Harvested crops that don’t last are no use to anyone. Not only do they leave supermarket shelves empty or filled with substandard produce, but they also mean that farmers don’t have the seed stock from which to grow next year’s food.
So a company like1,4GROUP, which supplies dormancy enhancing and sprout inhibiting agricultural chemicals to prevent potatoes from sprouting prematurely after harvest, plays a vital role in maintaining our food supplies.
With its headquarters in Idaho, one of America’s ‘potato states’, 1,4GROUP has a ready market for its products on the doorstep. However, with offices in Mexico, Canada and plans to expand internationally – the company is already selling into New Zealand, Thailand, the UK and will soon be moving into the rest of Europe – this is a global business that requires a robust approach to managing its sales.