By: GUEST AUTHOR Michelle Scott, 3Leaf CRM | 8/31/2016
Marketing is meant to drive sales, right? Sure, that’s one thing marketing does. Marketing also fosters your brand. Your brand is so much more than your logo, or your company mission statement. Your brand is your company’s voice. It’s the way your customers perceive you, your employees and what you provide. When you market your brand, do you stand out from the crowd?
There are several ways Act! helps ensure brand & marketing continuity. One of the easiest to use and implement is Act! Templates. They are easy to create, and tie right into the product you would likely use to send that email or document - Microsoft® Office.
Create Act! Templates
Act! Templates have so many marketing benefits.
Setting things up
Make sure that Act! is integrated with Microsoft® Word. (That’s under Tools, then Preferences. Click the Communications tab, and make sure it’s set to Microsoft Word.)
Now you’re ready to create a template.
The final step, train your team to use the templates. Engrain them in the marketing process – from proposal cover emails to follow up, templates will help build your brand consistently & efficiently.