A guide to your customer acquisition strategy
Regardless of how long you’ve been in business, if you want your company to grow, you need to continually add new customers and improve your customer retention. The best way…
3 Ways Marketing Automation Improves Customer Experience
Did you know that the estimated number of small businesses in the US is 31.7 million? Additionally, they make up 99.9% of all the firms in the US. Considering how…
Top Email Marketing Strategies for Real Estate
Every real estate professional knows that the current housing market is hotter than ever. In fact, some analysts say the market has already hit growth levels not seen since 2008.…
Business women work with calculator and laptop,pen and notebook on the wooden table
How to Create a Customer Journey Map
We have covered the powerful process of customer journey mapping in a series of articles which include details on what a customer journey map is, some different types of customer journey…
CRM: On-premises or Cloud?
Everyone’s talking about the cloud as the place for storing data and running applications. Recently the direction of travel and working remotely has certainly been in its favor, but is…
How to create high converting landing pages
When we think of digital marketing, we tend to focus on all the ways to increase awareness and drive traffic to our websites. Of course, activities such as search…
6 ways to jump-start business growth in 2022
As much as we all want to kick off 2022 on the right foot, many small businesses (SMBs) still face some tough hurdles. If you’re struggling with sluggish business performance,…
How to Close a Sale: 5 Powerful Closing Techniques
For every salesperson, closing a deal is the ultimate goal, and for obvious reasons. Not only do sales generate revenue and increase market share, there’s also the satisfaction that comes…
Business women work with calculator and laptop,pen and notebook on the wooden table
4 email marketing metrics you should be tracking
If you’re not sure whether your email marketing campaigns are delivering results, you need to ask yourself two questions. First, do you have clearly articulated goals, and second, are you…
Should you use chatbots for your small business?
Chatbots have been around in various forms since 1966. Only recently have companies learned to use them for numerous business purposes such as Customer Support, Sales, payment collection and…
Top must-have app integrations for your CRM
Does your customer relationship management (CRM) software play well with others? Does it allow you to manage all of your email contacts and communications in one place? Can you host…
Comment accélérer et augmenter les ventes à l’aide d’un logiciel CRM et de marketing automation
Si votre entreprise utilise plusieurs applis et logiciels pour gérer vos relations clients, il est probable que la complexité du système vous coûte en temps et en argent. Et les…
How CRM keeps your business engine running during another COVID-19 winter
In the early stages of the pandemic, many small businesses had to shut their doors. But others found creative ways to keep serving customers and driving revenue without in-person contact.…
How an integrated CRM and marketing automation platform accelerates sales
Is your business using separate apps and software to fulfill your customer relationship management needs? If so, you’re probably spending more time and money managing a complex setup than you’d…
Top 10 Reasons to Subscribe
There has never been a better time to join the Act! family. Here are the top 10 reasons to subscribe. 1. Freedom to tailor your experience. Why conform to a…
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