By: Mallory Bowers | 10/24/2016
Did you know that SMS is one of the quickest and easiest ways to stay top-of-mind with your customers and prospects? It’s true! According to a recent study by Dynmark, 90% of SMS are read within the first 3 seconds of receiving them! That means increased engagement and interaction with your customers, and being well on your way to creating a long-lasting, mutually beneficial relationship with them.
Here are the top 3 reasons why you should use SMS4Act!:
1. Save time and effort. With SMS4Act! you can create a template for common text messages and merge information from the contact record of a scheduled activity to quickly send personalized, thoughtful text messages straight from within Act!. This is not to say that SMS should replace your entire email marketing strategy – but think of all the time and resources you can save and/or allocate elsewhere.
2. High open rates. Remember when I told you that 90% of text messages are opened within the first 3 seconds? Turns out, SMS has a final open/read rate of 98% - making it far more effective than email, where open rates average just under 22 percent. Now, wouldn’t you do something if there was a 98% chance of it being successful?
3. It’s easy to use. SMS4Act! allows you to easily send text messages to one or more contacts in Act!. The message sent and any replies are then recorded in the individual contact record – allowing for faster future follow-up.
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