{"id":36516,"date":"2021-08-09T05:47:16","date_gmt":"2021-08-09T05:47:16","guid":{"rendered":"http:\/\/act.com\/what-is-contact-management\/"},"modified":"2026-06-22T06:42:49","modified_gmt":"2026-06-22T13:42:49","slug":"what-is-contact-management","status":"publish","type":"page","link":"https:\/\/www.act.com\/en-gb\/what-is-contact-management\/","title":{"rendered":"What is Contact Management"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>What is contact management?<\/h1>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column]\n<div class=\"actcrm-whatis-layout-container\">\n    <div class=\"container\">\n        <div class=\"inner\">\n            <aside class=\"whatis-sidebar-track\">\n                <section class=\"whatis-sidebar-tableofcontents\">\n\n                    <!-- Table of Contents -->\n                    <section class=\"whatis-tableofcontents-container\">\n                        \n\t\t\t\t\t\t<div class=\"filter-bar\">\n\t\t\t\t\t\t\t<div class=\"icon\"> Table of Contents <i class=\"chevron-down-icon\"><\/i><\/div>\n\t\t\t\t\t\t<\/div>\n                        <div class=\"expandable-menu\">\n                            <ul>\n                                                                        <li>\n                                            <a href=\"#Step_01\">\n                                                1. Contact management basics                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_02\">\n                                                2. Contact management vs. CRM                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_03\">\n                                                3. Key features of contact management                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_04\">\n                                                4. From contact management to CRM                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_05\">\n                                                5. Contact management with Act!                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_06\">\n                                                6. Choosing contact management or CRM                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_07\">\n                                                7. Contact management FAQs                                            <\/a>\n                                        <\/li>\n                                                                <\/ul>\n\n                            <!-- More Questions? -->\n                             <!-- TRIAL CTA -->\n<section class=\"whatis-sidebar-footer-cta\">\n<p><strong>More Questions?<\/strong><\/p>\n<p><a href=\"\/en-gb\/learning-center\" \n#\ntarget=\"_blank\">Visit our Learning Center<\/a><\/p>\n<\/section>\n                        <\/div>\n                    <\/section>\n\n                    <!-- Square Free Trial CTA -->\n                    <section class=\"whatis-tableofcontents-trial-cta\">\n                        <h4>Start Creating More Meaningful Relationships With Act!<\/h4>\n                        <p>Start your 14 day free trial today. No download or credit card required.<\/p>\n                        \n                        <p><a class=\"orange-button\" href=\"\/en-gb\/trial\/act\" \n                        #\n                        target=\"_blank\">Start Free Trial<\/a><\/p>\n                    <\/section>\n                <\/section>\n            <\/aside>\n            <article class=\"whatis-content-container\">\n                <section class=\"whatis-content-wrapper\">\n                    [vc_column_text css=&#8221;&#8221; el_id=&#8221;#what-crm&#8221;]Contact management is the process of storing and managing your business contacts. It\u2019s the first step in creating brand loyalty\u2014and a vital part of any targeted sales and marketing efforts.<\/p>\n<p>Contact management typically includes saving address book information including the names, phone numbers, email addresses, websites, physical addresses, job titles, company names, and social media profiles of your business prospects, customers, and sales leads in a carefully organized and searchable database.<\/p>\n<p>Modern cloud contact management tools align with your business needs by enabling you to access your contacts anywhere, see your interaction history, merge multiple contacts for better management, and set up automated notifications\u2014no need to carry contact books or search through unintegrated spreadsheets. But in many cases, this is just one part of a holistic customer relationship management (CRM) system). Here, we\u2019ll explore what contact management systems are and how they differ, so you can decide what you need for your business.<br \/>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_01&#8243;]<\/p>\n<h2>Contact management basics<\/h2>\n<p>At its core, contact management simply refers to storing the contact information of anyone interacting with your business. However, it has evolved into a much more sophisticated practice because consumers use multiple communication modes to contact businesses.<\/p>\n<p>A modern contact management platform not only stores contact data but organizes multiple customer touchpoints under a single identity.<\/p>\n<p>For example, it\u2019s common for businesses to contact prospects on a call and then follow up through email. A contact management system ensures both come under the same prospect\u2019s name. This helps you avoid contact duplication and track conversations across multiple communication modes.