{"id":136760,"date":"2026-05-27T02:23:00","date_gmt":"2026-05-27T09:23:00","guid":{"rendered":"https:\/\/www.act.com\/?page_id=136760"},"modified":"2026-06-18T04:50:35","modified_gmt":"2026-06-18T11:50:35","slug":"whats-new-in-act-v27-1","status":"publish","type":"page","link":"https:\/\/www.act.com\/en-gb\/whats-new-in-act-v27-1\/","title":{"rendered":"What&#8217;s New in Act! v27.1"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/uploads\/Main-Header-Background-2-1.png);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>What\u2019s New in Act! Premium Desktop v27.1<\/h1>\n<p>Act! Premium Desktop v27.1 introduces powerful enhancements designed to help you manage tasks faster, clean up your data, and gain better visibility across your CRM.<\/p>\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1742203282199{margin-bottom: 0px !important;padding-bottom: 35px !important;background-color: #030D55 !important;}&#8221; el_class=&#8221;actcrm-blue-section-heading&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1741009881069{margin-bottom: 0px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1741010497105{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;From bulk activity updates and smarter data cleanup to automatic history syncing and built-in SQL management tools, Act! Premium Desktop v27.1 simplifies everyday CRM workflows so your team can spend less time on maintenance and more time focused on customers.&#8221; font_container=&#8221;tag:p|text_align:center|color:%23FFFFFF&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1757955626937{margin-bottom: 0px !important;}&#8221; el_id=&#8221;button-list-row&#8221;][vc_column css=&#8221;.vc_custom_1757955832823{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;]\n    <div class=\"actcrm-button-list-container \">\n    <div class=\"container\">\n        <div class=\"inner\">\n            <div class=\"actcrm-button-list-row\">\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#worksmarter\" \n                                \n                                >Work faster with smarter task management<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#simplifypipeline\" \n                                \n                                >Clean and optimise your data with less effort<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#staycurrent\" \n                                \n                                >Gain better visibility across your customer data<\/a>                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row el_id=&#8221;worksmarter&#8221;][vc_column css=&#8221;.vc_custom_1741011315102{padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Work faster with smarter task management<\/h3>\n<p>Increase productivity across your team with tools designed to eliminate friction and reduce time spent on everyday workflows.<\/p>\n<p>With the new Activity Reassigner, you can update multiple tasks at once in a single action, saving time and reducing repetitive effort. Instead of editing activities one by one, quickly shift ownership and keep work moving without disruption.<\/p>\n<p>Enhancements like faster navigation response times and improved Outlook Sidebar reliability help reduce slowdowns, crashes, and interruptions during everyday work, whether you&#8217;re updating records in Act! or managing communication alongside your inbox.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;136755&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1757956760716{background-color: #F1F1F1 !important;}&#8221; el_id=&#8221;simplifypipeline&#8221;][vc_column css=&#8221;.vc_custom_1741011315102{padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;10&#8243; el_class=&#8221;actcrm-mobile-row-reverse&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;136962&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Clean and optimise your data with less effort<\/h3>\n<p>Maintaining accurate, organised data is critical, and Act! Premium v27.1 makes it easier to keep your database in shape.<\/p>\n<p>The No Associated Contacts feature helps you quickly identify and remove unused Companies, Groups, and Opportunities, reducing clutter and improving overall data quality. At the same time, enhancements like duplicate checking for primary contacts and smarter de-dupe warnings help prevent issues before they impact your workflows.<\/p>\n<p>With better visibility and control, your data stays cleaner, more reliable, and easier to work with across your entire system.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8221;staycurrent&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;10&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Gain better visibility across your customer data<\/h3>\n<p>Stay informed with a clearer, more complete view of customer interactions across your CRM.<\/p>\n<p>With OppHistory4act, activity history is automatically aligned between Opportunities and Contacts, ensuring nothing gets missed and your records stay consistent. Instead of piecing together information across records, you get a more unified view of engagement in one place.<\/p>\n<p>Enhancements like automatic history alignment between Contacts and Opportunities further improve visibility across your workflows, helping you stay confident in the information you rely on.