is 27 percent more likely to buy again. After a second purchase, there\u2019s a 49 percent chance they\u2019ll buy again. And after a third purchase, the likelihood increases to 62 percent.<\/p>\n<p>In other words, the longer they stay, the more they buy.<\/p>\n<h4><strong>Increased average order value (AOV)<\/strong><\/h4>\n<p>Over <a href=\"https:\/\/www.yotpo.com\/blog\/customer-loyalty-survey-data\/\" target=\"_blank\" rel=\"noopener\">39 percent of customers<\/a> are willing to spend more with a brand they\u2019re loyal to, even if there are cheaper options elsewhere.<\/p>\n<h4><strong>Higher return on investment (ROI)<\/strong><\/h4>\n<p>Retaining customers longer has a direct impact on your bottom line. According to <a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noopener\">Bain &amp; Company<\/a>, increasing customer retention rates by 5 percent increases profits by 25 percent.<\/p>\n<p>Word-of-mouth marketing<\/p>\n<p>Nielsen published a research study in early 2024 that shows <a href=\"https:\/\/www.nielsen.com\/insights\/2022\/build-trust-to-build-trial-trustworthy-channels-can-help\/\" target=\"_blank\" rel=\"noopener\">89 percent of US consumers<\/a> trust word of mouth in their purchase decisions. Now combine this with the fact that <a href=\"https:\/\/www.yotpo.com\/blog\/customer-loyalty-survey-data\/\" target=\"_blank\" rel=\"noopener\">60 percent of consumers<\/a> say they regularly tell their friends and family about the brands they love.<\/p>\n<p>In short, word of mouth from loyal customers can be a significant source of referral leads, customers, and business opportunities.<br \/>\n[\/vc_column_text][vc_single_image image=&#8221;93179&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_03&#8243;]<\/p>\n<h2>Customer retention vs. customer acquisition<\/h2>\n<p>Customer acquisition and retention aren\u2019t mutually exclusive.<\/p>\n<p>Companies that regularly acquire new customers while retaining their existing ones, grow significantly faster than businesses that focus only on sales.<\/p>\n<p>So, ideally, you should be doing both. But if you had to prioritise one over the other, retention should always win the race.<\/p>\n<p>Why? Customer retention not only drives sales through word of mouth, but it is also more cost-effective and profitable. Your current customers are more focused on your product\u2019s value than price because they\u2019ve already experienced it.<\/p>\n<p>In addition, existing customers provide excellent insights for continuous improvement, giving your organisation a competitive advantage in the marketplace.<\/p>\n<p>That\u2019s not to downplay the significance of new acquisitions\u2014they\u2019re critical for growth. Yet, retention is equally important\u2014if not more so\u2014for your business.[\/vc_column_text][vc_single_image image=&#8221;93186&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;.vc_custom_1745229628877{margin-bottom: 0px !important;padding-top: 35px !important;}&#8221; el_id=&#8221;Step_04&#8243;]<\/p>\n<h2>How to measure customer retention rate<\/h2>\n<p>If you want to improve your customer retention rate, you must calculate it first. Once you know your existing client retention rate, you can set quarterly, semi-annual, or annual targets to improve it.<\/p>\n<p>Here\u2019s how the customer retention rate is calculated for any given period.<\/p>\n<ul>\n<li>Number of customers at the beginning of a specific period of time (S)<\/li>\n<li>Number of customers at the end of the period (E)<\/li>\n<li>Number of new customers acquired over the period (N)<\/li>\n<\/ul>\n<p><strong>Customer Retention Rate<\/strong><strong> Formula:<\/strong> ((E \u2013 N) \/ S ) x 100<\/p>\n<p>For example, if you had 300 customers at the beginning of 2023 (S), 350 customers at the end of 2023 (E), and you acquired 150 new customers during 2023, your retention rate would be:<\/p>\n<p>((350-150)\/300) x 100 = 66.67 percent<\/p>\n<p>That\u2019s a retention rate of 66.67 percent in 2023.<\/p>\n<p>You can use the same formula to calculate your customer retention rate for any given period.<\/p>\n<p>[\/vc_column_text]<div class=\"actcrm-trial-footer-cta wpb_content_element \">\n\t<div class=\"container\">\n\t\t<div class=\"inner-cta\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<h2>Improve your customer retention rate with Act!<\/h2>\t\t\t\t\t\t<div class=\"footer-cta-content\">\n\t\t\t\t\t\t\tStart your 14 day free trial today. No download or credit card required.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"footer-cta-buttons\">\n\t\t\t\t\t<button >\n\t\t\t\t\t\t\t\t\t<a href=\"\/en-gb\/trial\/act\/\" target=\"_blank\" class=\"orange-button\">Start free trial<\/a><\/button>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"splash1\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/splash1.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\t\t\t<div class=\"splash2\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/splash2.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<div class=\"screen1\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/cta-image1.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\t\t\t<div class=\"screen2\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/cta-image2.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n[vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_05&#8243;]<\/p>\n<h2>6 proven customer retention strategies to reduce churn<\/h2>\n<p>When customers leave your company for another, it\u2019s called churn. Successful retention strategies reduce customer churn rates and encourage repeat business from existing customers.<\/p>\n<p>Here are six ways to retain customers and improve your business\u2019s long-term prospects.<\/p>\n<h4><strong>1. Exceed customer expectations with world-class service<\/strong><\/h4>\n<p>Customers invest in your product or service to solve specific problems. To retain customers and turn them into loyalists, you must exceed their expectations by providing exceptional value for the money.