By: Act! Blog | 2/14/2017
Smart small business owners know that in order to stay ahead of their competition, they must continually adjust their marketing strategy to take advantage of prevailing trends. Here are 5 tips for marketing your business in 2017:
1. Focus more on mobile.
With mobile overtaking desktop in terms of the number of websites viewed, it really is time for small businesses to get serious about making their websites and blogs mobile-friendly. But that's not the end of the road to mobile. There are other mobile technologies to consider, including mobile apps and mobile payment services.
Another element of mobile is the proliferation of mobile only apps like Periscope, Instagram, and Snapchat. These platforms present great marketing opportunities for the savvy small business owner.
2. Continue with email marketing.
While email marketing is certainly not new, many marketers hold the mistaken belief that it's an old-school tactic that is no longer relevant. But statistics show that email is still a viable marketing tool. Those who use email to provide relevant, helpful content like links to blog content, industry news, DIY guides, etc. will find that email is still very effective at creating and nurturing customer relationships. Staying with your quality email marketing program while many others are discarding theirs will set you apart from the competition.
3. Increase your use of video content marketing.
With mobile video consumption growing at a rate of 100 percent every year and 92 percent of mobile video consumers sharing videos with others, it's easy to see that there is great power in video content marketing. And, in addition to the more traditional static video content, smart small business marketers will begin to incorporate the use of live video in their video marketing mix.
4. Upgrade your blogging efforts.
You may already publish a business blog; and if you don't, you should. If you do have a blog, chances are that you don't give it the kind of attention it needs to be considered an expert blog by those who read it. The sad truth is, most small business owners and marketers simply don't have the time, inclination, or skills required to create the quality of content necessary for an expert blog. Most just focus on incorporating good keywords and phrases in the interest of search engine optimization. The content quality, from the reader's perspective, is often mediocre at best. The way to take your blog to an expert level is to either focus more on creating quality content yourself, or invest in hiring a freelance writer with some industry expertise to create higher caliber blog posts. Relatively few ever consider doing this, but those who do rise above the competition in the battle for online credibility.
5. Get better at social media marketing.
Just like blogging, most businesses today have some sort of marketing presence on social media. And, just like blogging, few do social media marketing well - for the same basic reasons (you don't have the time, inclination, or skills...). The good news is, it doesn't take a great deal more effort to do social media right, than to just be mediocre at it. Social media marketing is one of the fastest-changing tools out there; and it's essential that you stay abreast of social media marketing trends, and adjust your strategy accordingly. If that means hiring a part or full-time social media marketing specialist, it will be money well-invested. Check out some more thoughts on this in a previous blog.
You probably noticed that none of these tips involve anything really new in terms of out-of-the-box advancements. But the most important marketing trends are usually those that represent subtle changes in how we use existing tools. To learn more about how to effectively market your small business, contact us. We also invite you to stay tuned to our blog for more helpful tips and ideas.