{"id":117792,"date":"2025-05-09T10:06:34","date_gmt":"2025-05-09T17:06:34","guid":{"rendered":"https:\/\/www.act.com\/?page_id=117792"},"modified":"2026-01-22T15:07:14","modified_gmt":"2026-01-22T22:07:14","slug":"crm-for-manufacturing","status":"publish","type":"page","link":"https:\/\/www.act.com\/en-gb\/crm-for-manufacturing\/","title":{"rendered":"CRM for Manufacturing: How to Choose, Key Features, and Benefits"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>CRM for Manufacturing: How to Choose, Key Features, and Benefits<\/h1>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column]\n<div class=\"actcrm-whatis-layout-container\">\n    <div class=\"container\">\n        <div class=\"inner\">\n            <aside class=\"whatis-sidebar-track\">\n                <section class=\"whatis-sidebar-tableofcontents\">\n\n                    <!-- Table of Contents -->\n                    <section class=\"whatis-tableofcontents-container\">\n                        \n\t\t\t\t\t\t<div class=\"filter-bar\">\n\t\t\t\t\t\t\t<div class=\"icon\"> Table of Contents <i class=\"chevron-down-icon\"><\/i><\/div>\n\t\t\t\t\t\t<\/div>\n                        <div class=\"expandable-menu\">\n                            <ul>\n                                                                        <li>\n                                            <a href=\"#Step_01\">\n                                                1. Why does your manufacturing business need a CRM?                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_02\">\n                                                2. The manufacturing-specific challenges a CRM can solve                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_03\">\n                                                3. Key features to look for in a manufacturing CRM                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_04\">\n                                                4. Use cases and real-life scenarios                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_05\">\n                                                5. Give your manufacturing business the Act! edge                                            <\/a>\n                                        <\/li>\n                                                                            <li>\n                                            <a href=\"#Step_06\">\n                                                6. FAQs                                            <\/a>\n                                        <\/li>\n                                                                <\/ul>\n\n                            <!-- More Questions? -->\n                             <!-- TRIAL CTA -->\n<section class=\"whatis-sidebar-footer-cta\">\n<p><strong>More Questions?<\/strong><\/p>\n<p><a href=\"\/en-gb\/learning-centre\/\" \n#\ntarget=\"_blank\">Visit our Learning Centre<\/a><\/p>\n<\/section>\n                        <\/div>\n                    <\/section>\n\n                    <!-- Square Free Trial CTA -->\n                    <section class=\"whatis-tableofcontents-trial-cta\">\n                        <h4>Organise and grow your manufacturing business with Act!<\/h4>\n                        <p>Talk to an expert to see how Act! can help you streamline your sales operations, enhance your customer service and manage supply chains.<\/p>\n                        \n                        <p><a class=\"orange-button\" href=\"\/en-gb\/trial\/act\/\" \n                        #\n                        target=\"_blank\">Start a free trial<\/a><\/p>\n                    <\/section>\n                <\/section>\n            <\/aside>\n            <article class=\"whatis-content-container\">\n                <section class=\"whatis-content-wrapper\">\n                    [vc_column_text css=&#8221;.vc_custom_1756225097991{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #EDEFFF !important;}&#8221; el_id=&#8221;#what-crm&#8221; el_class=&#8221;tldr-box&#8221;]<\/p>\n<h2>TLDR<\/h2>\n<p><strong>Why Manufacturing Needs CRM<\/strong><\/p>\n<ul>\n<li class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\">Personalises customer experiences across online\/offline channels.<\/li>\n<li class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\">Manages complex sales cycles and distributor relationships.<\/li>\n<li class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\">Connects sales, service, and operations for consistency.<\/li>\n<\/ul>\n<p><strong>Key Benefits<\/strong><\/p>\n<ul>\n<li class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\">Centralised account, order, and service tracking.