By: GUEST AUTHOR Karen Fredricks, Tech Benders | 5/11/2016
One of the primary purposes of using a system like Act! is being able to learn more about your customers. This customer data will make your business more successful. Act! has a variety of tools that you can easily implement to help retain and establish better relationships with your customers. Here are a few of my favorites:
Act! is a great tool to build and grow your business. By inputting your data correctly, you can easily determine which customers need to be contacted. More importantly, you will be able to target your customers based on their specific needs rather than using a “one size fits all” approach to your marketing.