by Act! Team | Apr 9, 2021 | Marketing Success, Small Business Success
Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll still need to make sure your email sending behavior doesn’t cause any additional damage. While there are...
by Act! Team | Apr 7, 2021 | Customer Experience, Customer Experience, Marketing Success, Marketing Success
As you may know, the 15th of April is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to reconnect with their customer base after a particularly challenging year. Get to Know Your Customers Day is celebrated on the third...
by Act! Team | Apr 2, 2021 | Marketing Success, Small Business Success
The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Yet, there are still plenty of businesses that aren’t taking advantage of this technology because they...
by Act! Team | Apr 2, 2021 | Marketing Success, Marketing Success, Small Business Success, Small Business Success
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with that customer is done. In fact, their job has just begun. By the numbers Retaining existing customers is at...
by Act! Team | Apr 2, 2021 | Marketing Success, Small Business Success
If you’re trying to engage better with your social media followers, you may need to start doing things differently. Almost every business today has a Facebook page, Twitter account, and other social media pages. In order to actually connect with your customers,...