<\/li>\n<li class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\">Better forecasting to align production with demand.<\/li>\n<li class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\">Workflow automation and ERP integration.<\/li>\n<\/ul>\n<p><strong>Essential Features<\/strong><\/p>\n<ul>\n<li class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\">Marketing automation (email, SMS, events).<\/li>\n<li class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\">Mobile access for sales teams on the go.<\/li>\n<li class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\">Manufacturing-specific tools (ERP\/MES, warranty tracking).<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]As in nearly every other industry, customer experience has become a top priority for nearly <a href=\"https:\/\/www.columbusglobal.com\/how-we-think\/articles\/report-analyzing-the-current-state-of-customer-experience-in-manufacturing\" target=\"_blank\" rel=\"noopener\">64 percent of manufacturing businesses<\/a>.<\/p>\n<p>And why wouldn\u2019t it be?<\/p>\n<p>After all, customers demand superior services and personalisation from businesses. But implementing this, especially at scale, can be challenging.<\/p>\n<p>That\u2019s where manufacturing CRM (customer relationship management) software solutions come into the picture. But what are they all about? Why does your manufacturing business need them? And most importantly, how do you choose the right one for your organisation? Let\u2019s find out.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_01&#8243;]<\/p>\n<h2><b>Why does your manufacturing business need a CRM?<\/b><\/h2>\n<p>Customers demand personalisation. In fact, about 25 percent of customers want manufacturers to understand their needs better when they want a particular service. Similarly, 34 percent of customers want a better online customer experience and a smooth integration between multiple online and offline channels.<\/p>\n<p>Achieving this requires you to better understand your prospects\u2014their likes and dislikes, the stage of the buyer\u2019s journey, and specific requirements. Sales reps must also be on the same page when they interact with these prospects. In addition, your manufacturing business needs to manage complex supply chains and product life cycles.<\/p>\n<p>Here&#8217;s how today&#8217;s manufacturers are using CRM to modernise their sales operations, enhance customer service and grow their customer relationships:<\/p>\n<p><strong>Account &amp; Channel Partner Management:<\/strong><\/p>\n<ul>\n<li>Segment customers by region, product line, distributor, or channel partner.<\/li>\n<li>Track key accounts and partner performance to improve communication and alignment.<\/li>\n<li>Monitor sales velocity and identify opportunities for upselling, reordering, or renewals.<\/li>\n<\/ul>\n<p><strong>Quote &amp; Order Tracking:<\/strong><\/p>\n<ul>\n<li>Centralise quote and order history across sales and support teams.<\/li>\n<li>Enable real-time visibility into pipeline and production timelines.<\/li>\n<li>Reduce delays caused by manual handoffs or email chains.<\/li>\n<\/ul>\n<p><strong>Service &amp; Support Coordination:<\/strong><\/p>\n<ul>\n<li>Tie service requests, warranty claims, and maintenance history directly to customer profiles.<\/li>\n<li>Automate case assignment and resolution tracking.<\/li>\n<li>Ensure faster response times and higher post-sale satisfaction.<\/li>\n<\/ul>\n<p><strong>Forecasting &amp; Demand Planning:<\/strong><\/p>\n<ul>\n<li>Use CRM to track historical buying behavior and seasonal trends.<\/li>\n<li>Improve demand forecasts to support production and inventory planning.<\/li>\n<li>Share customer insights across departments to inform business strategy.<\/li>\n<\/ul>\n<p><strong>Workflow Automation &amp; Integration:<\/strong><\/p>\n<ul>\n<li>Automate repetitive tasks like follow-up emails, quote generation, and service reminders.<\/li>\n<li>Integrate CRM with ERP, inventory, and production systems for a more connected operation.<\/li>\n<li>Reduce reliance on spreadsheets and siloed tools.<\/li>\n<\/ul>\n<p><strong>Improved Collaboration Across Teams:<\/strong><\/p>\n<ul>\n<li>Align sales, marketing, customer service, and production with shared data.<\/li>\n<li>Provide leadership with dashboards to monitor performance across the sales cycle.<\/li>\n<li>Make account management more proactive, even with lean teams.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&#8221;124130&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_02&#8243;]<\/p>\n<h2>The manufacturing-specific challenges a CRM can solve<\/h2>\n<p>Let\u2019s take a look at a few challenges a CRM can solve for manufacturing businesses.