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;136776&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"orange-button\" href=\"https:\/\/www.act.com\/training-videos\/whats-new-in-act\/whats-new-in-act-v27-1\/\">See it in action!<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1725390790861{background-color: #FFFFFF !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\">Upgrade to Act! Premium v27.1 today and start saving time across every part of your workflow.<br \/>\n<!--<\/p>\n\n\n\n\n<p style=\"text-align: center;\"><a class=\"orange-button open-actcrm-modal\" href=\"#\" data-modal_id=\"video-modal\">See it in action!<\/a><\/p>\n\n\n--><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1725390790861{background-color: #FFFFFF !important;}&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1759830557018{margin-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Ready to upgrade?<\/strong>\u00a0Call us at\u00a0<a href=\"tel:02036750476\"><strong><!--StartFragment --><span class=\"cf0\">020 3675 0476<\/span><!--EndFragment --> <\/strong><\/a>or contact your Act! Certified Consultant.<\/p>\n<h2 style=\"text-align: center;\">Customers love our award winning software!<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1723597627576{background-color: #ffffff !important;}&#8221;][vc_column]<div class=\"actcrm-template-component-container wpb_content_element \">\n\t<p>[vc_row full_width=\"stretch_row_content_no_spaces\" css=\".vc_custom_1723597627576{background-color: #ffffff !important;}\"][vc_column]<div class=\"actcrm-awards-row wpb_content_element \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Act! CRM - G2 Users Love us\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.g2.com\/products\/act\/reviews?utm_source=rewards-badge\"\n\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\trel=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"143\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/users-love-us-4fca521cb6d80c30d02e3df6bd0013f5395fb3ae22e81b3e3608e258d8feba63-1.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Act! CRM - SoftwareWorld\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.softwareworld.co\/software\/act-reviews\/\"\n\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\trel=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/Software-World-Badge-Top-Rated-CRM-Small-Business-Act-1-1-1-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.act.com\/wp-content\/uploads\/Software-World-Badge-Top-Rated-CRM-Small-Business-Act-1-1-1-1.png 110w, https:\/\/www.act.com\/wp-content\/uploads\/Software-World-Badge-Top-Rated-CRM-Small-Business-Act-1-1-1-1-100x100.png 100w\" sizes=\"auto, (max-width: 110px) 100vw, 110px\" \/><\/a>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<!-- Begin SF Tag -->\n<div class=\"sf-root\" data-id=\"2951970\" data-badge=\"leader-spring-white\" data-variant-id=\"sf\" data-metadata=\"achievement=leader-seasonal-2026-spring\" style=\"width:125px\">\n    <a href=\"https:\/\/sourceforge.net\/software\/product\/Act\/\" target=\"_blank\">Act! Reviews<\/a>\n<\/div>\n<script>(function () {var sc=document.createElement('script');sc.async=true;sc.src='https:\/\/b.sf-syn.com\/badge_js?sf_id=2951970&variant_id=sf';var p=document.getElementsByTagName('script')[0];p.parentNode.insertBefore(sc, p);})();\n<\/script>\n<!-- End SF Tag -->\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.capterra.com\/customer-relationship-management-software\/shortlist\"> <img decoding=\"async\" border=\"0\" alt=\"Capterra ShortList 2026\" src=\"https:\/\/brand-assets.capterra.com\/badge\/36ccfd3f-b0f9-4316-b494-ab4d07bacd08.svg\" \/> <\/a>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<!-- Begin Slashdot Tag -->\n<div class=\"sf-root\" data-id=\"2951970\" data-badge=\"leader-spring-white\" data-variant-id=\"sd\" data-metadata=\"achievement=leader-seasonal-2026-spring\" style=\"width:125px\">\n    <a href=\"https:\/\/slashdot.org\/software\/p\/Act\/\" target=\"_blank\">Act! Reviews<\/a>\n<\/div>\n<script>(function () {var sc=document.createElement('script');sc.async=true;sc.src='https:\/\/b.sf-syn.com\/badge_js?sf_id=2951970&variant_id=sd';var p=document.getElementsByTagName('script')[0];p.parentNode.insertBefore(sc, p);})();\n<\/script>\n<!-- End Slashdot Tag -->\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Act! CRM - SourceForge 2025 Users Love Us\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/sourceforge.net\/software\/product\/Act\/\"\n\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\trel=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"124\" height=\"143\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/2024\/10\/sf-light-stars.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.softwareadvice.com\/crm\/#frontrunners\"> <img decoding=\"async\" border=\"0\" src=\"https:\/\/brand-assets.softwareadvice.com\/badge\/1655bcad-2d7e-4abe-ac7d-534ec91479c3.svg\" alt=\"Software Advice Frontrunner Jan 2026\" \/> <\/a>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<!-- Begin Slashdot Tag -->\n<div class=\"sf-root\" data-id=\"2951970\" data-badge=\"users-love-us-new-white\" data-variant-id=\"sd\" style=\"width:125px\">\n    <a href=\"https:\/\/slashdot.org\/software\/p\/Act\/\" target=\"_blank\">Act! Reviews<\/a>\n<\/div>\n<script>(function () {var sc=document.createElement('script');sc.async=true;sc.src='https:\/\/b.sf-syn.com\/badge_js?sf_id=2951970&variant_id=sd';var p=document.getElementsByTagName('script')[0];p.parentNode.insertBefore(sc, p);})();\n<\/script>\n<!