By: Mallory Bowers | 3/09/2017
We all know that our customers are the reason for the success (or failure) of our business. For this reason, we need to ensure that we offer a high quality customer experience – every time the customer engages with our business. Not only will it keep them coming back, they will be more likely to recommend us to others. Word-of-mouth advertising is the best form of advertising. Not only is it free, but people are more likely to use businesses that were recommended to them over ones they’ve never heard of.
The customer’s experience should be in the front of your mind, with everything that you do. You should be thinking about your customer’s needs and preferences every time that you contact them or they contact you – this is when a formal CRM tool comes in handy. While they are shopping in your store, you should make it a pleasant one. If you are performing a service for them, go above and beyond to make them happy.
Here are some ways to ensure that the customer experience you offer is the best.
Good customer service can be the difference between a good business and a great one! Treat everyone with respect and focus on building good relationships, instead of sales. Always be available and reply to every phone call, email, and social media message promptly.
Customer service is even more important when issues arise. When you make a mistake, admit it, and then find a way to fix the problem. If a customer is complaining, listen to them without defending yourself. Then, work together to come to a solution.
The happier your customers are, the more likely they will come back and spend more money, and the more that they will refer your business to others. You can’t afford to treat your customers without the respect that they deserve.