Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behavior. Marketing automation, on the other hand, captures and tracks every…
If you’re not sure whether your email marketing campaigns are delivering results, you need to ask yourself two questions. First, do you have clearly articulated goals, and second, are you…
There has never been a better time to join the Act! family. Here are the top 10 reasons to subscribe. 1. Freedom to tailor your experience. Why conform to a…
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their…
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing…
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email…
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different…
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your…
You may have heard the cliché that business is a contact sport where grit and determination separate the winners from the losers. And it is, but it’s also a thinking…
There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you…
Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort…
There are many ways you can connect with customers, community partners, and other businesses, but here are five easy marketing ideas for reaching out to your local community starting today.…
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital content marketing…
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine than just churning any old content with a scattering of…
If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is…