By: GUEST AUTHOR Michael Bryant, CEO/Founder of Act Today | 5/10/2017
I was first introduced to Act! in 1990 when I was working with Litigation software. As soon as I saw the concept of Customer Relationship Management (CRM), I knew that every business needed Act!. Immediately I started to shift my full time focus to Act!. Finally in 1992, I started Act Today (yeah it was cheesy but that’s exactly what I was promoting to people - do it today to get the results tomorrow).
In those early days, the term CRM as we know it today was very different. It was simply Contact and Customer Management. As I would explain to potential customers, Act! allows you to grow your business by doing 3 simple things:
1.) Record all details about your contacts
2.) Keep track of everything that you need to do for your contacts, and
3.) Record everything that you have done for them
These basic concepts that Act! was built upon are still relevant 30 years later which is why it’s always remained so popular. Over the past 10 years, there have been literally hundreds of new CRM products come on the market.
Here are the features that I value as the most powerful aspects of Act!: