Marketing Tips for Your Small Business

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When you own a small business, you often have to do everything yourself (especially if you are just starting out!). Chances are, you might not have much experience with most of the things that you have to do. Typically, you are just passionate about something and want to try to make a living doing it. All of the other things that come with running a business just need to get done. Marketing is one of the things you might not have any knowledge or experience with, and we’re here to help!

Here are some small business marketing tips to get you started.

  • Further education. If you are starting your own business, try to take a business and/or marketing class. You can look at your local community college or check out online courses. If your budget does not allow further education, you can learn on your own by reading books or researching best practices online.    
  • Network. Join an app like NextDoor to get connected with people in and around your neighborhood. You never know who you might meet. Meetup groups are another opportunity to meet small business owners and other likeminded individuals. Maybe you’ll meet a marketing expert who you can trade your goods or services with for their skills!
  • Start with social media. First of all, it’s free (the basics). And in today’s market, where the consumer has so many options, it’s very important to stay top of mind – this is easily achievable by establishing a social media presence. It allows you to reach a wide variety of potential customers, drive traffic to your website and help build a list for email marketing. Need more list building tips? Check out this blog.
  • Put your list to work. Did you know that email marketing has one of the highest return on investment (ROI) of all online marketing channels? Invest in an emarketing platform to create, track and send professional looking email campaigns to follow up with your prospects and customers. Take your email marketing efforts to the next level by choosing a platform that integrates with your CRM tool. Try Act! for free for 14 days!

Follow these simple tips and you’ll be on your way to becoming a seasoned marketing pro!