{"id":43912,"date":"2022-01-05T15:20:01","date_gmt":"2022-01-05T08:20:01","guid":{"rendered":"https:\/\/act.com\/?page_id=43912"},"modified":"2025-06-18T01:52:23","modified_gmt":"2025-06-18T08:52:23","slug":"content-marketing-leitfaden","status":"publish","type":"page","link":"https:\/\/www.act.com\/de\/guides\/content-marketing-leitfaden\/","title":{"rendered":"Content marketing leitfaden"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"actcrm-page-banner-container standard \" style=\"background-image: url(https:\/\/www.act.com\/wp-content\/themes\/act-crm\/assets\/images\/actcrm-hero-banner.jpg);\">\n\t<div class=\"container\">\n\t\t\n\t\t\n\t\t<div class=\"page-banner-row\">\n\n\t\t\t\t\t\t<div class=\"page-banner-text\">\n\t\t\t\t<h1>Leitfaden f\u00fcr KMU: So erstellen Sie ein<br>\nContent-Marketing-Konzept<\/h1>\n\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220; equal_height=&#8220;yes&#8220; css=&#8220;.vc_custom_1748512389871{padding-top: 25px !important;padding-bottom: 40px !important;}&#8220;][vc_column][vc_row_inner equal_height=&#8220;yes&#8220; gap=&#8220;30&#8243; css=&#8220;.vc_custom_1748512176847{padding-bottom: 20px !important;}&#8220;][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;.vc_custom_1748961616231{margin-bottom: 40px !important;}&#8220;]<\/p>\n<h2>\u00dcber diesen Leitfaden<\/h2>\n<p>Effektives Content-Marketing ist die Basis f\u00fcr erfolgreiche Marketingkampagnen und hilft Ihnen, mit Kunden und Interessenten in Dialog zu treten. Selbst wenn diese nicht immer bei Ihnen kaufen, bleibt ihnen Ihr Content doch stets in Erinnerung.<\/p>\n<p>Egal, ob Sie in Sachen Content-Marketing Neuland betreten oder Ihre aktuelle Strategie weiter verfeinern m\u00f6chten, dieser Guide hat frische Ideen f\u00fcr Ihr Messaging und neue Inspirationen f\u00fcr Sie parat.[\/vc_column_text][vc_single_image image=&#8220;119600&#8243; img_size=&#8220;full&#8220; css=&#8220;.vc_custom_1750236739496{margin-bottom: 0px !important;}&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;1\/2&#8243; css=&#8220;.vc_custom_1741008488439{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #EDEFFF !important;border-radius: 10px !important;}&#8220;][vc_column_text css=&#8220;&#8220;]\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8376032,\n\t\t\t\t\t\t\t\t\tformId: \"a65eee21-548f-4fe6-bb82-ec2fa2716d4a\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785204318000-6941727213\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785204318000-6941727213\"><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row&#8220; css=&#8220;.vc_custom_1744873990432{padding-bottom: 0px !important;background-color: #2241DB !important;}&#8220;][vc_column][vc_row_inner content_placement=&#8220;middle&#8220; css=&#8220;.vc_custom_1744874298050{padding-top: 25px !important;padding-bottom: 25px !important;}&#8220;][vc_column_inner width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;571&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; style=&#8220;vc_box_circle_2&#8243; css=&#8220;.vc_custom_1745420178319{border-radius: 30px !important;}&#8220;][\/vc_column_inner][vc_column_inner width=&#8220;3\/4&#8243; css=&#8220;.vc_custom_1740145546992{margin-top: 0px !important;padding-top: 0px !important;}&#8220;]<div class=\"actcrm-single-testimonial wpb_content_element  vc_custom_1748960921794\">\n\n\t\t<div class=\"quote\" >\n\t\t\u201cAct! verschafft mir einen \u00dcberblick \u00fcber meine Aufgaben. Ich komme ins B\u00fcro und mein Arbeitstag ist bereits geplant und strukturiert. Ich wei\u00df, welche Kunden ich wann anrufen muss, und ich kenne den Verlauf der Kundenbeziehungen genau.\"\t<\/div>\n\t\n\t<div class=\"meta-container\">\n\t\t\n\t\t<div class=\"meta\">\n\t\t\t<div class=\"name\">Brent Sullivan, Loan Officer<\/div>\n\t\t\t<div class=\"title\" >Homeowner's Financial Group<\/div>\n\t\t\t<div class=\"link\"><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8220;.vc_custom_1740410107751{margin-bottom: 0px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #0B1031 !important;}&#8220;][vc_column][vc_row_inner el_class=&#8220;solvemychaos-footer-cta&#8220; css=&#8220;.vc_custom_1740410116505{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8220;][vc_column_inner][vc_column_text css=&#8220;&#8220;]<\/p>\n<h2 class=\"white-text\" style=\"text-align: center; font-size: clamp(3.0rem, 2vw + 1rem, 5.4rem);\">Gro\u00dfe Resultate. Geringe Investition.