{"id":103368,"date":"2024-11-13T11:30:57","date_gmt":"2024-11-13T18:30:57","guid":{"rendered":"https:\/\/www.act.com\/?page_id=103368"},"modified":"2026-07-27T07:59:54","modified_gmt":"2026-07-27T14:59:54","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.act.com\/en-gb\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"

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About Us<\/h1>\n

We Know Small Business CRM<\/span><\/h2>\n

As a pioneer in CRM since 1987, Act! has been helping small businesses succeed for over 35 years. Today, we continue to empower SMBs worldwide with a powerful, all-in-one front-office solution that seamlessly integrates CRM, marketing, and customer service\u2014giving them the tools they need to build stronger relationships, deliver exceptional service, and drive growth.<\/p>\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” el_class=”timeline-slider” el_id=”timeline-slider-row”][vc_column]

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\n\t\t\t[vc_custom_heading text=”Check out our timeline spanning decades of innovation and growth” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1742322824165{margin-bottom: 0px !important;padding-top: 80px !important;}”]
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1987<\/div>\n
Activity Control Technology (1st CRM) was created by Pat Sullivan & Mike Muhney<\/div>\n <\/div>\n <\/div>\n
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2001<\/div>\n
Sage Group purchased parent company, Interact Commerce<\/div>\n <\/div>\n <\/div>\n
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2006<\/div>\n
Name stylized as ACT! by Sage<\/div>\n <\/div>\n <\/div>\n
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2013<\/div>\n
ACT! was acquired by Swiftpage<\/div>\n <\/div>\n <\/div>\n
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2018<\/div>\n
SFW Advisors acquired Swiftpage<\/div>\n <\/div>\n <\/div>\n
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2019<\/div>\n
Act! Introduced Act! Marketing Automation<\/div>\n <\/div>\n <\/div>\n
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2021 <\/div>\n
Act! received Best Worklife Balance & Best CEO for Women Awards<\/div>\n <\/div>\n <\/div>\n
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2022<\/div>\n
Act! received the CRM Excellence Award, Act! wins Bronze Stevie Award, Act! receives the Best Places to Work in Phoenix Award<\/div>\n <\/div>\n <\/div>\n
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2023<\/div>\n
Bruce Reading was hired as CEO (March), SMS Text Messaging integration introduced<\/div>\n <\/div>\n <\/div>\n
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2024<\/div>\n
Act! launches Act! Premium Cloud Mobile, AI Writing Assistant added to Act! Marketing Automation<\/div>\n <\/div>\n <\/div>\n
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2025<\/div>\n
Act! launches Act! Advantage front-office solution.<\/div>\n <\/div>\n <\/div>\n
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