{"id":36494,"date":"2021-08-11T07:46:12","date_gmt":"2021-08-11T07:46:12","guid":{"rendered":"http:\/\/act.com\/seo-marketing-guide\/"},"modified":"2025-06-27T06:20:42","modified_gmt":"2025-06-27T13:20:42","slug":"seo-marketing-guide","status":"publish","type":"page","link":"https:\/\/www.act.com\/en-gb\/guides\/seo-marketing-guide\/","title":{"rendered":"Guide to SEO Marketing for Small Business"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>Guide to SEO Marketing for Small Business<\/h1>\n\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1748512389871{padding-top: 25px !important;padding-bottom: 40px !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;30&#8243; css=&#8221;.vc_custom_1748512176847{padding-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1748536453235{margin-bottom: 40px !important;}&#8221;]<\/p>\n<h2>About this guide<\/h2>\n<p>Getting on the first page of Google search results is one of the top goals of every digital marketer. Search engine optimisation (SEO) is the obvious way to achieve this, but building a successful SEO strategy takes patience and know-how. This guide is designed to demystify SEO for small businesses by sharing basic strategies that even beginners can use to achieve effective results in a short timeframe.[\/vc_column_text][vc_single_image image=&#8221;67767&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1748536538631{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1741008488439{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #EDEFFF !important;border-radius: 10px !important;}&#8221;][vc_column_text css=&#8221;&#8221;]\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\t\tformId: \"b7abcbcf-438b-447a-942e-86f48013016b\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785302167000-1528219703\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785302167000-1528219703\"><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1744873990432{padding-bottom: 0px !important;background-color: #2241DB !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1744874298050{padding-top: 25px !important;padding-bottom: 25px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;571&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; css=&#8221;.vc_custom_1745420178319{border-radius: 30px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1740145546992{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<div class=\"actcrm-single-testimonial wpb_content_element  vc_custom_1745420442192\">\n\n\t\t<div class=\"quote\" >\n\t\t\u201cThe biggest way Act! makes my work easier on a day-to-day basis is it allows me to come into the office and have my day planned out for me. It tells me who to call, when to call them, and what to say.\"\t<\/div>\n\t\n\t<div class=\"meta-container\">\n\t\t\n\t\t<div class=\"meta\">\n\t\t\t<div class=\"name\">Brent Sullivan, Loan Officer<\/div>\n\t\t\t<div class=\"title\" >Homeowner's Financial Group<\/div>\n\t\t\t<div class=\"link\"><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1740410107751{margin-bottom: 0px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #0B1031 !important;}&#8221;][vc_column][vc_row_inner el_class=&#8221;solvemychaos-footer-cta&#8221; css=&#8221;.vc_custom_1740410116505{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 class=\"white-text\" style=\"text-align: center; font-size: clamp(3.0rem, 2vw + 1rem, 5.4rem);\">Big results. Small investment.<\/h2>\n<p class=\"white-text\" style=\"text-align: center; font-size: 2.0rem;\">Ready to take the first step?<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1751030438207{margin-top: 30px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"orange-button\" href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" rel=\"noopener\">Try it free<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1748512389871{padding-top: 25px !important;padding-bottom: 40px !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;30&#8243; css=&#8221;.vc_custom_1748512176847{padding-bottom: 20px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1748536453235{margin-bottom: 40px !important;}&#8221;] About this guide Getting on the first page of Google search results is one of the top goals of every digital marketer. Search engine optimisation (SEO) is the obvious way to achieve this, but building a successful SEO [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":39021,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-36494","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to SEO Marketing for Small Business - Act!<\/title>\n<meta name=\"description\" content=\"This guide shares basic SEO marketing strategies for small businesses that even beginners can use to achieve effective results in a short timeframe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/en-gb\/guides\/seo-marketing-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to SEO Marketing for Small Business - Act!\" \/>\n<meta property=\"og:description\" content=\"This guide shares basic SEO marketing strategies for small businesses that even beginners can use to achieve effective results in a short timeframe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/en-gb\/guides\/seo-marketing-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T13:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.act.com\/wp-content\/uploads\/2020\/11\/act-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/guides\\\/seo-marketing-guide\\\/\",\"url\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/guides\\\/seo-marketing-guide\\\/\",\"name\":\"Guide to SEO Marketing for Small Business - Act!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#website\"},\"datePublished\":\"2021-08-11T07:46:12+00:00\",\"dateModified\":\"2025-06-27T13:20:42+00:00\",\"description\":\"This guide shares basic SEO marketing strategies for small businesses that even beginners can use to achieve effective results in a short timeframe.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/guides\\\/seo-marketing-guide\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.act.com\\\/en-gb\\\/guides\\\/seo-marketing-guide\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/guides\\\/seo-marketing-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Guide to SEO Marketing for Small Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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