{"id":43939,"date":"2022-01-05T16:37:07","date_gmt":"2022-01-05T09:37:07","guid":{"rendered":"https:\/\/act.com\/?page_id=43939"},"modified":"2026-07-27T02:58:18","modified_gmt":"2026-07-27T09:58:18","slug":"ebook-customer-journey","status":"publish","type":"page","link":"https:\/\/www.act.com\/de\/guides\/ebook-customer-journey\/","title":{"rendered":"Ebook customer journey"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>Schritt fu\u0308r Schritt zur perfekten Customer Journey<\/h1>\n\n<p>Ein Guide speziell f\u00fcr F\u00fchrungskr\u00e4fte, die die Customer Journey optimieren und ihre Verkaufszahlen maximieren m\u00f6chten.<\/p>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220; equal_height=&#8220;yes&#8220; css=&#8220;.vc_custom_1748512389871{padding-top: 25px !important;padding-bottom: 40px !important;}&#8220;][vc_column][vc_row_inner equal_height=&#8220;yes&#8220; gap=&#8220;30&#8243; css=&#8220;.vc_custom_1748512176847{padding-bottom: 20px !important;}&#8220;][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;.vc_custom_1759826848387{margin-bottom: 40px !important;}&#8220;]<\/p>\n<h2>\u00dcber dieses eBook<\/h2>\n<p>Definitionsgem\u00e4\u00df versteht man unter einer Customer Journey den von einem Kunden durchlaufenen Prozess: Er wird von einem Unternehmen ab dem Moment, in dem er erstmals Interesse zeigt, durch die Sales Pipeline und letztendlich zum Kaufabschluss gefu\u0308hrt \u2013 oder, was noch besser ist, in einen treuen Kunden konvertiert.<\/p>\n<p>In diesem Leitfahren besprechen wir, wie wichtig die Customer Journey ist und wie sie sich am besten veranschaulichen und pr\u00e4sentieren l\u00e4sst. Daru\u0308ber hinaus unterteilen wir die Customer Journey in ihre Einzelteile und stellen clevere Strategien und Tipps vor, damit Sie m\u00f6glichst viele Kunden gewinnen k\u00f6nnen.[\/vc_column_text][vc_single_image image=&#8220;43940&#8243; img_size=&#8220;full&#8220; css=&#8220;.vc_custom_1759826965102{margin-bottom: 0px !important;}&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1741008488439{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #EDEFFF !important;border-radius: 10px !important;}&#8220;][vc_column_text css=&#8220;&#8220;]\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\t\tformId: \"1701f19e-1862-4bb7-bc7f-6244a23b408b\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785291754000-2006537372\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785291754000-2006537372\"><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; css=&#8220;.vc_custom_1744873990432{padding-bottom: 0px !important;background-color: #2241DB !important;}&#8220;][vc_column][vc_row_inner content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1744874298050{padding-top: 25px !important;padding-bottom: 25px !important;}&#8220;][vc_column_inner width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;571&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; style=&#8220;vc_box_circle_2&#8243; css=&#8220;.vc_custom_1745420178319{border-radius: 30px !important;}&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;3\/4&#8243; css=&#8220;.vc_custom_1740145546992{margin-top: 0px !important;padding-top: 0px !important;}&#8220;]<div class=\"actcrm-single-testimonial wpb_content_element  vc_custom_1759826285845\">\n\n\t\t<div class=\"quote\" >\n\t\t\u201cAct! verschafft mir einen \u00dcberblick \u00fcber meine Aufgaben. Ich komme ins B\u00fcro und mein Arbeitstag ist bereits geplant und strukturiert. Ich wei\u00df, welche Kunden ich wann anrufen muss, und ich kenne den Verlauf der Kundenbeziehungen genau.\"\t<\/div>\n\t\n\t<div class=\"meta-container\">\n\t\t\n\t\t<div class=\"meta\">\n\t\t\t<div class=\"name\">Brent Sullivan, Loan Officer<\/div>\n\t\t\t<div class=\"title\" >Homeowner's Financial Group<\/div>\n\t\t\t<div class=\"link\"><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1740410107751{margin-bottom: 0px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #0B1031 !important;}&#8220;][vc_column][vc_row_inner el_class=&#8220;solvemychaos-footer-cta&#8220; css=&#8220;.vc_custom_1740410116505{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8220;][vc_column_inner][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2 class=\"white-text\" style=\"text-align: center; font-size: clamp(3.0rem, 2vw + 1rem, 5.4rem);\">Gro\u00dfe Resultate. Geringe Investition.<\/h2>\n<p class=\"white-text\" style=\"text-align: center; font-size: 2.0rem;\">Sind Sie bereit f\u00fcr den n\u00e4chsten Schritt in Richtung Wachstum?<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8220;.vc_custom_1785146293590{margin-top: 30px !important;}&#8220;]<\/p>\n<p style=\"text-align: center;\"><a class=\"orange-button\" href=\"\/de\/test\/act\/\" target=\"_blank\" rel=\"noopener\">Act! kostenlos testen<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220; equal_height=&#8220;yes&#8220; css=&#8220;.vc_custom_1748512389871{padding-top: 25px !important;padding-bottom: 40px !important;}&#8220;][vc_column][vc_row_inner equal_height=&#8220;yes&#8220; gap=&#8220;30&#8243; css=&#8220;.vc_custom_1748512176847{padding-bottom: 20px !important;}&#8220;][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;.vc_custom_1759826848387{margin-bottom: 40px !important;}&#8220;] \u00dcber dieses eBook Definitionsgem\u00e4\u00df versteht man unter einer Customer Journey den von einem Kunden durchlaufenen Prozess: Er wird von einem Unternehmen ab dem Moment, in dem er erstmals Interesse zeigt, durch die Sales Pipeline und letztendlich zum Kaufabschluss [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":43853,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-43939","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schritt fu\u0308r Schritt zur perfekten Customer Journey | eBook 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