<\/p>\n<h3>Managing long, complex sales cycles<\/h3>\n<p>The manufacturing industry tends to have long <a href=\"https:\/\/www.act.com\/en-gb\/blog\/sales-cycle-stages\/\" target=\"_blank\" rel=\"noopener\">sales processes and cycles<\/a> that can go up to six months or more from lead generation to conversion. The duration could be even longer for custom products.<\/p>\n<p>As a result, tracking every lead in your <a href=\"https:\/\/www.act.com\/en-gb\/sales-pipeline\/\" target=\"_blank\" rel=\"noopener\">sales pipeline<\/a> and keeping your messaging consistent throughout can be a challenge. A manufacturing CRM system helps you keep everyone on the same page and enables you to seamlessly move prospects toward conversion and beyond.<\/p>\n<h3>Keeping track of distributor\/dealer relationships<\/h3>\n<p>CRMs can also help you streamline your relationships with dealers and distributors. Centralised communication means you can track conversations with all prospects with ease and reduce the risk of miscommunication. At the same time, features like Act! CRM\u2019s project management tools can help you streamline your operations.<\/p>\n<h3>Gaining visibility into customer history across departments<\/h3>\n<p>A CRM for manufacturing serves as a single source of truth for all departments. With it, all teams can see your complete customer history.<\/p>\n<p>From call notes to email conversations, everything is visible on the platform. This way, your teams can ensure that they deliver a consistent customer experience. It also paves the path for <a href=\"https:\/\/www.act.com\/en-gb\/blog\/the-benefits-of-smarketing\/\">smarketing<\/a> as sales and marketing teams stay in sync.[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1746707389108{margin-bottom: 30px !important;background-color: #EDEFFF !important;border-radius: 20px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1744800541535{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1746705876676{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;actcrm-grey-heading&#8221;]<\/p>\n<h3>Wondering how to choose a CRM system that\u2019s right for you? Download our free guide to learn all about CRM and how to choose the best CRM for your business.<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2968&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;\/en-gb\/guides\/best-crm-software\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>Streamlining communication between sales, service, and operations<\/h3>\n<p>A manufacturing business thrives when sales, service, and operations work in tandem. And CRM solutions make information sharing between these teams a breeze.<\/p>\n<p>With a CRM in place, you can easily launch cross-functional projects involving these teams. At the same time, automation and project management features let you track tasks and improve team efficiency. For instance, the sales team members will know production timelines well and can pitch to customers accordingly.<\/p>\n<h3>Tracking and nurturing leads from trade shows or industry expos<\/h3>\n<p>In 2024, a staggering <a href=\"https:\/\/www.bizzabo.com\/blog\/event-marketing-statistics\" target=\"_blank\" rel=\"noopener\">78 percent<\/a> of organisers said that trade shows and events are a crucial component of their organisation&#8217;s success. When you generate leads from these events, you need to start tracking and nurturing them right away.<\/p>\n<p>The best CRMs for manufacturing can help you follow up with them through automated workflows. For instance, with Act! CRM, you can use <a href=\"https:\/\/www.act.com\/what-is-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> automation to engage these high-value leads.<\/p>\n<h3>Linking sales forecasts to production planning<\/h3>\n<p>Inventory management is a key pillar of manufacturing, and CRMs can help with it. You can get sales forecasts from your CRM analytics data to understand how to go about production. It helps reduce the risk of stockouts or excess inventory, leading to better efficiency and profitability.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_id=&#8221;Step_03&#8243;]<\/p>\n<h2>Key features to look for in a manufacturing CRM<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]So, how can you decide which manufacturing CRM platform is right for you?<\/p>\n<p>While every CRM out there offers basic functions like contact and lead management, some advanced features can make the CRM an even better fit for your manufacturing business.