-- End Slashdot Tag -->\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<!-- Begin TBS Tag -->\n<div class=\"sf-root\" data-id=\"2951970\" data-badge=\"light-default\" data-variant-id=\"tbs\" style=\"width:125px\">\n    <a href=\"https:\/\/topbusinesssoftware.com\/products\/Act\/reviews\/\" target=\"_blank\">Act! Reviews<\/a>\n<\/div>\n<script>(function () {var sc=document.createElement('script');sc.async=true;sc.src='https:\/\/b.sf-syn.com\/badge_js?sf_id=2951970&variant_id=tbs';var p=document.getElementsByTagName('script')[0];p.parentNode.insertBefore(sc, p);})();\n<\/script>\n<!-- End TBS Tag -->\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<a href=\"https:\/\/www.softwareadvice.com\/crm\/act-crm-profile\/\"> <img decoding=\"async\" border=\"0\" alt=\"Software Advice Best customer support 2026\" src=\"https:\/\/brand-assets.softwareadvice.com\/badge\/925a1a7f-73a3-4447-aa73-c4c3c537f40d.svg\" \/> <\/a>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<a href=\"https:\/\/crm.org\/crmland\/best-crm-for-small-business?utm_source=badge&utm_medium=vendor&utm_campaign=crmmys2026&utm_content=finalist-best-crm-small-business-act\" rel=\"noopener\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/crm.org\/crmmys\/badges\/crmmys-2026-finalist-best-crm-small-business-act.png\" alt=\"CRMmys 2026 Finalist, Best CRM for Small Business\" width=\"200\" height=\"200\">\n<\/a>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row]<\/p>\r\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1779442103202{padding-bottom: 0px !important;background-color: #030D55 !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1779262121136{padding-top: 25px !important;padding-bottom: 25px !important;}&#8221; el_class=&#8221;actcrm-ai-innovation&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;90327&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243; css=&#8221;.vc_custom_1740145546992{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<div class=\"actcrm-single-testimonial wpb_content_element \">\n\n\t\t<div class=\"quote\" >\n\t\t\u201cI can really tailor my marketing with Act! Marketing Automation. And once the campaigns are set up, they happen automatically, so I can put more time and energy into other things.\u201d\t<\/div>\n\t\n\t<div class=\"meta-container\">\n\t\t\n\t\t<div class=\"meta\">\n\t\t\t<div class=\"name\">Jeffrey Gazlay<\/div>\n\t\t\t<div class=\"title\" >Broker Associate<\/div>\n\t\t\t<div class=\"link\"><a target=\"\" href=\"https:\/\/www.act.com\/en-gb\/customer-successes\/\">Read customer success story<\/a><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner]<div class=\"actcrm-trial-footer-cta wpb_content_element \">\n\t<div class=\"container\">\n\t\t<div class=\"inner-cta\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<h2>Ready to win customers for life?<\/h2>\t\t\t\t\t\t<div class=\"footer-cta-content\">\n\t\t\t\t\t\t\tTry Act! free for 14 days. No download or credit card required.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"footer-cta-buttons\">\n\t\t\t\t\t<button cta=\"free-trial\" data-page-location=\"trial-footer-cta_whats-new-in-act-v27-1\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\" class=\"orange-button\">Try Act! free<\/a><\/button>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"splash1\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/splash1.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\t\t\t<div class=\"splash2\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/splash2.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<div class=\"screen1\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/cta-image1.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\t\t\t<div class=\"screen2\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/cta-image2.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"actcrm-modal-container\" id=\"video-modal\">\n    <div class=\"actcrm-modal-underlay\">\n        \n        <div class=\"close-actcrm-modal\"><i class=\"fa fa-times\" aria-hidden=\"true\"><\/i><\/div>\n        <div class=\"modal-content\">\n            <div class=\"modal-inner\">\n                [vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html]            <\/div>\n        <\/div>\n    <\/div>\n<\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1742203282199{margin-bottom: 0px !important;padding-bottom: 35px !important;background-color: #030D55 !important;}&#8221; el_class=&#8221;actcrm-blue-section-heading&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1741009881069{margin-bottom: 0px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1741010497105{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;From bulk activity updates and smarter data cleanup to automatic history syncing and built-in SQL management tools, Act! Premium Desktop v27.1 simplifies everyday CRM workflows so your team can spend less time on maintenance and more time focused on customers.