ACT! E-marketing is a cloud-based e-mail marketing service that enables you to execute sophisticated campaigns, while leveraging and building on your existing ACT! data. With ACT! E-marketing solutions, you can capture leads with Web forms on your Web site, nurture those prospects automatically with Drip Marketing plans, and quickly identify your hottest leads using a ranked call list that tells you which prospects are most interested.
ACT! E-marketing solutions can be purchased through the ACT! Sales Team by calling 866-903-0006, or through an ACT! Certified Consultant* or Preferred Software Reseller*.
Why Should I Buy?
- Put e-mail to work for you. E-mail marketing helps you reach your contacts more effectively using proven techniques to build your business. Easily design branded and editable e-mail messages with a simple online editor. And, send larger quantities of e-mail than your current e-mail provider can handle. E-mail campaigns are easy, inexpensive, and—most importantly—proven to drive sales.
- Nurture prospects automatically. Create multi-step nurture or Drip Marketing plans, then drop contacts into a campaign designed just for them. Each campaign can include e-mail, call lists, even postcards, for automatic delivery over time. Drip Marketing blends simple functionality, like automatically sending e-mails when someone fills out a form on your Web site, with intelligent technology that reacts differently to contacts based on their behaviors, like automatically mailing a postcard to contacts who did not open a previous e-mail.
- Qualify your sales leads. Help your salespeople focus on the hottest leads, instead of wading through an entire list of prospects. As your contacts open and click on your e-mail campaigns, ACT! E-marketing assigns a score to each contact based on their interaction with that e-mail. It then gives you a ranked, qualified list of who you should call first—viewable from the contact record in ACT!.
- Get more detail on your customers. Use surveys to better understand your customers. Collect information like contact interests, customer satisfaction, phone numbers, e-mail addresses, and event registrations. Simply link from inside an e-mail to a List Updater Survey and ask your customers to add their information. Then, use it to create campaigns that are most relevant to them.
- Grow your prospect database. Use Web forms to collect information from interested prospects. Consider a Web form on your Website for visitors to fill out. Once the Web form is complete, the data is transferred into ACT! and a new contact is created. It’s an easy way to gain interested contacts without any ongoing effort from you.
Which email plan should I choose?
There are four ACT! E-marketing solution service plans tailored to your business needs and specific marketing program. The Team level provides the most complete, multi-user e-marketing functionality, and Pro is the most popular. Review the options below and then contact your ACT! Sales Team at 866-903-0006 or an ACT! Certified Consultant* or Preferred Software Reseller* for more information or to purchase.
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Which drip plan should I choose?
There are four Drip Marketing programs tailored to your marketing program needs (purchased in addition to your e-marketing solution service plan). The Platinum level is the most powerful, because it enables the most robust drip marketing campaigns. Review the options below and then contact your ACT! Sales Team at 866-903-0006 or an ACT! Certified Consultant* or Preferred Software Reseller* for more information or to purchase.
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