<\/h2>\n<p class=\"white-text\" style=\"text-align: center; font-size: 2.0rem;\">Sind Sie bereit f\u00fcr den n\u00e4chsten Schritt in Richtung Wachstum?<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8220;.vc_custom_1748961494492{margin-top: 30px !important;}&#8220;]<\/p>\n<p style=\"text-align: center;\"><a class=\"orange-button\" href=\"\/de\/test\/act\/\" target=\"_blank\" rel=\"noopener\">Act! kostenlos testen<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8220;stretch_row_content_no_spaces&#8220; equal_height=&#8220;yes&#8220; css=&#8220;.vc_custom_1748512389871{padding-top: 25px !important;padding-bottom: 40px !important;}&#8220;][vc_column][vc_row_inner equal_height=&#8220;yes&#8220; gap=&#8220;30&#8243; css=&#8220;.vc_custom_1748512176847{padding-bottom: 20px !important;}&#8220;][vc_column_inner width=&#8220;1\/2&#8243;][vc_column_text css=&#8220;.vc_custom_1748961616231{margin-bottom: 40px !important;}&#8220;] \u00dcber diesen Leitfaden Effektives Content-Marketing ist die Basis f\u00fcr erfolgreiche Marketingkampagnen und hilft Ihnen, mit Kunden und Interessenten in Dialog zu treten. Selbst wenn diese nicht immer bei Ihnen kaufen, bleibt ihnen Ihr Content doch stets in Erinnerung. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":43853,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-43912","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leitfaden f\u00fcr KMU - So erstellen Sie ein Content-Marketing-Konzept<\/title>\n<meta name=\"description\" content=\"Dieser Guide hat frische Ideen f\u00fcr Ihr Content-Marketing und neue Inspirationen f\u00fcr Sie parat, um ein Content-Marketing-Konzept zu erstellen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.act.com\/de\/guides\/content-marketing-leitfaden\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leitfaden f\u00fcr KMU - So erstellen Sie ein Content-Marketing-Konzept\" \/>\n<meta property=\"og:description\" content=\"Dieser Guide hat frische Ideen f\u00fcr Ihr Content-Marketing und neue Inspirationen f\u00fcr Sie parat, um ein Content-Marketing-Konzept zu erstellen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.act.com\/de\/guides\/content-marketing-leitfaden\/\" \/>\n<meta property=\"og:site_name\" content=\"Act!\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T08:52:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.act.com\/wp-content\/uploads\/2020\/11\/act-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/content-marketing-leitfaden\\\/\",\"url\":\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/content-marketing-leitfaden\\\/\",\"name\":\"Leitfaden f\u00fcr KMU - So erstellen Sie ein Content-Marketing-Konzept\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/de\\\/#website\"},\"datePublished\":\"2022-01-05T08:20:01+00:00\",\"dateModified\":\"2025-06-18T08:52:23+00:00\",\"description\":\"Dieser Guide hat frische Ideen f\u00fcr Ihr Content-Marketing und neue Inspirationen f\u00fcr Sie parat, um ein Content-Marketing-Konzept zu erstellen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/content-marketing-leitfaden\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/content-marketing-leitfaden\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/content-marketing-leitfaden\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.act.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\\\/\\\/www.act.com\\\/de\\\/guides\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Content marketing leitfaden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.act.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.act.com\\\/de\\\/\",\"name\":\"Act!\",\"description\":\"CRM &amp; 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