With its journals and books enjoying
a combined circulation of over
240,000, and 45,000 people attending
its conferences and events each
year, specialist Polish publisher
PRESSCOM is a market leader.
However, maintaining that position requires a highperforming
sales team who can consistently sell
advertising to new clients, then build long-term
relationships with them. To do this successfully, they
must prepare tailor-made proposals for each individual
customer based on their marketing requirements, and
negotiate a deal that works for both sides.
An effective, robust and customizable CRM system
was clearly needed.