By: Mallory Bowers | 11/29/2018
If you read the doom and gloom about automation, AI, and other modern technology, you might be wondering how it is going to impact your small business.
We cannot tell the future, but we can offer you an open door to use automation and behavior based computer programs to improve your business's success.
Small business marketing often requires many, many interactions with a lead before that lead becomes a customer. This process, called lead nurturing, often distracts small business owners from the process and product they deliver to their customers. The tension between getting new customers and serving old customers only grows with your business.
That is where a CRM with marketing automation really helps a business owner grow their small business.
How does it help? It helps by making many of the lead-nurturing items happen automatically, like the following:
As you can see, Customer Relationship Management (That's what CRM stands for) software is a key factor in accelerating small business growth. Because of the amount of work involved in providing services and products, increasing the number of customers, and creating new marketing content, businesses find the cost of a CRM to be much less than the labor costs of managing customer information and responding to each activity manually.
These cost savings give you the ability to hire team members for core activities that actually involve serving and connecting with potential customers. Since energy is not being spent on mundane tasks, you will be able to focus on growth.
Then, when this growth happens, marketing automation is scalable. You have the system in place, as you grow, you can focus on ironing out difficulties and serving customers. Many manual tasks are easy when you are small but become impossible as you grow; do not be a business owner who refuses to grow because of the increased labor costs of managing data and customer interactions.
Marketing automation does not decrease your personal interactions with customers; it frees you to connect with them more. Because of this, managed growth through a CRM and marketing automation software is a key need for all small business owners. For more information on marketing automation please check out https://www.act.com/products/Marketing-Automation/what-is-marketing-automation-and-why-do-you-need-it.