<\/p>\n<p>Ultimately, a contact management system\u2018s key functions come down to the following.<\/p>\n<ul>\n<li><strong>Storing <\/strong><strong>contact information<\/strong><strong>: Maintaining a database of names, <\/strong><strong>phone numbers<\/strong><strong>, email addresses, <\/strong><strong>job titles<\/strong><strong>, company names, websites, and other <\/strong><strong>contact information<\/strong><strong> of your prospects and customers<\/strong><\/li>\n<li><strong>Organizing information: Ensuring all the information is organized under the right names and headers<\/strong><\/li>\n<li><strong>Streamlining<\/strong><strong> access: Making the information easily searchable and available across devices and platforms<\/strong><\/li>\n<\/ul>\n<p>We\u2019ll talk about the exact features of a contact management system later in the article.<br \/>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_02&#8243;]<\/p>\n<h2>Contact management or customer relationship management (CRM)?<\/h2>\n<p>It\u2019s easy to confuse contact management with <a href=\"https:\/\/www.act.com\/en-gb\/what-is-crm\/\" target=\"_blank\" rel=\"noopener\">customer relationship management (CRM)<\/a> because the two are closely linked.<\/p>\n<p>However, there are some stark key differences.<\/p>\n<p>Contact management solutions primarily focus on storing, managing, and serving contact information. Its scope is limited to ensuring customer contact information is recorded accurately and served when you need it.<\/p>\n<p>Customer relationship management (CRM) is a bigger umbrella covering contact management. It goes beyond recording contact information and focuses more on optimizing customer experience and building long-lasting customer relationships.<\/p>\n<p>CRM platforms not only save information but also provide you with the tools to communicate with your prospects and customers, gauge their satisfaction, diagnose service issues, and serve the right information to solve their problems.<\/p>\n<p>In other words, contact management is usually for small businesses looking for a reliable way to store business contacts. Customer relationship management is for any business looking to build lasting customer relations by understanding customer sentiment and offering the highest standards of services.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_03&#8243;]<\/p>\n<h2>Key features of contact management software<\/h2>\n<p>Let\u2019s dive deeper into the core features of a contact management system to help you understand its utility and potential business impact.<br \/>\n[\/vc_column_text][vc_single_image image=&#8221;89723&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Contact information storage and searching<\/h3>\n<p>Contact management software stores the contact name, phone number, email address, company, designation, and other relevant information about your business prospects, leads, and customers.<\/p>\n<p>Most contact management tools now offer cloud storage, which means your contacts are accessible anywhere. In addition, these cloud-based contact management platforms organize your data and make it easily searchable so you can pull out information whenever you want.<\/p>\n<h3>Contact segmentation<\/h3>\n<p>The best contact management software helps you segment your contact list using various criteria. For example, you can create segments based on location, company, last interaction, activity, and other customer behaviors.<\/p>\n<p>You can also assign different tags to your contacts, making them easier to search, organize, and target in marketing campaigns.<\/p>\n<h3>Interaction tracking and user notes<\/h3>\n<p>The best contact management platforms provide you with the complete history of customer interactions with your company by consolidating data. For example, you can see the full timeline of when a customer approached your company on call, through email, or the chatbot on your website.<\/p>\n<p>In addition, you can add notes to each activity under a contact to leave instructions for your agents or highlight a customer requirement.<\/p>\n<h3>Third-party software integration<\/h3>\n<p>Top-rated contact management tools integrate with all mainstream sales and marketing software. This critical feature allows you to leverage your contact database for marketing campaigns.<\/p>\n<h3>Analytics and reporting<\/h3>\n<p>Contact management tools also have reporting features that show you customer trends, contact sources, activity details, and other valuable insights you can use to make informed decisions.[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1744800439243{background-color: #EDEFFF !important;border-radius: 20px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1744800541535{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1745247301615{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;actcrm-grey-heading&#8221;]<\/p>\n<h2>Looking for a CRM solution? Learn which CRM works best for your business.<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;89361&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;\/en-gb\/best-crm-for-small-business\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1747835104599{margin-bottom: 0px !important;padding-top: 35px !important;}&#8221; el_id=&#8221;Step_04&#8243;]<\/p>\n<h2>From contact management to CRM<\/h2>\n<p>CRM software, on the other hand, has a much broader scope.