{"id":124712,"date":"2025-10-06T13:18:14","date_gmt":"2025-10-06T20:18:14","guid":{"rendered":"https:\/\/www.act.com\/?page_id=124712"},"modified":"2026-06-29T05:17:12","modified_gmt":"2026-06-29T12:17:12","slug":"whats-new-in-act-v27","status":"publish","type":"page","link":"https:\/\/www.act.com\/en-gb\/whats-new-in-act-v27\/","title":{"rendered":"What&#8217;s New in Act! v27"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/uploads\/Main-Header-Background-2-1.png);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>What\u2019s New in Act! Premium Desktop v27<\/h1>\n<p>Act! Premium Desktop v27 introduces a suite of powerful enhancements designed to make managing data, opportunities, and records faster and easier than ever. Whether you\u2019re a CRM power user, administrator, or team lead focused on keeping your database clean and consistent, v27 helps eliminate bottlenecks, cut down on manual work, and give you greater control over how your data behaves inside Act!.<\/p>\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1742203282199{margin-bottom: 0px !important;padding-bottom: 35px !important;background-color: #030D55 !important;}&#8221; el_class=&#8221;actcrm-blue-section-heading&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1741009881069{margin-bottom: 0px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1741010497105{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;From <strong>smarter list lookups<\/strong> and bulk updates to <strong>improved better company-contact alignment<\/strong>, Act! Premium Desktop v27 simplifies essential workflows so you can focus less on data maintenance and more on building stronger customer relationships.&#8221; font_container=&#8221;tag:p|text_align:center|color:%23FFFFFF&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1782735410523{margin-bottom: 0px !important;}&#8221; el_id=&#8221;button-list-row&#8221;][vc_column css=&#8221;.vc_custom_1757955832823{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;]\n    <div class=\"actcrm-button-list-container \">\n    <div class=\"container\">\n        <div class=\"inner\">\n            <div class=\"actcrm-button-list-row\">\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#worksmarter\" \n                                \n                                >Work Smarter with Your Data<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#simplifypipeline\" \n                                \n                                >Simplify Pipeline & Record Management<\/a>                    <\/div>\n                                    <div class=\"actcrm-button-list-column\">                    \n                        <a href=\"#staycurrent\" \n                                \n                                >Stay Current & Compatible<\/a>                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row el_id=&#8221;worksmarter&#8221;][vc_column css=&#8221;.vc_custom_1741011315102{padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Work Smarter with Your Data<\/h3>\n<p>Keep your database organised and accurate with tools that simplify updates and help you find exactly what you need. Cut out repetitive tasks to save time, reduce errors, and keep your records complete for more confident decision-making.<\/p>\n<p><b>What\u2019s new:<\/b><\/p>\n<ul>\n<li><strong>Append to Field:<\/strong> Apply changes to a field across multiple records by editing or appending values\u2014without overwriting existing data. Append to Field makes bulk updates safer and more flexible, letting you enrich records, add tags, or adjust fields while preserving what\u2019s already there.<\/li>\n<li><strong>List Lookup:<\/strong> Quickly search your Act! database against any list\u2014or multiple values at once. Whether you\u2019re pasting in a list of email addresses or entering common field values, List Lookup finds every matching contact in seconds without the need for repetitive lookups.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;124686&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1757956760716{background-color: #F1F1F1 !important;}&#8221; el_id=&#8221;simplifypipeline&#8221;][vc_column css=&#8221;.vc_custom_1741011315102{padding-top: 40px !important;padding-bottom: 40px !important;}&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;124693&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>Simplify Pipeline &amp; Record Management<\/b><\/h3>\n<p>Manage opportunities and records with fewer steps and greater accuracy. Reduce repetitive actions to speed up workflows, keep company and contact details in sync, and help your team focus on moving deals forward.<\/p>\n<p><b>What\u2019s new:<\/b><\/p>\n<ul>\n<li><strong>Oppdater:<\/strong> Easily manage large volumes of opportunities with one step. Oppdater lets you apply mass updates to Status, Process, or Stage for all opportunities in a lookup\u2014streamlining pipeline management and eliminating repetitive edits.<\/li>\n<li><strong>Primary Contact Plus:<\/strong> Easily keep contact and company details aligned. With Primary Contact Plus, you can set a primary contact, sync their information across the company and all linked contacts, and bring together related custom table data\u2014preventing overwrites and ensuring every record stays accurate and consistent.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_id=&#8221;staycurrent&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>Stay Current &amp; Compatible<\/b><\/h3>\n<p>Act! v27 keeps your platform current with the latest technology, ensuring compatibility and long-term stability. With SQL 2022 included and a new mail merge option, you can work confidently knowing your CRM is secure, supported, and adaptable to your needs.<\/p>\n<p><b>What\u2019s new:<\/b><\/p>\n<ul>\n<li><strong>Microsoft SQL 2022:<\/strong> Run Act! with confidence on the latest Microsoft SQL platform, ensuring smooth performance, stronger security, and compatibility with today\u2019s business technology.<\/li>\n<li><strong>Mail Merge Enhancements: <\/strong>Mail merge to Word and email now uses the same process and file formats as Act! in the Cloud\u2014delivering a consistent experience across platforms and making it easier to work with templates and merged documents.