{"id":44034,"date":"2022-01-05T19:24:13","date_gmt":"2022-01-05T12:24:13","guid":{"rendered":"https:\/\/act.com\/?page_id=44034"},"modified":"2026-07-27T03:00:03","modified_gmt":"2026-07-27T10:00:03","slug":"social-media-marketing-guide","status":"publish","type":"page","link":"https:\/\/www.act.com\/de\/guides\/social-media-marketing-guide\/","title":{"rendered":"Social media marketing guide"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>Guide: Social-Media-Marketing f\u00fcr KMU<\/h1>\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220; equal_height=&#8220;yes&#8220; css=&#8220;.vc_custom_1748513051213{padding-top: 25px !important;padding-bottom: 60px !important;}&#8220;][vc_column][vc_row_inner equal_height=&#8220;yes&#8220; gap=&#8220;30&#8243;][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;.vc_custom_1748356297146{margin-bottom: 40px !important;}&#8220;]<\/p>\n<h2>\u00dcber diesen Guide<\/h2>\n<p>Social Media: eines der besten Dinge, die kleinen und mittelst\u00e4ndischen Unternehmen je widerfahren sind. Das Marketing in sozialen Medien ist nicht nur viel kosteng\u00fcnstiger als die herk\u00f6mmliche Akquise, sondern bietet Unternehmen auch die M\u00f6glichkeit, neue Kunden gezielt anzusprechen und Beziehungen zu ihnen aufzubauen.<\/p>\n<p>Egal, ob Sie zum ersten Mal Social-Media-Luft schnuppern oder schon ein ziemlicher Profi sind: Dieser Guide kann Ihnen helfen, Ihr Social-Media-Marketing auf die n\u00e4chste Stufe zu heben.[\/vc_column_text][vc_single_image image=&#8220;44037&#8243; img_size=&#8220;full&#8220; css=&#8220;.vc_custom_1748356359911{margin-bottom: 0px !important;}&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1741008488439{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #EDEFFF !important;border-radius: 10px !important;}&#8220;][vc_column_text css=&#8220;&#8220;]\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\t\tformId: \"dd89fb34-f19a-47ad-91f0-f65a4ee10dde\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785441334000-8030412676\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785441334000-8030412676\"><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; css=&#8220;.vc_custom_1744873990432{padding-bottom: 0px !important;background-color: #2241DB !important;}&#8220;][vc_column][vc_row_inner content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1744874298050{padding-top: 25px !important;padding-bottom: 25px !important;}&#8220;][vc_column_inner width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;571&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; style=&#8220;vc_box_circle_2&#8243; css=&#8220;.vc_custom_1745420178319{border-radius: 30px !important;}&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;3\/4&#8243; css=&#8220;.vc_custom_1740145546992{margin-top: 0px !important;padding-top: 0px !important;}&#8220;]<div class=\"actcrm-single-testimonial wpb_content_element  vc_custom_1748354597617\">\n\n\t\t<div class=\"quote\" >\n\t\t\u201cAct! verschafft mir einen \u00dcberblick \u00fcber meine Aufgaben. Ich komme ins B\u00fcro und mein Arbeitstag ist bereits geplant und strukturiert. Ich wei\u00df, welche Kunden ich wann anrufen muss, und ich kenne den Verlauf der Kundenbeziehungen genau.\"\t<\/div>\n\t\n\t<div class=\"meta-container\">\n\t\t\n\t\t<div class=\"meta\">\n\t\t\t<div class=\"name\">Brent Sullivan, Loan Officer<\/div>\n\t\t\t<div class=\"title\" >Homeowner's Financial Group<\/div>\n\t\t\t<div class=\"link\"><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1740410107751{margin-bottom: 0px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #0B1031 !important;}&#8220;][vc_column][vc_row_inner el_class=&#8220;solvemychaos-footer-cta&#8220; css=&#8220;.vc_custom_1740410116505{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8220;][vc_column_inner][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2 class=\"white-text\" style=\"text-align: center; font-size: clamp(3.0rem, 2vw + 1rem, 5.4rem);\">Gro\u00dfe Resultate. Geringe Investition.<\/h2>\n<p class=\"white-text\" style=\"text-align: center; font-size: 2.0rem;\">Sind Sie bereit f\u00fcr den n\u00e4chsten Schritt in Richtung Wachstum?<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8220;.vc_custom_1785146399508{margin-top: 30px !important;}&#8220;]<\/p>\n<p style=\"text-align: center;\"><a class=\"orange-button\" href=\"\/de\/test\/act\/\" target=\"_blank\" rel=\"noopener\">Act! kostenlos testen<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220; equal_height=&#8220;yes&#8220; css=&#8220;.vc_custom_1748513051213{padding-top: 25px !important;padding-bottom: 60px !important;}&#8220;][vc_column][vc_row_inner equal_height=&#8220;yes&#8220; gap=&#8220;30&#8243;][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;.vc_custom_1748356297146{margin-bottom: 40px !important;}&#8220;] \u00dcber diesen Guide Social Media: eines der besten Dinge, die kleinen und mittelst\u00e4ndischen Unternehmen je widerfahren sind. Das Marketing in sozialen Medien ist nicht nur viel kosteng\u00fcnstiger als die herk\u00f6mmliche Akquise, sondern bietet Unternehmen auch die M\u00f6glichkeit, neue Kunden gezielt anzusprechen [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":43853,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-44034","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide - Social-Media-Marketing f\u00fcr KMU<\/title>\n<meta name=\"description\" content=\"Dieser Guide kann Ihnen mit praktischen Tipps helfen, Ihr Social-Media-Marketing auf die n\u00e4chste Stufe zu heben.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/de\/guides\/social-media-marketing-guide\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide - Social-Media-Marketing f\u00fcr KMU\" \/>\n<meta property=\"og:description\" content=\"Dieser Guide kann Ihnen mit praktischen Tipps helfen, Ihr Social-Media-Marketing auf die n\u00e4chste Stufe zu heben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/de\/guides\/social-media-marketing-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T10:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.act.com\/wp-content\/uploads\/2020\/11\/act-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/social-media-marketing-guide\\\/\",\"url\":\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/social-media-marketing-guide\\\/\",\"name\":\"Guide - Social-Media-Marketing f\u00fcr KMU\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/de\\\/#website\"},\"datePublished\":\"2022-01-05T12:24:13+00:00\",\"dateModified\":\"2026-07-27T10:00:03+00:00\",\"description\":\"Dieser Guide kann Ihnen mit praktischen Tipps helfen, Ihr Social-Media-Marketing auf die n\u00e4chste Stufe zu heben.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/social-media-marketing-guide\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/social-media-marketing-guide\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/social-media-marketing-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.act.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social media marketing guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.act.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.act.com\\\/de\\\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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