By: Act! Blog | 2/21/2017
No matter how good your product or service is, it is difficult to get your business off the ground without marketing. Here are some good marketing tips and strategies to help you market your small business efficiently.
First things first, start an email marketing list
Even now, email marketing is one of the best time investments a business can make. An email list produces high conversion rates and lets you establish a good relationship with your customers that will keep them coming back for more and, and if you’re lucky, spreading the word to their friends and families. Include an opt-in form on your website and social media pages and provide incentive for signing up, like a special discount, or a free product.
Start using video
YouTube is the second largest search engine in the world. Because of that, having a presence on YouTube is incredibly important. You can educate and entertain your users through video, and with it, create useful and sharable content to get the word out there about your brand. Having videos on YouTube also improves your search results in Google.
Show off your positive reviews
People love reading reviews. While you may believe in your product or service and can point out all the benefits of it, potential customers are more likely to not trust, if you have a positive online presence. Show your positive reviews on your website and social media. If you don't have any or few reviews, offer people your product or service for free in exchange for their review. This could be a good offer for your email list because they will most likely want that product and it will be relevant to their needs.
Content is STILL king
Another way you need to have an online presence is through a blog connected to your website. Providing your audience with well-written, entertaining, and informative content will get you more traffic and readers, that are likely to become buyers. Having an established blog with useful content, builds much-needed trust that will produce higher conversion rates. Having high quality blog content will also boost your website in the search rankings, because it will show you have an established and informative website.
Show your followers some love
Establishing a relationship with your followers is very important. You want to let them know that you appreciate them when you can. So now and then, have a giveaway, or a deal, or a sweepstakes just for your followers. They will know you care about them, and sometimes even share it with their family and friends. Just don't have them too often or they will expect things for free instead of being willing to buy them.
Focus on the customer experience
No matter how good you are at social media marketing, or what niche you're in, if your website is difficult to navigate, potential customers will leave quickly. Go through your website like you're a customer, to see how user-friendly your website is. Creating the best user-friendly experience on your website is one of the best things you can do for your business. Make sure to check back for more blogs to come on this topic soon!