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;124707&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1725390790861{background-color: #FFFFFF !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><a class=\"orange-button open-actcrm-modal\" href=\"#\" data-modal_id=\"video-modal\">See it in action!<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1725390790861{background-color: #FFFFFF !important;}&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1759830557018{margin-bottom: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Ready to upgrade?<\/strong>\u00a0Call us at\u00a0<a href=\"tel:02036750476\"><strong><!--StartFragment --><span class=\"cf0\">020 3675 0476<\/span><!--EndFragment --> <\/strong><\/a>or contact your Act! Certified Consultant.<\/p>\n<h2 style=\"text-align: center;\">Customers love our award winning software!<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1723597627576{background-color: #ffffff !important;}&#8221;][vc_column]<div class=\"actcrm-template-component-container wpb_content_element \">\n\t<p>[vc_row full_width=\"stretch_row_content_no_spaces\" css=\".vc_custom_1723597627576{background-color: #ffffff !important;}\"][vc_column]<div class=\"actcrm-awards-row wpb_content_element \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Act! CRM - G2 Users Love us\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.g2.com\/products\/act\/reviews?utm_source=rewards-badge\"\n\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\trel=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"143\" src=\"https:\/\/www.act.com\/wp-content\/uploads\/users-love-us-4fca521cb6d80c30d02e3df6bd0013f5395fb3ae22e81b3e3608e258d8feba63-1.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/a>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Act! 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Reviews<\/a>\n<\/div>\n<script>(function () {var sc=document.createElement('script');sc.async=true;sc.src='https:\/\/b.sf-syn.com\/badge_js?sf_id=2951970&variant_id=sf';var p=document.getElementsByTagName('script')[0];p.parentNode.insertBefore(sc, p);})();\n<\/script>\n<!-- End SF Tag -->\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.capterra.com\/customer-relationship-management-software\/shortlist\"> <img decoding=\"async\" border=\"0\" alt=\"Capterra ShortList 2026\" src=\"https:\/\/brand-assets.capterra.com\/badge\/36ccfd3f-b0f9-4316-b494-ab4d07bacd08.svg\" \/> <\/a>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<!-- Begin Slashdot Tag -->\n<div class=\"sf-root\" data-id=\"2951970\" data-badge=\"leader-spring-white\" data-variant-id=\"sd\" data-metadata=\"achievement=leader-seasonal-2026-spring\" style=\"width:125px\">\n    <a href=\"https:\/\/slashdot.org\/software\/p\/Act\/\" target=\"_blank\">Act! Reviews<\/a>\n<\/div>\n<script>(function () {var sc=document.createElement('script');sc.async=true;sc.src='https:\/\/b.sf-syn.com\/badge_js?sf_id=2951970&variant_id=sd';var p=document.getElementsByTagName('script')[0];p.parentNode.insertBefore(sc, p);})();\n<\/script>\n<!-- End Slashdot Tag -->\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Act! 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Reviews<\/a>\n<\/div>\n<script>(function () {var sc=document.createElement('script');sc.async=true;sc.src='https:\/\/b.sf-syn.com\/badge_js?sf_id=2951970&variant_id=tbs';var p=document.getElementsByTagName('script')[0];p.parentNode.insertBefore(sc, p);})();\n<\/script>\n<!-- End TBS Tag -->\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<a href=\"https:\/\/www.softwareadvice.com\/crm\/act-crm-profile\/\"> <img decoding=\"async\" border=\"0\" alt=\"Software Advice Best customer support 2026\" src=\"https:\/\/brand-assets.softwareadvice.com\/badge\/925a1a7f-73a3-4447-aa73-c4c3c537f40d.svg\" \/> <\/a>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"award-column\">\n\n\t\t\t\t<a href=\"https:\/\/crm.org\/crmland\/best-crm-for-small-business?utm_source=badge&utm_medium=vendor&utm_campaign=crmmys2026&utm_content=finalist-best-crm-small-business-act\" rel=\"noopener\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/crm.org\/crmmys\/badges\/crmmys-2026-finalist-best-crm-small-business-act.png\" alt=\"CRMmys 2026 Finalist, Best CRM for Small Business\" width=\"200\" height=\"200\">\n<\/a>\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row]<\/p>\r\n<\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1742200210755{margin-top: 0px !important;padding-bottom: 60px !important;background-color: #030D55 !important;}&#8221; el_class=&#8221;actcrm-testomonial-with-image&#8221;][vc_column css=&#8221;.vc_custom_1742197842029{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_row_inner content_placement=&#8221;middle&#8221; gap=&#8221;35&#8243; css=&#8221;.vc_custom_1742198308090{margin-top: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;actcrm-testomonial-with-image&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;90327&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1742197467568{margin-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;]<div class=\"actcrm-single-testimonial wpb_content_element \">\n\n\t\t<div class=\"quote\" >\n\t\t\u201cI can really tailor my marketing with Act! Marketing Automation. And once the campaigns are set up, they happen automatically, so I can put more time and energy into other things.\u201d\t<\/div>\n\t\n\t<div class=\"meta-container\">\n\t\t\n\t\t<div class=\"meta\">\n\t\t\t<div class=\"name\">Jeffrey Gazlay<\/div>\n\t\t\t<div class=\"title\" >Broker Associate<\/div>\n\t\t\t<div class=\"link\"><a target=\"\" href=\"https:\/\/www.act.com\/en-gb\/customer-successes\/\">Read customer success story<\/a><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner css=&#8221;.vc_custom_1742203700020{padding-bottom: 50px !important;}&#8221;][vc_column_inner]<div class=\"actcrm-trial-footer-cta wpb_content_element \">\n\t<div class=\"container\">\n\t\t<div class=\"inner-cta\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<h2>Ready to win customers for life?<\/h2>\t\t\t\t\t\t<div class=\"footer-cta-content\">\n\t\t\t\t\t\t\tTry Act! free for 14 days. 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