Marketing that Uses Sight, Speed and Speech in 2019

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The world of digital marketing has become a dense jungle of competing advertisements, SEO-friendly writing, and SERP rankings, among other things. Still, there is room for your company to outpace the crowd through innovative planning and precise execution. Among the many marketing tools that can be powerful drivers in 2019, here are 3 big ones you should consider implementing.

Videos that Drive Conversion

One of the major drivers of customer conversion in the online world is video marketing. The importance of using videos in marketing campaigns can be seen by the following statistics: adding a video to an email increases click-through rate by 200% or more; putting a video on a landing page increases conversion rate by 80%! Clearly, videos are a powerful tool for effective marketing.

How can you begin to implement videos into your marketing initiatives? Some companies choose to feature silent videos as a background element of their website's design scheme; for example, playing a looped video on the landing page that visually describes the services offered by the company, and the benefits that come from the partnership. Other businesses have gone the more direct route by featuring a promotional video upfront, either initiated by page load or by the user. Or educational videos can be effectively utilized to boost credibility and engage more inquisitive customers.

However you decide to employ them, videos can be a huge boost to your marketing efforts.

Chatbots that Automate and Simplify

According to Grand View Research, Inc., the global chatbot market is projected to reach $1.25 billion (USD) by 2025. Furthermore, within the next 5 years, as much as 80% of business communications with customers could be performed through chatbots.

Why would businesses rely so heavily so chatbots for customer interactions? There are several good reasons, such as the speed with which chatbots can perform their duties. Other factors include the following:

  • Chatbots are available 24/7. They also don't get tired, don't need to sleep, and don't get burnt out by boring, repetitive work.
  • Chatbots cut down on payroll costs. Instead of paying a human, businesses can make a one-time investment and have chatbots, or "slack bots" perform those monotonous, cyclical tasks that need to be done.
  • Chatbots can process and deliver information faster than humans. As mentioned above, one of the big advantages of using chatbots is their speed. As long as inquiries are within the scope of their programming, chatbots excel at providing accurate, up to date information for customers.
  • Chatbots can overcome language barriers. Chatbots can be trained to communicate in several different languages, and thus streamline interactions with bilingual or multilingual customers.

As you consider areas of your customer relationship management that could feasibly be automated, perhaps you may investigate the use of chatbots to simplify those processes, cut costs, and provide greater satisfaction to your customers.

Voice-Conscious Writing that Engages

Some experts predict that by 2020, 50% of searches will be voice-based. Smart speakers like Google Home, Amazon Echo, and others, have catalyzed this trend.

What does that mean for your business? It means that the age of traditional SEO writing is coming to its end. Instead of listing pages of results, voice searches generally offer at the most two or three options for customer queries. So the stakes are much higher for your company to be given preferential treatment by these voice assistants.

What can you do to boost your chances of that happening? You can tailor your search phrases to include what a customer might say, instead of type. According to Forbes.com, Google data for 2017 shows that 70% of all searches on Google Assistant were in natural language. So implementing search phrases like "Where's a good barbershop in Manhattan?" will score higher than word orderings that no one would say, such as "barbershop Manhattan." Long-tail keywords, that can target specific subsets of your consumer base, also provide a competitive edge, especially if you are a specialist competing against larger, but more generalized business models. 

These three marketing tools, as well as many others, can drive business growth and create separation in the market. If you would like to learn more information about how you can leverage these tools to your business' advantage, check us out at Act! Whether it's getting some good tips from our blog, or trying out our free 14-day trial, we can help you stay two steps ahead of the curve in the world of marketing for 2019.