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Featured Articles

Being a small business owner provides you with the freedom to pursue your passions. You also don't have the burden of going through all the red tape just to get anything done at a large corporation.

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Running a small business is all about using your limited resources to the best possible effect. In many cases, small businesses aren't small because they have failed to grow.

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You are an integral thread in the social and economic fabric of your community. You had a vision and saw it through to completion.

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If you own a small business, you might think public relations is something you don't need to be concerned about. Perhaps you think you don't have the time or expertise to...

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Maybe you regularly write posts for your company's blog or craft newsletters to send out to your team. But a press release sounds intimidating. After all, you're moving beyond company employees...

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Email marketing or “E-Marketing” is a style of direct marketing that uses email to communicate a message to an audience. Email marketing can be described as anything from sending...

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Email marketing is a great tool to use when connecting with your customers. The majority of marketers know that emails provide the highest ROI of any marketing program...

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If you've just launched a small business—or you're about to—you have high hopes. That's understandable. But you also need to understand that many new businesses fail.

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In a world where even dog collars are Wi-Fi enabled, a smart online presence is simply not optional. Customers who live around the corner from your storefront will still find you by searching...

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As more shopping and communicating with customers happens online, it’s crucial to consider digital customer service so that consumers have the best possible experience when interacting with your small business online.

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Branding is one of those concepts that’s difficult to nail down. Most businesses know they need a strong brand, but most don’t understand what that means or how to achieve it. Is your brand a logo, your packaging design, a slogan, or is it something more subjective; a perception your customers have about who you are, what you value and how you meet their needs?

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While social media marketing is still in its infancy, it's definitely become too important for small businesses to ignore. In fact, social media marketing should be a central part of your...

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If you don't have a big marketing budget, then social media is a great way to build a base without spending a lot of money. Social media platforms are free to use, after all, and...

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Email marketing works. It has the highest ROI of any inbound or outbound marketing strategy—4,300% according to the Direct Marketing Association—and 66% of consumers say...

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Consumers are increasingly savvy in the ways they conduct research on the internet, likewise they are increasingly more demanding of getting the answers to their questions as...

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You are your business. You wear every hat from sales to marketing to customer service. Adding yet another hat as a Social Media Guru may not seem feasible, yet you know social media...

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When it comes to email marketing, they say you should focus on quality over quantity, and they are right to say so. Quality leads to customer engagement, while quantity can just put...

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Social CRM: What is it? And how can businesses use it to raise their customer support game? We bare it all in this article. Our discussion includes various Social CRM strategies, as well as...

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Email marketing is a powerful way to stay in touch with your audience, including both existing customers and new leads. Building a list gives the ability to...

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To win when you compete with enterprise competitors, find a market niche they haven’t adequately served, craft your distinctiveness into a compelling story, and deploy a...

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