<\/p>\n<h3>1. Marketing integration<\/h3>\n<p>Emails play an important role in following up and engaging with leads and customers. If your CRM offers built-in marketing features or allows integrations with marketing tools, this process can become a breeze.<\/p>\n<p>For example, Act! comes with a marketing automation suite. You can launch automated email marketing campaigns to engage leads from within the platform. It also offers event and SMS marketing features to help you generate more leads and nurture them across multiple channels.<\/p>\n<h3>2. Mobile access<\/h3>\n<p>Your sales reps often have to hit the road to meet clients or leads as they build working relationships. In those moments, it helps to have <a href=\"https:\/\/www.act.com\/en-gb\/blog\/what-is-a-mobile-crm-app-and-how-to-choose-the-best-one\/\" target=\"_blank\" rel=\"noopener\">mobile access to your CRM<\/a>.\u00a0 With a <a href=\"https:\/\/www.act.com\/en-gb\/products\/act-mobile-apps\/\" target=\"_blank\" rel=\"noopener\">mobile CRM like Act!<\/a>, your sales reps can stay informed about any customer updates on the go and also inform your team about any new developments. It helps them close deals with ease.<\/p>\n<h3>3. Industry-specific features<\/h3>\n<p>Your CRM should also offer manufacturing-specific features. For instance, it could offer integrations with manufacturing software like an ERP (Enterprise Resource Planning) or MES (Manufacturing Execution System).<\/p>\n<p>Act!, for example, provides custom industry tables with pre-built industry-specific templates. You can track product warranties, contracts, and service plans and get alerts. At the same time, all your customer data will be in one spot instead of spread across different spreadsheets.[\/vc_column_text]<div class=\"actcrm-trial-footer-cta wpb_content_element \">\n\t<div class=\"container\">\n\t\t<div class=\"inner-cta\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<h2>Organise and grow your manufacturing business with Act!<\/h2>\t\t\t\t\t\t<div class=\"footer-cta-content\">\n\t\t\t\t\t\t\tWatch a quick demo to see how Act! can help you streamline sales operations, enhance customer service and manage supply chains \u2014then start a free trial to explore how it can work for you.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"footer-cta-buttons\">\n\t\t\t\t\t<button >\n\t\t\t\t\t\t\t\t\t<a href=\"\/en-gb\/trial\/act\/\" target=\"_blank\" class=\"orange-button\">Start a free trial<\/a><\/button><button >\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vimeo.com\/1111415696?fl=pl&fe=sh\" target=\"_blank\" class=\"white-outline\">Watch demo<\/a><\/button>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"splash1\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/splash1.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\t\t\t<div class=\"splash2\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/splash2.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<div class=\"screen1\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/cta-image1.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\t\t\t<div class=\"screen2\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/cta-image2.png\" alt=\"Act! CRM Trial Image\">\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n[vc_column_text css=&#8221;.vc_custom_1746714158502{margin-bottom: 0px !important;padding-top: 35px !important;}&#8221; el_id=&#8221;Step_04&#8243;]<\/p>\n<h2><b>Use cases and real-life scenarios<\/b><\/h2>\n<p>Let\u2019s now see how a CRM has helped a few manufacturing companies streamline their operations.<\/p>\n<h3><b>1. DuCh\u00e2teau<\/b><\/h3>\n<p><a href=\"https:\/\/www.act.com\/en-gb\/customer-successes\/duchateau\/\" target=\"_blank\" rel=\"noopener\">DuCh\u00e2teau uses Act! CRM<\/a> to manage over 3,000 contacts. The integration of email, scheduling, and phone calling features has allowed DuCh\u00e2teau to personalise its interactions with customers at scale. It has also ensured seamless follow-ups and boosted operational efficiency.<\/p>\n<p>As Joe English, Territory Manager forDuCh\u00e2teau, says, \u201cThe ability to sync emails, phone calls, and other communications all in one place has transformed how I operate and lets me focus on what really matters\u2014growing our business!\u201d<\/p>\n<h3><b>2. Cameron Instruments Inc.\u00a0<\/b><\/h3>\n<p>This manufacturing business is able to email up to 5,000 customers <a href=\"https:\/\/www.act.com\/en-gb\/customer-successes\/cameron-instruments-inc\/\" target=\"_blank\" rel=\"noopener\">using Act!\u2019s marketing automation features<\/a>. It also enables the company to manage its vast customer base with a lean team.