<\/p>\n<p>Most CRMs are equipped with advanced contact management features. They offer functionalities like lead generation, sales management, <a href=\"https:\/\/www.act.com\/en-gb\/what-is-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">marketing automation<\/a>, landing pages, <a href=\"https:\/\/vimeo.com\/672532002\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, lead scoring, analytics, and activity tracking.<\/p>\n<p>Using a CRM tool is a much more strategic decision than a contact management system when it impacts all aspects of your business. <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/crm-statistics\/\" target=\"_blank\" rel=\"noopener\">Studies show<\/a> that using an integrated CRM can help businesses improve sales forecasting by 42% and increase conversion rates by 300%.<\/p>\n<p>Here are some of the main capabilities of a CRM system.<\/p>\n<h3>Advanced contact management<\/h3>\n<p>Beyond managing contacts, a modern CRM solution integrates your customer information with all your key sales and marketing tools in real time. This ensures your customer support, marketing, and sales teams always have the most accurate customer contact information, increasing their operational efficiency and reducing process costs.<\/p>\n<h3>Lead generation<\/h3>\n<p>You can create fully integrated lead generation campaigns with a CRM. With opt-in forms and landing pages, you can build targeted campaigns for each stage of the marketing funnel.<\/p>\n<h3>Marketing automation<\/h3>\n<p>CRM systems are also often equipped with marketing features and automation capabilities. Instead of sending the same emails to all your contacts, CRMs allow you to trigger unique campaigns based on user behavior.<\/p>\n<p>For example, a CRM can automatically send re-engagement emails to users who haven\u2019t used your product for a while. Similarly, you can set up education campaigns, helping users use your product or service to its full potential.<\/p>\n<h3>Sales automation<\/h3>\n<p>You can automate the sales process with a CRM. Using a CRM lead scoring system, you can send targeted retention campaigns to your customers. Similarly, it empowers your sales team members to establish contact with prospects at the right time.<\/p>\n<p>For example, when a prospect requests a call through your website, an integrated CRM alerts the relevant sales rep. Not only does automation ensure that the sales call is made at the right time, but it also stops the lead from getting multiple calls from different reps.[\/vc_column_text]<div class=\"actcrm-trial-footer-cta wpb_content_element \">\n\t<div class=\"container\">\n\t\t<div class=\"inner-cta\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<h2>Want to see what a CRM can do for your business?<\/h2>\t\t\t\t\t\t<div class=\"footer-cta-content\">\n\t\t\t\t\t\t\tStart your 14 day free trial today. No download or credit card required.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"footer-cta-buttons\">\n\t\t\t\t\t<button >\n\t\t\t\t\t\t\t\t\t<a href=\"\/en-gb\/trial\/act\/\" target=\"_blank\" class=\"orange-button\">Start free trial<\/a><\/button>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"splash1\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/splash1.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\t\t\t<div class=\"splash2\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/splash2.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<div class=\"screen1\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/cta-image1.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\t\t\t<div class=\"screen2\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/cta-image2.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n[vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_05&#8243;]<\/p>\n<h2>Contact management with Act!<\/h2>\n<p>Act! has comprehensive contact management features. But it offers so much more as a leading CRM system.<\/p>\n<p>With Act! you get all the contact management features we\u2019ve discussed. On top of that, you get advanced sales management, <a href=\"https:\/\/www.act.com\/en-gb\/what-is-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">marketing automation<\/a>, and customer management features that regular contact management tools don\u2019t offer.<\/p>\n<p>For example, Act! helps you grow your sales pipeline from scratch by providing fully integrated lead generation tools like opt-in forms and landing pages. From there, your customer data goes into Act\u2019s contact management system where it\u2019s organized, segmented, and made searchable by different criteria.<\/p>\n<p>From there, marketing automation kicks in, sending predefined email campaigns and marketing messages to move your prospects to advanced sales funnel stages. Finally, Act\u2019s sales follow-ups, lead scoring, and conversion features help you turn leads into customers.<\/p>\n<p>It\u2019s a complete package.<\/p>\n<p>Act! is a complete sales and customer management platform that comes with fully integrated contact management features. Once you experience its capabilities, you won\u2019t go back to a regular contact management tool.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_06&#8243;]<\/p>\n<h2>Choosing between contact management software and a CRM system<\/h2>\n<p>Whether you should invest in contact management software or a CRM system depends on your business goals.<\/p>\n<p>If you are only looking to manage and organize your business contacts and make them accessible to your team, any contact management platform will do the job.