By: Mallory Bowers | 9/15/2016
Do you use PayPal to offer your customers a more secure and easy way to checkout from your online store? With Zapier, you can make PayPal and Act! work together so that you can properly nurture your new customers and grow your business. In the sixth installment of our “7 Apps to Connect to Act! using Zapier” series, we explain how to connect Act! and PayPal in order to grow your database and follow up with ease.
According to a report done by Nielsen’s Online Buyer Insights, up to 83% of PayPal shoppers are new to the business they are purchasing from (translation: it’s unlikely that you have a preexisting relationship with this customer – i.e. you don’t have their contact information). These customers are finding you organically – or maybe you’re killing it on social media and they found your shop on the explore page on Instagram. When you connect PayPal to Act!, Zapier will automatically create new Act! contacts from successful PayPal transactions, enabling you to follow up easier than ever before and create customers for life.
Tip: Only new PayPal transactions will create new Act! entries after you've set up the integration. This does not apply to past sales.
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