<\/p>\n<p>Surprise your customers with bonuses and additional value on top of everything you had promised at the time of sale. Make them feel special and show them you\u2019re fully committed to their success.<\/p>\n<p>No discount offer or customer service experience can compensate for a bad product. So make sure your product delivers on its promise.<\/p>\n<h4><strong>2. Invest in a CRM system to track customer satisfaction<\/strong><\/h4>\n<p>You can only create memorable customer experiences when you understand customer behaviour and engagement patterns with your product.<\/p>\n<p>This is why it is critical to invest in an integrated customer relationship management (CRM) system like Act!<\/p>\n<p>Act! helps you handle everything from lead generation to communication, and customer data management by giving you a singular dashboard view of your customer\u2019s engagement with your product and customer support teams.<\/p>\n<p>It tracks the complete customer journey, shows how clients use your product and helps you understand their challenges.<\/p>\n<p>It also helps you identify dormant users and customers who\u2019ve lost interest in your product, which is a strong indicator of dissatisfaction.<\/p>\n<p>Without such a system, you won\u2019t have the required insights to find or resolve customer issues.<\/p>\n<h4><strong>3. Prioritise customer success through education<\/strong><\/h4>\n<p>Customer success is a critical part of any client retention strategy. It simply means that instead of focusing solely on your product\u2019s performance, you do everything you can to ensure your customers achieve their business goals with your product.<\/p>\n<p>This is where customer education comes in.<\/p>\n<p>You must create helpful onboarding content, product tutorials, and business strategy guides that not only show your customers how to use your product to its full potential but also share different strategies to achieve their business goals.<\/p>\n<p>For example, an e-commerce email marketing company can create content about the different email sequences online stores and e-commerce brands should use to engage their customers and drive sales.<\/p>\n<p>You can automate this process with Act! by scheduling emails that cover various aspects of your product and sharing business tips throughout the customer lifecycle.<\/p>\n<h4><strong>4. Use automation to proactively approach dormant users<\/strong><\/h4>\n<p>Ignoring dormant users and reaching out to them only at the time of service renewal is a common business mistake.<\/p>\n<p>Don\u2019t leave your customers helpless after they give you their money. Help them use your product to its full potential, and proactively reach out to anyone who disengages. For instance, you can use Act! to schedule automated emails for anyone who doesn\u2019t sign in or contact you for a specified period.<\/p>\n<p>You can also manually identify such users from your Act! CRM dashboard with different search filters, ensuring no customer is left unattended.<\/p>\n<h4><strong>5. Personalise your customer experience<\/strong><\/h4>\n<p>Personalisation helps customers use your product more effectively and achieve their business goals faster.<\/p>\n<p>For example, a freelance writer\u2019s requirements from a project management tool are drastically different from those of a design agency owner. By learning about the user\u2019s goals, you can recommend the most relevant methodology, templates, and content.<\/p>\n<p>With Act! You can personalise customer education by segmenting your users according to their industries and sending them the most relevant content.<\/p>\n<h4><strong>6. Listen to customer feedback<\/strong><\/h4>\n<p>Listening to customer feedback helps you improve your product, increase user satisfaction, and boost retention.<\/p>\n<p>Research shows that <a href=\"https:\/\/khoros.com\/blog\/must-know-customer-service-statistics\" target=\"_blank\" rel=\"noopener\">83 percent of customers<\/a> feel more loyal to a brand that listens to their feedback and resolves their issues.<\/p>\n<p>Act! does more than just help you gather customer feedback through forms and various touchpoints; it gives you a centralised system to ensure no customer query remains unanswered.<\/p>\n<p>Act! CRM provides a 360-degree view of customer issues and empowers your support teams with the context to offer the best solutions.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_06&#8243;]<\/p>\n<h2>Get the insights you need to boost customer retention<\/h2>\n<p>Acquiring new customers with innovative sales and marketing strategies is critical for your business. But tracking customer retention rates and building a loyal customer base is equally important.<\/p>\n<p>With a powerful, all-in-one CRM and marketing automation solution like Act!, you can easily streamline your customer engagement, consistently meet expectations, increase brand loyalty, and enjoy those ever-important repeat purchases.<\/p>\n<p><a href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\" rel=\"noopener\">Try it <\/a>free for 14 days.[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1744802135934{margin-bottom: 35px !important;background-color: #EDEFFF !important;border-radius: 20px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1744800541535{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1745229739727{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;actcrm-grey-heading&#8221;]<a style=\"font-size: 2.1rem; text-align: center;\" href=\"https:\/\/www.act.com\/en-gb\/blog\/4-ways-marketing-automation-can-improve-your-customer-retention\/\" target=\"_blank\" rel=\"noopener\">Read this article for more insights about how marketing automation can improve your customer retention<\/a>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;93162&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; css=&#8221;&#8221; link=&#8221;\/en-gb\/blog\/4-ways-marketing-automation-can-improve-your-customer-retention\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_07&#8243;]<\/p>\n<h3>Customer Retention FAQs<\/h3>\n<p>[\/vc_column_text]<div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            What are the five key factors of customer retention?