<\/p>\n<p>However, if you want to take a step ahead with a more robust solution that not only has contact management features but also enables you to generate leads, automate marketing, and empower your salespeople, a CRM platform Is the most suitable choice.<\/p>\n<p>Experience it for yourself to decide.<a href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\" rel=\"noopener\"> Sign up for your free trial<\/a> of Act! today.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1745247628911{margin-top: 35px !important;}&#8221; el_id=&#8221;Step_07&#8243;]<\/p>\n<h3>Contact Management FAQs<\/h3>\n<p>[\/vc_column_text]<div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            What does a contact manager do?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <p>A contact manager helps you organize contact information, keep track of interactions, and schedule follow-ups, making it easy to find and use details about your contacts.<\/p>\n        <\/div>\n    <\/div>\n<\/div><div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            Is CRM the same thing as contact management software?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <p>No, CRM software includes contact management but also offers extra tools for managing sales, marketing, and customer service.<\/p>\n        <\/div>\n    <\/div>\n<\/div><div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            What makes the best CRM software?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <p>The best CRM software has strong contact management features, works well with other tools you use, automates tasks, and gives useful insights to help you manage customer relationships.<\/p>\n        <\/div>\n    <\/div>\n<\/div><div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            How does contact management software improve customer relationships?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <p>Contact management software helps you keep accurate information, communicate on time, and personalize your interactions based on past communications, improving your customer relationships.<\/p>\n        <\/div>\n    <\/div>\n<\/div>[vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>Want to learn more? Check out these related resources:<\/h2>\n<p>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1744966920783{margin-top: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1744966962518{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;93260&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1744966892921{padding-right: 0px !important;padding-left: 0px !important;}&#8221; el_class=&#8221;actcrm-image-border-radius&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Videos<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1744802690710{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1745247744230{margin-bottom: 35px !important;padding-top: 0px !important;}&#8221;]<strong><a href=\"https:\/\/vimeo.com\/651303732\" target=\"_blank\" rel=\"noopener\">What is CRM?<\/a><br \/>\n<a href=\"https:\/\/vimeo.com\/367051194\" target=\"_blank\" rel=\"noopener\">What is Marketing Automation?<\/a><br \/>\n<a href=\"https:\/\/vimeo.com\/672532002\" target=\"_blank\" rel=\"noopener\">What is Email Marketing?<\/a><\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1744967017021{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1744967028788{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;88650&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;actcrm-image-border-radius&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Articles<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<strong><a href=\"https:\/\/www.act.com\/en-gb\/what-is-crm\/\" target=\"_blank\" rel=\"noopener\">What is CRM?<\/a><br \/>\n<a href=\"https:\/\/www.act.com\/en-gb\/what-is-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">What is Marketing Automation?<\/a><br \/>\n<\/strong><strong><a href=\"https:\/\/www.act.com\/en-gb\/what-is-email-marketing\/\" target=\"_blank\" rel=\"noopener\">What is Email Marketing?<\/a><\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1744967035644{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1744967041836{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;82451&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;actcrm-image-border-radius&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Guides<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<a href=\"https:\/\/www.act.com\/en-gb\/crm-marketing-automation-guide-for-professional-services-ebook\/\" target=\"_blank\" rel=\"noopener\"><strong>CRM and Marketing Automation Guide for Professional Services<\/strong><\/a><br \/>\n<a href=\"https:\/\/www.act.com\/en-gb\/guides\/marketing-automation-ebook\/\" target=\"_blank\" rel=\"noopener\"><strong>Your Definitive Guide to Marketing Automation<\/strong><\/a><br \/>\n<a href=\"https:\/\/www.act.com\/en-gb\/guides\/best-crm-software\/\" target=\"_blank\" rel=\"noopener\"><strong>How to Choose CRM Ebook<\/strong><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"actcrm-trial-footer-cta wpb_content_element \">\n\t<div class=\"container\">\n\t\t<div class=\"inner-cta\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<h2>Want to see what a CRM can do for your business?<\/h2>\t\t\t\t\t\t<div class=\"footer-cta-content\">\n\t\t\t\t\t\t\tStart your 14 day free trial today. 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