&#8221; [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-136760","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What&#039;s New in Act! v27.1 - Act! | UK<\/title>\n<meta name=\"description\" content=\"Discover the new features in Act! Premium v27.1. Boost productivity with bulk activity updates, smarter data cleanup, and seamless history syncing for your CRM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/en-gb\/whats-new-in-act-v27-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s New in Act! v27.1 - Act! | UK\" \/>\n<meta property=\"og:description\" content=\"Discover the new features in Act! Premium v27.1. Boost productivity with bulk activity updates, smarter data cleanup, and seamless history syncing for your CRM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/en-gb\/whats-new-in-act-v27-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T11:50:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.act.com\/wp-content\/uploads\/2020\/11\/act-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/whats-new-in-act-v27-1\\\/\",\"url\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/whats-new-in-act-v27-1\\\/\",\"name\":\"What's New in Act! v27.1 - Act! | UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#website\"},\"datePublished\":\"2026-05-27T09:23:00+00:00\",\"dateModified\":\"2026-06-18T11:50:35+00:00\",\"description\":\"Discover the new features in Act! Premium v27.1. Boost productivity with bulk activity updates, smarter data cleanup, and seamless history syncing for your CRM.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/whats-new-in-act-v27-1\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.act.com\\\/en-gb\\\/whats-new-in-act-v27-1\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/whats-new-in-act-v27-1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What&#8217;s New in Act! v27.1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; Marketing Automation in One\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#organization\",\"name\":\"Act!\",\"url\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.act.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/logo_fe5000.png\",\"contentUrl\":\"https:\\\/\\\/www.act.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/logo_fe5000.png\",\"width\":120,\"height\":120,\"caption\":\"Act!\"},\"image\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What's New in Act! v27.1 - Act! | UK","description":"Discover the new features in Act! Premium v27.1. Boost productivity with bulk activity updates, smarter data cleanup, and seamless history syncing for your CRM.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.act.com\/en-gb\/whats-new-in-act-v27-1\/","og_locale":"en_GB","og_type":"article","og_title":"What's New in Act! v27.1 - Act! | UK","og_description":"Discover the new features in Act! Premium v27.1. Boost productivity with bulk activity updates, smarter data cleanup, and seamless history syncing for your CRM.","og_url":"https:\/\/www.act.com\/en-gb\/whats-new-in-act-v27-1\/","og_site_name":"Act!","article_modified_time":"2026-06-18T11:50:35+00:00","og_image":[{"width":250,"height":250,"url":"https:\/\/www.act.com\/wp-content\/uploads\/2020\/11\/act-logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.act.com\/en-gb\/whats-new-in-act-v27-1\/","url":"https:\/\/www.act.com\/en-gb\/whats-new-in-act-v27-1\/","name":"What's New in Act! v27.1 - Act! | UK","isPartOf":{"@id":"https:\/\/www.act.com\/en-gb\/#website"},"datePublished":"2026-05-27T09:23:00+00:00","dateModified":"2026-06-18T11:50:35+00:00","description":"Discover the new features in Act! Premium v27.1. Boost productivity with bulk activity updates, smarter data cleanup, and seamless history syncing for your CRM.","breadcrumb":{"@id":"https:\/\/www.act.com\/en-gb\/whats-new-in-act-v27-1\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.act.com\/en-gb\/whats-new-in-act-v27-1\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.act.com\/en-gb\/whats-new-in-act-v27-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.act.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"What&#8217;s New in Act! v27.1"}]},{"@type":"WebSite","@id":"https:\/\/www.act.com\/en-gb\/#website","url":"https:\/\/www.act.com\/en-gb\/","name":"Act!","description":"CRM &amp; Marketing Automation in One","publisher":{"@id":"https:\/\/www.act.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.act.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.act.com\/en-gb\/#organization","name":"Act!","url":"https:\/\/www.act.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.act.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","contentUrl":"https:\/\/www.act.com\/wp-content\/uploads\/2021\/07\/logo_fe5000.png","width":120,"height":120,"caption":"Act!"},"image":{"@id":"https:\/\/www.act.com\/en-gb\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/136760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/comments?post=136760"}],"version-history":[{"count":14,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/136760\/revisions"}],"predecessor-version":[{"id":136980,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/pages\/136760\/revisions\/136980"}],"wp:attachment":[{"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/media?parent=136760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/categories?post=136760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.act.com\/en-gb\/wp-json\/wp\/v2\/tags?post=136760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}