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <ol><li>Ensure customer satisfactio  through service delivery.<\/li>\n<li>Provide excellent customer suppor  by ensuring timely issue resolution.<\/li>\n<li>Keep customers engaged through regular communication and personalized interactions.<\/li>\n<li>Offer customer loyalty program  for repeat business.<\/li><li>Maintain product or service quality to meet customer expectation .<\/li>\n<\/ol>        <\/div>\n    <\/div>\n<\/div><div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            What is customer loyalty?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <p>Customer loyalty results from consistent positive brand experiences. It shows a customer\u2019s willingness to return to a company for repeat business.<\/p>\n        <\/div>\n    <\/div>\n<\/div><div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            What is a loyalty program?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <p>A loyalty program offers rewards, discounts, and other incentives to encourage customers to stay longer with a business. These programs aim to increase customer retention and build long-term customer loyalty.<\/p>\n        <\/div>\n    <\/div>\n<\/div><div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            What strategies can businesses implement to improve customer retention?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <p>Businesses can implement the following strategies to improve customer retention:<\/p>\n<ul>\n<li><strong>Loyalty programs<\/strong>: Offering rewards to increase repeat customers.<\/li>\n<li><strong>Personalization<\/strong>: Tailoring communications and offers to individual customer preferences.<\/li>\n<li><strong>Customer feedback<\/strong>: Actively seeking and using customer feedback to improve.<\/li>\n<li><strong>Exceptional customer service<\/strong>: Providing timely and effective support. <\/li>\n<li><strong>Regular engagement<\/strong>: Keeping customers engaged through newsletters, <span>social media<span>, and other channels.<\/li>\n<\/ul>        <\/div>\n    <\/div>\n<\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Want to learn more? Check out these related resources:<\/h3>\n<p>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1744966920783{margin-top: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1744966962518{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;93260&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1744966892921{padding-right: 0px !important;padding-left: 0px !important;}&#8221; el_class=&#8221;actcrm-image-border-radius&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Videos<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1744802690710{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1745229882815{margin-bottom: 35px !important;padding-top: 0px !important;}&#8221;]<strong><a href=\"https:\/\/vimeo.com\/651303732\" target=\"_blank\" rel=\"noopener\">What is CRM?<\/a><br \/>\n<a href=\"https:\/\/vimeo.com\/367051194\" target=\"_blank\" rel=\"noopener\">What is Marketing Automation?<\/a><br \/>\n<a href=\"https:\/\/vimeo.com\/672532002\" target=\"_blank\" rel=\"noopener\">What is Email Marketing?<\/a><\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1744967017021{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1744967028788{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;88650&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;actcrm-image-border-radius&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Articles<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<strong><br \/>\n<a href=\"https:\/\/www.act.com\/en-gb\/blog\/helpful-sales-marketing-and-customer-experience-hacks-for-todays-entrepreneurs\/\" target=\"_blank\" rel=\"noopener\">Helpful customer experience hacks<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.act.com\/en-gb\/blog\/customer-retention-strategies\/\" target=\"_blank\" rel=\"noopener\">5 examples of customer retention strategies<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.act.com\/en-gb\/blog\/8-ways-to-identify-and-fix-customer-pain-points\/\" target=\"_blank\" rel=\"noopener\">8 ways to identify and fix customer pain points<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.act.com\/en-gb\/blog\/3-solid-strategies-to-improve-customer-experience-with-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">3 ways Marketing Automatin improves customer experience<\/a><\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1744967035644{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1744967041836{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;82451&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;actcrm-image-border-radius&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Guides<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<strong><a href=\"https:\/\/www.act.com\/en-gb\/guides\/customer-journey-ebook\/\" target=\"_blank\" rel=\"noopener\">Creating the Perfect Customer Journey Guide<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.act.com\/en-gb\/guides\/marketing-automation-ebook\/\" target=\"_blank\" rel=\"noopener\">Your definitive guide to marketing automation<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.act.com\/en-gb\/guides\/best-crm-software\/\" target=\"_blank\" rel=\"noopener\">How to Choose CRM Ebook<\/a><\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"actcrm-trial-footer-cta wpb_content_element \">\n\t<div class=\"container\">\n\t\t<div class=\"inner-cta\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<h2>Wow! your customers with Act!<\/h2>\t\t\t\t\t\t<div class=\"footer-cta-content\">\n\t\t\t\t\t\t\tStart your 14 day free trial today. 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