Act! helps manufacturer to grow through new sales channels


Since switching to Act!, this Dutch manufacturer has not only been able to better manage its fast-growing customer database, but it has also improved its production forecasts.

FIB Industries is a leading manufacturer and supplier of customized stainless steel and alloy products, including cellar equipment for pubs and clubs. However, with some 70 percent of sales being generated through engineering firms, growth opportunities lay in moving away from these anonymous channels and selling directly to end users.
But this new marketing strategy meant suddenly having to manage relationships with a large and growing number of clients. hundreds. That means not just recording their names, but also accurate details of the nature and history of our relationship with them. What we have supplied in the past, the agreements we have entered into with them, and who we need to talk to about an order. We can do that with Act! in a structured and professional manner,” says International Sales Manager, Ruurd Schut. Read More
I wouldn’t consider any CRM supplier other than Act!. In our case, this system has been fine-tuned to create a whole range of interfaces between databases that used to operate separately in the past.
Customer Results


  • FIB Industries can monitor what materials are being used or how many plant hours a particular project is consuming.
  • With Act!, the company is now able to distribute important information throughout the entire organization fast and effectively.
  • The production schedule can be managed much more accurately, with expected orders tracked, material requirements calculated and engineering hours budgeted.
  • As well as performing its standard CRM function, Act! is also serving as a powerful forecasting tool.


Want to read this article later? Why not download the PDF to view in your own time or you can share with a colleague or friend.