How to Keep Your Marketing from Falling Flat

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Have you ever delivered a great joke to the wrong audience? Or crafted an amazing email with a brilliant marketing message, only to find your audience wasn’t listening? The key is understanding your audience—who they are, what they value, and when the best time is to communicate with them. Statistics show us that relevant emails drive 18 times more revenue than broadcast emails—who doesn’t want that?

The video below is the first of our Act! on Values videos, providing you with the insights you need to grow your business. Watch now for tips on how to define your audience, and how Act! can help you know who to follow up with an when, so that you can make you message—and punchline—resonate every time!