<\/p>\n<p>Sonja Bosshard, Cameron Instruments&#8217; Sales and Marketing Manager, says, \u201cWith Act! Marketing Automation, we can reach a larger number of potential customers and prospects and monitor their responses more effectively.\u201d[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1746714105456{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221; el_id=&#8221;Step_05&#8243;]<\/p>\n<h2><b>Give your manufacturing business the Act! edge<\/b><\/h2>\n<p>Running a manufacturing business can be very demanding, especially as a small business owner. There are numerous moving parts and stakeholders you need to take care of.<\/p>\n<p>But with the right CRM for manufacturing, you can delight customers, elevate your marketing, and drive more sales.<\/p>\n<p>With Act! CRM (soon to turn into a full-office business suite), you get several advanced features like superior customer support, web forms, interactive quotes, accounting link, and even customer portals. <a href=\"https:\/\/www.act.com\/en-gb\/trial\/act\/\" target=\"_blank\" rel=\"noopener\">Experience our 14-day free trial<\/a> to see how it can help your manufacturing SMB.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1746707963611{margin-top: 35px !important;}&#8221; el_id=&#8221;Step_06&#8243;]<\/p>\n<h3>FAQs<\/h3>\n<p>[\/vc_column_text]<div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            What is a CRM in manufacturing?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <p>A CRM empowers manufacturing companies by enabling them to manage customer and prospect interactions better. They centralise all customer information and come with dashboards that help you keep up with all customer interactions. It also helps streamline other business processes like inventory management and order tracking.<\/p>\n        <\/div>\n    <\/div>\n<\/div><div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            What is the best CRM for manufacturing businesses?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <p>Act! CRM is the best solution that can help manufacturing businesses delight customers. With its superior customer support, web forms, marketing automation, and customer portals, you can improve customer satisfaction and boost revenues. Your sales reps can also use their mobile app to update and access information on the go in real time.<\/p>\n        <\/div>\n    <\/div>\n<\/div><div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            How do I choose the best CRM for Manufacturing?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <p>To choose the best CRM for manufacturing, look for these features:<\/p>\n<ul>\n<li>Marketing tools<\/li>\n<li>Mobile access<\/li>\n<li>Manufacturing-specific features<\/li>\n<li>Third-party integrations<\/li>\n<li>Customer support<\/li>\n<\/ui>        <\/div>\n    <\/div>\n<\/div><div class=\"actcrm-accordian-row-container wpb_content_element \">\n    <div class=\"inner\">\n        <div class=\"accordian-row-title\">\n            What are the benefits of manufacturing CRM systems?        <\/div>\n        <div class=\"accordian-row-paragraph\">\n            <p>Some of the benefits of manufacturing CRMs include:<\/p>\n<ul>\n<li>Better pipeline management<\/li>\n<li>Improved inventory management<\/li>\n<li>Elevated customer satisfaction levels<\/li>\n<li>Better synergy between sales and marketing<\/li>\n<li>Easier tracking of dealer\/distributor relationships<\/li>\n<li>Linking of sales forecasts to production planning<\/li>\n<\/ui>        <\/div>\n    <\/div>\n<\/div><div class=\"actcrm-trial-footer-cta wpb_content_element \">\n\t<div class=\"container\">\n\t\t<div class=\"inner-cta\">\n\t\t\t<div class=\"row\">\n\t\t\t\t\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<h2>Organise and grow your manufacturing business with Act!<\/h2>\t\t\t\t\t\t<div class=\"footer-cta-content\">\n\t\t\t\t\t\t\tWatch a quick demo to see how Act! can help you streamline sales operations, enhance customer service and manage supply chains \u2014then start a free trial to explore how it can work for you.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"footer-cta-buttons\">\n\t\t\t\t\t<button >\n\t\t\t\t\t\t\t\t\t<a href=\"\/en-gb\/trial\/act\/\" target=\"_blank\" class=\"orange-button\">Start a free trial<\/a><\/button><button >\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vimeo.com\/1111415696?fl=pl&fe=sh\" target=\"_blank\" class=\"white-outline\">Watch demo<\/a><\/button>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"splash1\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/splash1.png\" alt=\"Act! 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