ENEWS > SUMMER 2008

From the ACT! Vault:
Sage CRM Solutions 2010 Strategy

Since the inception of CRM, the balance of power has shifted dramatically between buyers and sellers, with the rate of change accelerating in the past five years. Today, companies must offer extremely cost-efficient, differentiable customer experiences to acquire and retain profitable customer relationships. In our highly globalized economy, CRM is critical to enable businesses of every shape and size to fulfill the needs and expectations of their customers.

The evolution of the CRM market is marked by important technology waves such as the introduction of PC-based applications, client/server applications, Web-based applications, on-demand applications, and mobile applications. The recent emergence of Web 2.01 and end-to-end business management solutions is driving another fundamental transformation in the CRM market.

Web 2.0 is enabling businesses to utilize new, dynamic, and highly interactive techniques to collaborate with their customers. At the same time, end-to-end business management solutions are connecting front-office and back-office solutions, enabling organizations to optimize their business processes to better support their desired customer experience.

Based on research and interaction with our large and diverse customer base, we have developed a powerful, but pragmatic vision for the future — The Sage CRM Solutions 2010 Strategy (CRM 2010). It identifies specific, tangible opportunities for businesses that utilize our solutions to maximize the value of CRM in their organizations.

Download the complete strategy whitepaper here.

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